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Social Media BookList: Let’s Talk Business, Tweets and Dreams

February 10, 2010 by teresa

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors, writers, speakers and coaches. As part of my job I read a lot of books. I am here to offer a weekly post about one that I am working with and one I have put on my reading list. The books will cover topics such as social media (Facebook & Twitter), organization, career building, networking, writing and self development and inspiration.

#DreamTweet

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This week I would like to start off with a book I have read and working with entitled #DreamTweet by Joe Heuer, aka The Rock and Roll Guru published by ThinkAha books.

Last night while watching TV, I began to notice the commercials were predominately about the Winter Olympics. I watched and listened to the athletes as they talked about what it meant to them to be a part of this worldly event. The described how much dedication it took for them to reach this goal of a lifetime but they wouldn’t have it any other way because it was their DREAM. It was so important to them, that no matter what, it was the one thing they wanted to do it was a part of who they are as a human being.

Well, this is the kind of advice, tips and inspiration you will receive when you read, #DreamTweet by Joe Heuer.

Here are just a few of the wise words from Joe in #DreamTweet:

  • Be specific in creating your dream. Clarity provides tremendous power. (pg 3)
  • Find people who are living their dream and study them. (pg 19)
  • You absolutely, positively gotta be the number one believer in your dream. No ifs, ands, or buts! (pg. 28)
  • Fear is your dream’s adversary. The most effective technique for casting off your fears is to bathe them in the
    light of love.
    (pg. 49)
  • Each day spend time imagining your dream in all its resplendent glory, while feeling the rush of positive emotion that accompanies it. (pg 74)

And Joe is a great role model for his kids because they had this to say about their dad:

“Our dad is the perfect person to write ‘DREAMtweet,’ since he’s living his own dream as the Rock and Roll Guru!” –Alex and Rachel Heuer

What else more can I say? So Rock on and live your dreams!

You can order your copy of download a copy of #DreamTweet at ThinkAha website.

Joe Heuer, is known worldwide as the Rock and Roll Guru (http://RockandRollGuru.com ). An entertaining speaker, author, and full-time rocker, he shares the nuggets of wisdom he has gleaned from Rock & Roll with professional audiences throughout this third rock from the sun.

He believes that in addition to being a groovy musical genre, rock and roll is a way of life that has served as his constant companion and inspiration. Joe has lived numerous dreams, including a stint as the youngest collegiate head basketball coach in the country… who never played the game.

He has written several books, some of which have actually been published. Recent titles include ‘The NEW Idiot-Proof Guide to Customer Loyalty’ and ‘The Rock and Roll Guide to Patient Loyalty.’ He also has several rock and roll books in the works.

His wife calls him an idiot savant for his uncanny recall of obscure rock and roll lyrics and trivia.

Good to Great

Now is time for me to showcase a book I have not read but it is on my reading list. This week my choice is Good to Great by Jim Collins.

When I picked up this book off my shelf, I happened to open the pages to the beginning of Chapter 6, subtitled The flywheel and the Doom Loop. There is a image there of a flywheel which portrays a timeline of buildup to breakthrough and discipline of people and action. But this is not what caught my eye. The saying, ” Revolution means turning the wheel”  by Igor Stavinsky did.

Sometimes, it does amaze me how things happen they way they do. I mean how pertinent that the page of Good to Great would up to that saying. It is so relevant to living your dream. You can not start living your dream unless you start somewhere living it. Change can not happen without action.

If each day you take a step toward your dream, you are one step closer at achieving it. But if you don’t do anything, you are still where you are right now-wishing and waiting for the dream to happen.

I look forward to reading this book because each of us can always strive to improve something in our lives.

Jim Collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance, and how good companies can become great companies. Having invested over a decade of research into the topic, Jim has authored or co-authored four books, including the classic BUILT TO LAST, a fixture on the Business Week best seller list for more than six years, and has been translated into 29 languages. His work has been featured in Fortune, The Wall Street Journal, Business Week, Harvard Business Review, and Fast Company.

You can pick up your own copy of Good to Great on Amazon.

