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Check Out GizaPage! Bring Facebook and Twitter Fans Back Home to YOU

January 12, 2010 by Liz

1zvz5v9_gizapage_logo

Yesterday I got a chance to try out a new white label social media hub for brands and bloggers. It took me seconds to click a link and sign in.

givapage_signup

A click through and I was here. In seconds, I could access my social profiles from one page.

liz_strauss_gizapage

But that’s not what makes it cool.

GizaPage lets fans engage across all social media profiles from within the brand’s or blogger’s website.

Direct-To-Profile GizaLinks allow a brand or a blogger to send fans directly into their various social profiles without ever leaving their own website.

For example, consider the Smithsonian Museum of Natural History – An original Facebook link on Smithsonian’s homepage would direct the fans away from Smithsonian’s website to http://www.facebook.com/nmnh.fanpage?ref=ts. However, with a Direct-To-Profile GizaLink, Facebook would open within Smithsonian’s own website, http://social.mnh.si.edu/facebook. The fans can then engage on Facebook, Twitter, or any of the brand’s social profiles in one unified environment.

Click this screenshot to see it live.

smithsoniansocialhub

And did I say that GizaPage comes with analytics?

gizapage_analytics

It’s worth checking out.

And after you try it. I’d like to know how it worked for you.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, GizaPage, social branding, social identity, social media analytics, social media hub, social media tools, social network, social-media, Web 2.0 identity

How Your Instincts Will Blow It for You, if You Don’t STOP!

January 11, 2010 by Liz

Strategy Is More Than Meets the Eye

cooltext443809602_strategy

When I was small I liked to hold up my thumb and index finger to frame a tall building in the horizon to make it seem as if the building was smaller than my hand. Today I took picture of the face of my full-sized keyboard that makes it appear as if all of the keys fit into less than a 2-inch high span.

2-inch-keyboard

We know it isn’t true, but our eyes want to believe it. Humans do that kind of thing a lot. Our senses and our instincts sometimes lead us down a shaky path. They tell us that the Earth is flat; that stars are tiny; and that when we are threatened we should fight or run.

It’s all perspective and assumptions.

How Your Instincts Will Blow It for You, if You Don’t STOP!

We have a conflict in a meeting, get a nasty comment on Twitter or some writes a critical blog post about us and instinct kicks in. Our hearts start pumping and our minds begin to form a defense. It’s the “flight or fight” instinct and it will blow it for us, if we don’t watch out.

Few things in our work or social lives need the protection from deadly consequence of the fight or flight instinct. We’re more rational now. Yet the reptile part of our brains still emits the adrenalin that makes us want to respond more quickly than our thinking. We’re ready to put out fires, but the best firefighters focus on the results.

If we respond while we’re still focused on the event, our perspective and assumptions are like the pictures of the building and keyboard — out of proportion to reality. We lose sight of other points of view and possibilities. Other people become tiny enough to squash. It’s easy to snap, crack, bend, or break something or ourselves, only to find out later that we didn’t have the whole plot.

Hard as it might be to STOP and walk it off, a little time and distance from the “event” usually brings a clearer, calmer and more appropriate response.

  • Think about every possible reason, ludicrous and crazy that might have caused the event.
  • Think of how hard it might be to explain your fury to a stranger 10 years from now.
  • Realize the power you give when you take on the defense.
  • Decide how the person you want to be would rise to a response.
  • Think of the impact of your response on the people around you. If you respond on the Internet, think how you’ll see that response 1, 2, or 10 years from now when you see your words again.

You might question the behavior. You might ignore it. You might express your thoughts and future expectations. Or you might end a relationships because you’ve found out that your values don’t match up. It’s unlikely that you’ll instinctively throw water on a grease fire and make things worse.

Strategy is not automatic. Strategy is doing what works.

How do you keep your instincts from blowing for you?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, relationships, Strategy/Analysis

Beach Notes: Sandimal 3 – Cedric The Crocodile

January 10, 2010 by Guest Author

by Guest Writers Suzie Cheel and Des Walsh

This is our third “Sandimal” post, this time with the sand sculpture of a crocodile we have dubbed Cedric.

cedric

The challenge we had with coming up with a few thoughts prompted by Cedric was that some of them were frankly scary. Although for Cedric it’s just about getting dinner on time.

