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Social Media Connection Without Listening …

June 25, 2009 by Liz

No Way

A connection requires two.

How can we gently get folks who don’t listen to see this simple truth?

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc

Is Your Promise Irresistibly Attractive to Your Customers?

June 24, 2009 by Liz

relationships button

As business moves on line, less and less of what is offered is “one size fits all.” Customers like you and me have developed a taste for what helps us express our individuality. The more a business or a blog seems to “look and feel” like me, the more likely I am to stick around and explore.

What does that mean to an online business now?

Build a Promise on Values

We are a fascinating species. When we don’t know where to go, we’ll go where everyone else goes. But give me a valuable reason to come to you, and you’ve made a customer –- a reader -– possibly a friend forever.

It’s likely that our customers will look a lot like ourselves. People gravitate to people who think as they do. In fact, we think people who think as we do are smart, and those who don’t are difficult uninformed or unable to “keep up.” Naturally our best customers will share our values too.

What we value is what we’ll fight for, what we’ll put our head, heart, and time on the line for.

Build a promise core on values to attract customers who love your business as much as you do.

  • Define one or two core values for your business. Call them your value service niche. Make it your place to stand. Saving time with a smile could be one. Worrying your work into art could work. Play to your strengths and passions. Do what you value better than anyone else.
  • Find out everything about the customers who value that too. Fall in love with every one of them. Figure out how to crawl into their skin and see what they think, feel, and experience. Know their dreams and their wishes. Find their needs and desires. Learn to predict what they’re not saying.
  • Define your your work through your customers’ world view. Design everything they see to look like them. Choose your words to sounds like they do. State what you stand for in promise of a few words.
  • Write that promise everywhere your customers look.
  • Deliver on it every time they meet you.
  • Use that promise to test every decision, every product and service your business offers.

Core values define what you and your customers put above everything else. When they’re aligned and out loud, they are our voice and an irresistibly attractive message.

What core values do you share with your most loyal customers?

You’re only a stranger once.
–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, taglines, value proposition

Blog Potomac & 140Conf: If You Had 10 Min to Talk What Point Would You Make?

June 23, 2009 by Liz

Just as my blog decided I could work again, I left town for a road show. I had the pleasure of speaking at Blog Potomac in DC. Then I drove north with my son to the 140 Characters Conference in NYC. The week was filled with opportunities to talk at length with dynamic and interesting folks.

liz-strauss-225x300-2-via-mahdi-gharavi

Words and phrases that kept coming up — beyond the names of applications — culture, cultural, news, tools, relationships, crowdsourcing, barriers and boundaries, branding, the importance of story, unplugging and taking time off …

Blog Potomac

The first conference was Blog Potomac in Falls Church, VA.
Liveblogging BlogPotomac in Falls Church, VA, and this photo were provided by Mahdi Gharavi.

And here are The Ten Best Ideas from BlogPotomac

140 Characters Conference

A few days later I was in NYC for the 140 Characters Conference.
Becky McCray (@BeckyMccray) did a great recap called Overheard at the 140 Character Conference

As Jeff Pulver says, the panel on News Gathering Stands Out. What follows is my own ten minutes.

Short Format Conferences

Truly remarkable conversations and questions happened at two conferences that held to a short-speaking format … Blog Potomac rules were speaker had 10 minutes to present and 30 minutes for Q&A. 140 Characters offered speaking times of 5, 10, 15, and 20 minutes. Most Q&A was in the hallways. The between-session questions at both events fell seemed to fall into two categories:

  • How are you using social media tools to gather information, implement ideas, and build relationships?
  • What’s next after Twitter?

The most tweeted phrases from my talks included …

  • If you want to use social media well, Don’t lead with the tools, lead with relationships.
  • Good companies have always been doing this.
  • Was there ever a conference as this about the telephone – are we getting to precious about our tools?
  • Twitter is the world’s lagest networking room. Get a friend to introduce you
  • Was there ever a conference as this about the telephone – are we getting to precious about our tools?
  • Blogs let me go deep – Twitter lets me go wide

If you had 10 minutes to talk on social media, what point would YOU make?

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: 140 Characters Conference, bc, Blog Potomac, social-media, Twitter

What Is an Online Social Media Conversation?

June 10, 2009 by Liz

The LANGUAGE of SOCIAL MEDIA

Words have a deep effect on
how we interpret and interact with the world.
The words we use and how we define them
reveal our interests, concerns, and values.
This series explores the words of social media.

social media conversation

When two or more people talking communicate ideas, we call that a conversation. The dynamic of a conversation works most successfully when the people sharing their thoughts reach a balance of contributing and exchanging ideas. It’s been said that conversation, “dialogue,” is the highest form of learning because it allows immediate response and clarification as questions are answered and messages are sent and received. Great conversations connect people on point of knowledge, values, and feeling.