Filed Under: Business Book, Business Life, Successful Blog Tagged With: authors, bc, coaches, dream, Joe Heuer, Key Business Partners, Rock and Roll Guru, social-media, speakers, Teresa Morrow, tweet, Twitter, writers

Social Media BookList: Let’s Talk Business, Tweets and Mojo

February 3, 2010 by teresa

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors, writers, speakers and coaches. As part of my job I read a lot of books. I am here to offer a weekly post about one that I am working with and one I have put on my reading list. The books will cover topics such as social media (Facebook & Twitter), organization, career building, networking, writing and self development and inspiration.

#MOJOtweet

This week I would like to start with a book I’ve read and working with by Marshall Goldsmith, author of #MOJOtweet published by ThinkAha books.

mojotweet_cover_mid

In this fast paced world we live in and the need for great information that will lead us to action, is sometimes hard to find. Well, in the ThinkAha book series, this problem is quickly resolved by the format used.

#MOJOtweet is written in the template of around only 100 pages and formulated about tweets (also known as AHA’s) in 140 characters. 

You may be asking what is Mojo? Mojo is the moment when you do something that’s purposeful, powerful and positive and the rest of the world recognizes it.

Mitchell Levy, CEO of Happy About, Inc. and publisher of ThinkAha books,  summarizes the essence of the book in the forward, ” Mojo is that missing ingredient that is between you and your life filled with meaning and happiness. #Mojotweet provides that in bite-sized packages.”

Below are just a few of the wise, helpful and inspirational aha’s I found in the this informational compact book, #MOJOtweet.

~ We run everything through two filters: short-term satisfaction (or happiness) and long-term satisfaction (meaning). –>So true! When I first read that I thought, “no I don’t do that”, but when I thought about it again, I realized I certainly do.

~ Mojo is infectious. When people pass their positive spirit onto us; we feel like passing it back. –>Again, great insight in such a short statement. Positive breeds positive. If I am around a positive person, my outlook will change for the better which I will radiate to others around me.

~ When measuring your Mojo, do so in the immediate present, not in the recent past or vague future.–>this is something I struggle with sometimes. I worry about things from the past or worry how to correct things before they even get here…not to concentrate on what is in the now.

You can order your copy or download the ebook of #MOJOtweet.

Marshall Goldsmith, is America’s preeminent executive coach. He is among a select few consultants who have been asked to work with more than sixty CEOs. His clients have included many of the world’s leading corporations. Goldsmith has helped to implement leadership development processes that have impacted more than one million people around the world.

He has a Ph.D. from UCLA and is on the faculty of the executive education programs for Dartmouth College and the University of Michigan. The American Management Association recently named him as one of fifty great thinkers and business leaders of the past eighty years. Read more in his new book, MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It.

Crowdsourcing

The book on this week’s on my reading list is
Crowdsourcing: Why the Power of a Crowd is driving the future of business by Jeff Howe.

The book focuses on describing how to crowds are creating new sources of value than the specific ways to tap into that value. Chapters 1 through 5, the first half of the book, concentrates on providing examples of the crowd sourcing phenomenon. The second half focuses down on the impact of crowds to economic and business organization.

My thoughts: I believe there has always been an influence of the crowd.I remember when my mother would call her friends for advice or ideas for a new recipe, how to decorate, or who her friend used as a dentist. Society has drawn about the advice and influence of others (the crowd) for many years, however, I believe with the invasion of social media such as Twitter and Facebook, the importance of the crowd (crowdsourcing) is stronger than ever.

Jeff Howe is a contributing editor at Wired Magazine, where he covers the media and entertainment industry, among other subjects. In June of 2006 he published “The Rise of Crowdsourcing” in Wired. He has continued to cover the phenomenon in his blog, crowdsourcing.com, and published a book on the subject for Crown Books in September 2008. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for Time Magazine, U.S. News & World Report, The Washington Post, Mother Jones and numerous other publications. He lives in Brooklyn with his wife, Alysia Abbott, their daughter Annabel Rose and son Phineas and a miniature black lab named Clementine.

You can pick up your copy of Crowdsourcing on Amazon.

I hope you have enjoyed this new weekly blog post. Feel free to share your thoughts with me as I would be open to read them.