Then we thought that a couple of things that have enabled Cedric’s kind to survive through 200 million years is that somewhere along the line they became very observant and very fast to take action at the right time, from apparent total inertia to explosive movement.

So here’s the thought. Secrets of survival – be highly observant and move very fast when opportunity knocks. In business it’s called “speed to market”.

Suzie Cheel & Des Walsh

Filed Under: Motivation, Successful Blog Tagged With: bc, Beach Notes, Des Walsh, LinkedIn, Suzie Cheel

Thanks to Week 220 SOBs

January 9, 2010 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

conversation-kindling

level343

melaniwardblog

obsessed-with-conformity

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, Successful and Outstanding Blogs

SOB Business Cafe 01-08-10

January 8, 2010 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Pick the Brain
No one actually wants to encounter failure in their life. That’s because when you look at the isolated incident, it means that you haven’t found success. However, with the right attitude, you can use your failure in order to get yourself to success in an accelerated fashion.

How Failure Can Accelerate Your Success



Punctuality Rules



It’s so easy to tell writers that words are tools and it’s good to have as many in the toolbox as possible. Mixing and matching words to form the perfect sentence, after all, is what writers DO.

But what if your vocabulary is actually getting in your way?

Is Your Vocabulary Holding You Back?


CKs Blog
As we wrap up this year and gear-up for the next, I’ve compiled this nifty slideshow featuring 20 helpful B2B social media posts, presentations and series to help B2B marketers start the new year off ready to integrate social media into their marketing mix in a way that helps them transition their marketing (and their mindsets!) to the Web 2.0 environment and works to increase their rates of success within it.

B2B Social Media Marketing Collection: A Slideshow Of 20 Helpful Posts, Presentations & Series for B2B Marketers


Communication Overtones
It has always been hard to get people to do what you want them to do.

In fact, if you try to get me to do something, chances are I won’t. It is one of my fatal flaws. I am stubborn like that, but I am willing to bet that a lot of you are, too.

RT This Post: Why Twitter Is Making Us Lazy


Midcourse Correction
Traditional conferences versus social conferences. Which will you plan this year?

Not sure about the “Social Conference?” Read this post on “Screw Your Event Resolutions. Do You Conference Social?”

Don’t Get Caught With Your Social Pants Down. Six Considerations For The Social Conference.


Related ala carte selections include

Itty Biz
OK. I realize you’re backlogged on your reading. And I realize that you’re going to be so sick of the G word that your brain is going to bleed. And I realize that all you really want to do is forget the holiday season ever happened and hurry up and get to February already.

How to Make Unstupid Goals


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

Buy the Insider’s Guide to Online Conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

To FAIL Is Human, to Respond Is …

January 7, 2010 by Liz

Who Always Gets a Perfect Score?

cooltext443809437_relationships

So we put our heads and our hearts together into what we do.

In this environment, we think fast. We move fast. We execute with the information that’s available. Sometimes we make the wrong choice. Sometimes the other guy gets there first. Sometimes what we built doesn’t work the way we thought it would.

We could put up a sign to let folks know that working on it.

twitter-fail-whale-large

But when the sign goes up often enough to become an icon, when people make new versions that involve Home Simpson and tattoos, then we’re an exponential FAIL. We all know about Twitter FAIL FAIL FAIL. But we’re not Twitter and we don’t have millions of new accounts signing on everyday.

One little fail can knock down a whole lot of good that we’ve built up.

What’s critical is our response.

  • Hear the problem.
  • Learn.
  • Thank the people who found it for helping you.

When people point out a FAIL, stand beside them. Look where they are pointing.
It’s so much more productive than standing in front of them and feeling pointed at.

Always remember there’s a person on the other end of the issue.

To FAIL is human, to respond is more than service. That’s when humanity and character show through. Relationships built in a FAIL situation, often become FAIL SAFE in the end.

When has a FAIL served you?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Customer Think, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Customer Think, identity, LinkedIn, relationships

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