Wikipedia suggests that conversation takes four major forms:

The Majority of conversations can be divided into four categories according to their major subject content:

  • Conversations about subjective ideas, which often serve to extend understanding and awareness.
  • Conversations about objective facts, which may serve to consolidate a widely-held view.
  • Conversations about other people (usually absent), which may be either critical, competitive, or supportive. This includes gossip.
  • Conversations about oneself, which sometimes indicate attention-seeking behaviour.

In the real world, few conversations fall exclusively into one category. Nevertheless, the proportional distribution of any given conversation between the categories can offer useful psychological insights into the mind set of the participants.

In a fluid, flexible conversation no one is in constantly in control. Control passes as the conversation moves from speaker to speaker. Ideas and thoughts attach and change the direction of the conversational thread to take in a direction the the speaker wants to go.

In online social media experiences, conversation is often input via keyboard within the context of a blog comment box, a Twitterstream or a social networking site thread. Not all such social media inputs really qualify as conversations. Individual comments that stand alone are better defined as remarks than as conversations.

Here’s how some folks define their online social media conversation.

@hdbbstephen: “To start with it doesn’t work like this http://bit.ly/AlTEr”
@nanpalmero: “a two way conversation begun on some type social media platform”
@storyseeker: “A conversation with everyone but only the intelligent and good looking reply.”
@gerlaineTalk: “Social Media Conversation definition? Good question. Hmmmm…. A talk of interest and creation of buzz.”
@Thandelike “SM conversation: starts publicly,@lizstrauss, at any point new interlocutors feel free to join in, embellish, pursue with their own ppl.”
@Matthew_T_Grant : ” its a combo of eavesdropping, broadcasting, and direct address (narrow-casting) – public intimacy”
@bethbeck : “Social media: Some call it noise, chatter. 4 me: enlightening, informative, eye-opening, boundary-less. World @ my fingertips!”
@storyseeker: “A conversation with everyone but only the intelligent and good looking reply.”
@tomaplomb: “Listening to a stream of voices, inserting yours into that stream, and watching the ripples.”
@BranislavPeric “There is no such things as “social media conversation”. Conversations, using digital tools, are social media.”
@Matthew_T_Grant : ” its a combo of eavesdropping, broadcasting, and direct address (narrow-casting) – public intimacy”
@lindsaydavies: “Social media conversation is a bit like morse code, short & useful but you really need to be involved to understand it.”

How do you define online social media conversation?

For more information see:
Princeton WorNet
Wiktionary
Wikidpedia
Discussion on Conversation (powerpoint)
Etymology and definition of the term “conversation”

SEE ALSO:
What Is Social Media?
What Is Social Networking?
What IS a Social Community?

Got more to add? C’mon let’s talk.

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, conversation, social media vocabulary

What Would Need to Drive a Sexy Yellow Sports Car?

June 1, 2009 by Liz

Context

All our lives we hear this statement.

Tell me what you need.

Do you hear it differently depending on the context?

When Is an Offer an Offer?

In the office supply store, “Tell me what you need.”
“I need a box of gel pens, colored file folders, and a nice notebook.”

In a project meeting, “Tell me what you need.”
“I need three months, two more designers, and a traffic manager.”

Planning a conference, “Tell me what you need.”
“I need a 3200 sq. ft. room with 30 small conference tables and 5 elegant executive chairs at each.”

Simple. Someone asks. We tell them what we require. We find out if our needs are available or if adjustments are in order.

But Then

When someone makes an offer of work to “die” for …

It can sound like this.
Would you like to

  • speak at the palace?
  • travel with your favorite rock band?
  • visit all of your friends around the world?
  • tour the vineyards of Europe?
  • drive this sexy yellow sports car for a year?

“Um, sure!”

“Tell me what you need.”
“I’m there!”

“Tell me what you need.”
“Whatever you’re offering.”

We wouldn’t use that response in the office supply store. “Tell what you need.”
“Whatever you’re offering.”

Not so simple. Not the best answer either.

Reality Check

Someone asks what we require. Do you give up your needs because the offer is cool?

Attractive work doesn’t stay attractive
when you work for less than you need.

Overlook the delightful; see past the golden; think through what it will cost you to explore that delicious adventure. Then you’ll know how to answer. “To drive your sexy yellow sports car for a year, I’d need … ”

Have you ever talked yourself right past the words, “Tell me what you need”?

–ME “Liz” Strauss
Work with Liz!!

Did you buy the ebook yet?

Do it for your blog.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, negotiating, relationships, social business

Accidents Happen … The Extreme Customer Service of the IT Man

May 28, 2009 by Liz


The Wisdom of the LAN Specialist

We all have winning days that the world goes exaclty as it should. Business is fun and customers are a pleasure. Then there are others. On those days when it seems that nothing knows its proper order, life might be easier if we remember what this IT Man said.

Readers, clients, customers, family, friends, even the guy selling papers on the corner, it makes it easier if we show them the extreme customer service of the IT Man.

Do you believe in the wisdom of the IT Man?

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Customer Think, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Customer Think, Extreme-Leadership, Steve-Farber

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