Filed Under: Business Book, Business Life, Successful Blog, Trends Tagged With: #mojotweet, author, bc, books, happy about, Liz-Strauss, marshall goldsmith, mitchell levey, mitchell levy, mojo, read, social-media, ThinkAha, tweets, Twitter

Is Influencer Marketing Limiting You?

December 29, 2009 by Liz

We Limit Ourselves When We Limit Our Words

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—
UPDATE:
What is an influencer? Traditionally it has meant someone or something with psychological and social power to motivate change …

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—-

These days the word, influencer, has become almost a proper noun. Use it in the social media world and we assume that it tags a person who has a close relationship to folks we want to reach and the word, influence, has become an active verb, something we do …

When we talk about influencers in the social media space what we’re really talking about is influencer marketing … looking for people who have an advantage, authority, the agency to cause others to act.

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Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. —Wikipedia

If we check with folks and references who live off the Internet, influence has a much larger definition than that. Think about “driving under the influence of alcohol” and you’ll get grounded again. People who get folks to buy are not the only influencers at work in our world. And for every influencer / person we would like to move, someone or something is influencing us to choose them too. Here are a few influencers we don’t talk about enough.

  • Overheard conversations and subliminal aggregations of things we hear
  • Conditions in our environment, such as energy, time, resources
  • Assumptions in our thinking, including bias, curiosity, and ignorance
  • Emotional attachments we don’t suspect or those we have strong commitments to
  • Genetic disposition, such as fear or self-preservation
  • Our unique experiences, memories, and skills which shape our entire world view
  • The individual wiring of our brains and our cognitive processing
  • Books, movies, ideas, music, art, conferences, seminars, educational events
  • Compelling stories, even advertisements

Influence is what we allow to move our actions and thoughts. It’s all around us and available to explore in ways that provoke new thoughts and experiences. We limit ourselves and our thinking when we limit our words.

We limit our marketing by limiting how we define influencer too. Great strategy looks farther and deeper than that.

What influences you?

–ME “Liz” Strauss
Work with Liz!!
Buy the Insider’s Guide. Learn how to write so that the Internet talks back!

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Filed Under: Business Book, Business Life, Successful Blog Tagged With: bc, business, influencers, LinkedIn

Trust Agents and a Last Laugh of Visible Joy!

August 17, 2009 by Liz

Go Get Yours Now!

Early this year I wrote Cool Kids, Granny Dresses, and Back Channel Intercoms: How Do You Trust People You Can’t See? It was the humiliating tale of something that happened at the awful age of 13. It was the problem of trusting people / kids who weren’t worth trusting.

I’ve grown up some since then.

I found people I trust can and we’ve formed a virbrant efficient community.

Community grows from what we see, what we are, what we imagine together. We learn from and teach each other. That the more we see, the more we find in each other and the more we help each other, we all become more.

Trust is speeds action and lowers cost and fear.

Chris Brogan and Julien Smith talked about that at SOBCon They’re the authors of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

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But Chris and Julien weren’t there to hawk books. Chris and Julien helped Terry and I built the SOBCon community by speaking, and attending, and sharing with the folks long before the Trust Agents was written.

Who are the trust agents? We all are, especially when we start or inspire new communities. Learn what it means to grow and work with a community of trust agents. This book is head and heart and purpose true to them and true to us so that we and others can use the web more efficiently in business.

Get the book at your favorite supplier: 800 CEO READ (also recommended for bulk orders)
Amazon.com, Amazon.ca (Canada), Barnes & Noble,
Book Depository (UK), Books-A-Million, Borders, Chapters (Canada)
IndieBound

    * Yes, there will be a Kindle version.
    * Yes, there will be an audio version.

Trust them and me … we’re all serious.

Congratulations, Chris and Julien! A visible last laugh of joy to think how far I’ve come since those granny dresses to a real trust community … to be here with you watching your day!

… and I trust Julien and Chris will never, ever wear a granny dress. except maybe for Karoake…. K?

Buy your copy of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
… this minute!

I trust these connections.
–ME “Liz” Strauss
Work with Liz on your web presence!!

Buy the eBook. and Register for SOBCon2010 NOW!!

