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What to Do Before They Ask What Do You Do?

July 18, 2006 by Liz

What’s Your Name

Personal Branding logo

When is a rose not a rose? When it is Compassion. When a car not a car? When its a Model J DUESENBERG. Why did I quit teaching? Because I couldn’t find another word.

It’s true that’s the reason.

I left college being called a master teacher, with student teachers following me into the classroom. It had something to do with my philosophy that if I couldn’t sit in a desk all day, I’d be damned if I would ask a 6-year-old to try to do so. I loved the kids and the teaching, but when new friends asked What do you do? I heard myself saying, I’m a teacher, but not like any you ever knew. That wasn’t good. That’s when I realized that I needed a new word or I wouldn’t be teaching.

You’ve probably not left a career over a word, and probably suspect there was more to it. There was, and there wasn’t. The way folks viewed me was the problem. I wasn’t what they imagined. I didn’t like being put in their box.

But we rely on words figure out our world view.

There is no getting away from that.The next best thing is picking our words.

What Are You? a Blogger? a Writer? a Publisher? a Sales Rep? a Marketer? a Citizen Journalist? a Critic? a Martyr?

What do you do? they say. What do I answer? [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, SS - Brand YOU, Successful Blog Tagged With: bc, blog-promotion, brand-niche-marketing, business-blogging, Customer Think, customer-relationships, personal-branding, strategic-naming

Net Neutrality 7-18-2006

July 18, 2006 by Liz

Net Neutrality Links

I’m adding this link to the Net Neutrality Page.

Technologists square off on Net neutrality

WASHINGTON–Two Internet pioneers dueled on Monday over whether proposed Net neutrality regulations supported by companies like Google and Amazon.com are the best way to prevent “abusive” behavior by broadband providers.

A debate here hosted by the Center for American Progress, a nonpartisan research institute that brags of challenging “conservative thinking,” pitted Google Chief Internet Evangelist Vint Cerf, who co-developed the Internet’s backbone protocols and has emerged as a leading proponent of congressional antidiscrimination mandates for network operators, against Dave Farber, a Carnegie Mellon University computer scientist widely considered to be a “grandfather” of the Internet.

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Business Life, Community, SOB Business, Successful Blog, Trends Tagged With: bc, Dave-Farber, Net-Neutrality, Vint-Cerf

Scott Karp deserves your attenion.

July 17, 2006 by Liz

Wondering What’s Changed?

Customer Think Logo

You can argue ideology, but I’ve said for a while that American companies are going to hurt when they realize they no longer have the only access to the largest market in the world. It’s not a hard concept — it’s about quality now, not quanity. Scott Karp says it beautifully in just a few words. Don’t let the big words throw you. Click the title and go read.

Making Sense of the 2.0 Ideological Polemic

Thanks, Scott. I agree completely.

–ME “Liz” Strauss
[via Manage to Change]
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Filed Under: Business Life, Strategy/Analysis, Successful Blog, Trends Tagged With: bc, Customer Think, Publishing-2.0, Scott-Karp

Critical Skill 6B: 5+1 Ways to a Best-Fit Niche for YOU & the Market

July 17, 2006 by Liz

Finding that Ellusive Niche

Future Skills

Everyone talks about finding their niche, but I haven’t heard much about how to do it. How do you do a niche that fits? Finding a niche is Critical Skill 6 in what I call The 10 Skills Most Critical to Your Future. Once you can find hidden assumptions, you’re on your way to finding hidden niches.

Finding a niche that fits you and the market takes involvement, patience, and self-awareness — you need to know all points of view to get the perfect fit, and nothing less will do.

That best-fit niche is a tiny space where you’ll live, work, and relate to people. You’re going to have to like it there, but so are folks who don’t even know you. How do you find the niche that works for you and attracts an audience? [Read more…]

Filed Under: Outside the Box, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, blog-promotion, brand-niche-marketing, critical-skills, future-skills, hidden-assumptions, personal-branding, Thinking-Outside-of-the-Box

Net Neutrality 7-17-2006

July 17, 2006 by Liz

Net Neutrality Links

I’m adding this link to the Net Neutrality Page.

Net Neutrality and the Flat Tax for Google [via Net Neutrality]

Why is an issue so simple on the surface turning into such a partisan one?

Well, here is the answer. It’s about money not censorship. And its about money that powers activism more than lobbying money. The telecom’s lobbying is one that, like most industries, traditionally plays both sides. The new online media, exemplified by Google, does not.

In truth, there are anti-trust and other legal remedies for anti-competitive discrimination that the market won’t sort out. If censorship was the issue, that could likely generate full bi-partisan support. That is not what is at stake however. What is at stake is that the content and web services business are making a killing in earnings by relying on cheap, available bandwidth that is the same cost to them as it is to your and me. Actually, this isn’t really accurate – it is a lot cheaper for them in bulk than it is for our DSL/Cable access. This doesn’t make the providers very happy. They want those really rich (i.e. Google, Yahoo, etc.) to compensate them proportionate to their total “assets” – in terms of users and usage. Basically, Telecom wants the right to progressively “tax” services like Google. After all, Google can always buy their own pipes and equipment if they don’t want to pay. According to many reports, they already are.

Now this is the irony, these same leftists (by their donations and statements) that would likely crow on and on about “the rich paying their fair share” are lining up to have the Congress forbid Telecom for using anything but a “flat tax” on their services. There are no “income brackets” allowed on the Internet according to Google and John Kerry.

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Business Life, Community, SOB Business, Successful Blog, Trends Tagged With: bc, DSL/Cable-access, Google, Internet-flat-tax, John-Kerry, Net-Neutrality

Great Find: How to Create a Positive Home-Work Environment

July 16, 2006 by Liz

Home, Sweet, Home

I found this while researching The Zehnkatzen Times.

Great Find: How-To: Create a Positive Home Work Environment
by Beth Dean

Permalink: http://designorati.com/web-design/2006/how-to-create-a-positive-home-work-environment/

Audience/Topic: All work-at-home folks
Content: Beth Dean offers ten points that all of us would better to remember when we set aside a space at home for working — whether we work at home always or only occasionally. It’s easy to read and offers some new points. To get there, click the title.

How to Create a Positive Home Work Environment

Thanks, Beth, for the reminders!

–ME “Liz” Strauss

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Filed Under: Business Life, SOB Business, Successful Blog Tagged With: bc, Beth-Dean, blog-promotion, designorati.com, Great Finds, The-Zehnkatzen-Times, work-environments, working-at-home

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