Filed Under: Business Book, Community, Successful Blog Tagged With: bc, Chris-Brogan, granny dresses, Julien Smith, LinkedIn, trust agents

Building A Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

July 21, 2009 by Liz


Great Networks and Partners Are Where You Find Them

relationships button

Last week was an exciting example of how Twitter has moved seamlessly into our lives. I left for D.C. on Wednesday stayed through Monday. It was the most productive week. Ideas were flying. Plans were being made.

How could so much happen in a city where I’ve hardly spent time?

It started with a quick conversation on Twitter with @SweetSue about her blog. Next thing you know, Susan Kuhn Frost, and I were planning an Association conference over several long phone calls, twitter DMs, and emails.

Susan had reached out to her networks — online and offline. I did to mine too. By the time I arrived in the capitol city. We had a week of meetings planned that made the conference and the content come together in record time. In the process, I think we both taught each other a lot. I’m delighted to have her in my network.

But I bet the story isn’t that unusual.

Building Your Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

Most of are great at seeing others, but it’s hard to see AND be the one we’re looking at. Whether we’re a company or an individual, it’s easy to find reasons that we made our successes, but that our failures were due to other circumstances. That’s where a powerful personal developmental network can keep things real.

In his new book, “Who’s Got Your Back?” Keith Ferrazzi talks about lifeline friends. They’re the sort of friends who hold us accountable and won’t let us fail. He suggests we build a handful of relationships based on vulnerability, generosity, candor, and accountability that’s reciprocal, constant, and intelligent.

Take Keith’s qualities and roll them into my definition of a Personal Developmental Network — a group of incredible people, individually chosen because of their unique abilities and their genuine interest in your success.

Imagine the power of that. It’s a personal board of directors time ten to the 23rd power!

Every day I touch base with people I trust — like Susan — to check my thinking and to stay accountable. Staying consistently in touch with my partners keeps the projects we’re working strong and able to move with action when opportunity arises.

My partners are a core part of my Personal Developmental Network — intelligent, incredible people, who help me stay on track with my most important goals. Many of my closest advisers are right there in my Twitter stream.

twittericons

Building A Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

Success for me, is when my whole life — head and heart — are focused on the same purpose. So my network helps me grow as a human meant to achieve something. I also believe that a network that grows with me will offer priceless depth and support.

To do that, build from the ground up.

1. Start with a foundation of concrete not sand.
— Qualitative Observations: Ask people who know you to describe your strongest traits — those that serve you well and those that get in the way. Make list. Then make a list of the kind of teachers who can teach you.

Use Twitter to ask questions and to find people who know what you’re looking to find out.

On Twitter, you’ll recognize the people who know you best by the way that they receive you. When we’re communicating people who know us, we don’t need to edit our behaviors for fear they’ll be misinterpreted. Explain why you’re asking and offer them more than one way to give you feedback: directly to you via DM, via email, or through an interview by a mutual friend.

— Quantitative Assessment: Check every test, performance appraisal, and personality measure you’ve taken. Ask your twitter friends for others that might offer a fresh view of your online persona. Learn what you can from all of them.

Use Twitter to find friends who have experience working with the tools or tests you choose. You might try a combination of Strengths Finder, the Enneagram, and the Myers-Briggs Personality Inventory.

— Personal Reflection: Spend an hour / day for a week thinking about personal and business successes in your life. Look for traits and strategies that show up throw all of them.

2. Lay out a path.
Look three years down the road. Where do you see your best self? If you can’t pick a path, that’s a great place to start.

Pull it all together. Then look for online and offline partners who might help you define and refine what you found.

3. Wisely choose unique and valuable guides.
Choose people you would bet your life success and your reputation on — people who share your standards and your values, and who care enough never to let you fail. Choose people strong enough to tell you when they disagree. A strong network might include:

— a close friend who knows you and your history, both business and personal.
— someone from your business industry who knows you less well
— two or three someones who are from other industries
— two or three someones you respect and admire, but don’t know well

Use Twitter to choose people who can see the “you” people online see.

4. Check your bearings regularly.
Decide how you’ll meet with them. Will you call when you have questions or meet regularly? Will you meet one at a time? Check in with your network by asking, “How’ve I changed that you can see?”

Demand they hold you accountable. Do it by trading ways that you might hold them accountable for something they need to accomplish of their own.

5. Don’t Leave Out Learners.
People who are learning often teach us just by the questions they ask. Invite a learner to join your network to help you on your quest. That will make it easier to be a learner yourself.

When someone teaches you a skill, ask how you might use that skill to help that teacher. Ask questions, listen actively, and be first to offer a favor without strings. People remember sincere curiosity and true generosity. Add vulnerability and accountability and the combination is unstoppable, just as Keith Ferrazzi says.

6. Ask for Help — Communicate. Let your network know when you need help, when you have questions, or even when you need to vent safely. A developmental network that doesn’t know where we are can’t help.

A developmental network is not made from casual friending or among random followers. It’s the people who understand why we’re passionate about our calling. But that doesn’t mean we can’t find the right folks on Twitter and getting to know them well.

Wise teachers show up in all sorts of places.

Watch for and welcome every wise teacher you encounter. Wisdom and experience are a prize. True teachers show themselves by offering advice, expecting nothing in return. Mentors who come your way, offering experience and connections, see something in you. Let them help you discover what that is and what it could be if you let it grow.

Welcome all wise teachers into a Powerful Developmental Network, wherever you find them.

Nobody likes to go it alone, and it’s not a good idea. We need each other for information, insight, and inspiration.

Is your next teacher on Twitter? You never know.

–ME “Liz” Strauss
Liz can help you find focus or direction, check out the Work with Liz!! page.

Related
Self-Promotion as Easy as Knowing What You Do
Money Strategy, a Dead Horse, and Folks
Are You a Freelancer or a Solo Entrepreneur? Use Guy Kawasaki’s Mantra as He Meant

Filed Under: Business Book, Strategy/Analysis, Successful Blog Tagged With: bc, networking, relationships, social-media, Twitter

Can Social Media Produce World-Changing Creativity?

September 15, 2008 by Liz

Creativity with a Capital C

Creativity at Work

Every two or three years, I return to the book, Creativity: Flow and the Psychology of Discovery and Invention by Mihaly Csikszentmihalyi, the author of the book Flow: The Psychology of Optimal Experience. Creativity is based on a rigorous study of 91 internationally recognized creative people as part of his “effort to make more understandable the mysterious process by which men and women come up with new ideas and new things.” He called it Creativity with a capital C, because their contributions had world changing impact.

The study included writers, astronomers, Nobel Prize winners, actors, Historians, paleontologists, scultors, painters, architects, scientists, biologists, musicians, photographers, economists, philosophers, inventors, composers, physicians, chemists, psychologists, politicians.

According to Creativity: Flow and the Psychology of Discovery and Invention by Mihaly Csikszentmihalyi, three things must come together for culture changing Creativity to occur.

  1. a domain that contains symbolic rules
  2. people who bring novelty into that domain
  3. a field of experts who recognize and validate the innovation

All three are necessary for a creative idea, product, or discovery to take place.

Can the Social Media Produce World-Changing Creativity?

Every morning, we wake up to the challenge of being creative in our lives. As Lateral Action points out this morning, Creativity is Economic Priority Number One. Some cynically don’t see value in thinking beyond the fundamentals, but that doesn’t change the challenge continues to grow. The present shift moving programmable and scripted jobs offshore requires a high concept, creative and human response.

I see us with the toys of social media communication. Some days, I wonder how many of us are caught up in the playing. What’s the value Plurking on Plurk about Plurking? How much of that is really necessary to understanding the humans think? What problems does it help us solve?

Conversation without a clear purpose is still conversation that doesn’t go anywhere. Collecting friends isn’t a noble goal in itself.

How are we to put these virtual applications toward getting the world to work?

  1. Is social media a domain that contains symbolic rules?
  2. Are there people who bring to it novel ideas?
  3. Has it established a field of experts who can recognize and validate an innovation?

Can social media produce world-changing Creativity with a Capital C?

I wonder.

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Business Book, Successful Blog Tagged With: bc, creativity, Csikszentmihalyi, social-media

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