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Writing for Readers — What’s My Promise as the Writer?

June 23, 2006 by Liz

Readers One and Many

Power Writing Series Logo

Most people think of writing as an individual activity. Many folks say, I write only for me! That could be so, but even then what a writer writes comes from experience, observation, and interaction with other people or of the writer as a person. Writing is intimately individual but also dynamically social. Even when people don’t read what I write, they have inspired it in some way or another.

Writing for an audience can seem overwhelming. It’s easy to get caught in a loop — thinking of each person who might drop by as someone you specifically have to write to. I find what works best for me is to define the group and to define my promise to them as a writer. [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: bc, blog-promotion, brand-You-and-Me, Customer Think, customer-relationships, Liz-consulting, personal-branding

Net Neutrality 6-23-2006

June 23, 2006 by Liz

Net Neutrality Links

I’ve added these links to the Net Neutrality Page today.

Net Neutrality: This is serious by Timbl

. . . There have been suggestions that we don’t need legislation because we haven’t had it. These are nonsense, because in fact we have had net neutrality in the past — it is only recently that real explicit threats have occurred.

Control of information is hugely powerful. In the US, the threat is that companies control what I can access for commercial reasons. (In China, control is by the government for political reasons.) There is a very strong short-term incentive for a company to grab control of TV distribution over the Internet even though it is against the long-term interests of the industry.

Yes, regulation to keep the Internet open is regulation. And mostly, the Internet thrives on lack of regulation. But some basic values have to be preserved. For example, the market system depends on the rule that you can’t photocopy money. Democracy depends on freedom of speech. Freedom of connection, with any application, to any party, is the fundamental social basis of the Internet, and, now, the society based on it. . . .

Call the Telecoms’ Bluff on Net Neutrality.

The Government should, henceforth, treat the internet more like the Interstate Highway System than the telephone network.

This would mean that the Gvt, or a federal regulatory agency, should take control of and/or subsidize the building and maintaining of the network from now on. Take the financial burden of it away from the telecoms.

Make it a matter of national security, if you have to, to get that network built up, and to provide unfettered access to it by the public.

This, is a proposal that the telecoms should jump on in a heartbeat for two reasons:

1. The immediate financial windfalls it gives them.

2. It actually has the effect of slowing down the development of alternative high speed internet competition form other sources.

If, as I expect, the telecoms get their wish on Net Neutrality, you will see the rapid expansion of satellite, or other broadband internet technologies takeoff. And the sheer competition from those other sources will force the telecoms to scrap their differentiated charges to various tiers of content providers.

But, in the meantime, I think we should start floating my alternative proposal to take the wind out of the telecoms’ sails. This proposal will show us whether the telecoms are really concerned about building the network, or in just finding a way to make more money.

Larry Lessing on: Tim Berners-Lee on Net Neutrality: “This is serious”

One clue to this Net Neutrality debate is to watch what kind of souls are on each side of the debate. The pro-NN contingent is filled with the people who actually built the Net — from Vint Cerf to Google to eBay — and those who profit from the competition enabled by the Net — e.g., Microsoft. The anti-NN contingent is filled with the entities that either never got the Net, or fought like hell to control it — telecom, and cable companies.

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Business Life, Community, SOB Business, Successful Blog, Trends Tagged With: bc, dialykos.com, ebay, Google, Microsoft, Net-Neutrality, Tim-Berners-Lee, Vint-Cerf

Free Blogspot Templates

June 22, 2006 by Liz

Finally Free Blogspot Templates

I remember when I started my blogspot blog, how hard it was to find any good templates. Now you’ve got some great ones to choose from.

GreatQuestionable? Find: Free BlogSpot Templates
Type of Article: Resource of blogspot templates
Permalink:
http://freeblogspottemplates.blogspot.com/2006_06_01_
freeblogspottemplates_archive.html
Target Audience: Every Blogpsot user

Content: It’s about time someone had mercy on Blogspot users and made some templates with pizzazz. Finally Blogspot goes Web 2.0. This site has archives back to February and has some really cool choices. All they ask for their hard work is that you link back. Not a bad trade for the originality that is offered. Take a look by clicking the title shot below.

Free Blogspot Templates

Why not take this weekend to re-brand your blog or your business? Try new a template to add life and maybe change a bit what you let your readers know about you. A new template can be a great way to catch the attention of new readers . . .

UPDATE: PLEASE READ THE COMMENTS TO THIS POST: mela Says:
That guy at freeblogspottemplates is taking templates found at other sites, stripping them of the link/credit to the site it was found at, and then inserting his own link/credit into the template.

–ME “Liz” Strauss

Related
Great Finds: Over 875 Free WordPress Themes
The Ultimate Blog Directory Handbook: Over 1800+ Submission Sites
Great Finds: EchoEcho on and on and on
Great Find: Easy File Backups

Filed Under: Blog Basics, Design, Successful Blog, Tools Tagged With: bc, blog-promotion, Blogspot-templates, Blogspot-themes, curb-appeal, Design, Emily-Robbins, Great Finds, How-to-Blog

AT&T & ME w/o DSL — Why AT&T Won’t Fix Problems

June 22, 2006 by Liz


The Problem

Customer Think Logo

5:30a.m. Up and to the kitchen. Turn on the coffee. To the office. Turn on the computer. Take a shower.

5:45a.m. Get coffee. Get to work. OR NOT!

Wait a minute. What’s wrong here? Walk to the router. I have no DSL. I have things to do. It’s still DARK OUT.

6:00a.m. Consider options. Start to execute. Then envision images of screwed system. Recall pact that I will die first, because I’ll never be able to figure out how this home network is configured.

6;30a.m Wake up IT husband. Tell him we have no DSL.
He gets coffee, looks at router, see light off, and confirms it.

6:45a.m. Call AT&T. Listen to recording. Punch in numbers. Answer questions. Find out that we need to call another number.

7:00a.m. Call AT&T Number 2. Listen to recording. Punch in same numbers. Answer same questions. Finally get a person on the line. Start by saying the following.

ME: Hi, before we begin, could I just say that we have a sophisticated system here, that it was working at midnight, that everything is correctly connected, and that I’ve turned things off and on again.

AT&T SHE: Can I call you by your first name? [Read more…]

Filed Under: Customer Think, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: AT+T, bc, blog-promotion, brand-You-and-Me, Customer Think, personal-branding

Net Neutrality 6-22-2006

June 22, 2006 by Liz

Net Neutrality Links

I’ve added these links to the Net Neutrality Page today.

Jeff Pulver’s Save the Internet Contest Winners

And the winner is . . .
Congratulations to Chris Burke for claiming the $1000 prize in our “Save the Net” Viral Ad Contest. We intend to use the submission to spread the word in policy circles to ensure that government crafts policy that best advances the open Internet to allow for maximum creativity and innovation.
Chris’ winning entry is available at:
http://files.bungie.org/thisspartanlife/Blog05_S3.mov

Here are a few of the better runners-up:
http://www.anders.com/video/save-the-net.mov

http://67.15.182.229/nn.html

http://video.google.com/videoplay?docid=-7050009655852167999&q=save+the+internet

We are now launching Round II of the “Save the Net” Contest.


Tuning Fork

One of the other issues surrounding this bill is that cable companies believe telcos will cherry pick their towns, offering IPTV service only to areas with higher incomes. It’s illegal, but not hard to believe, even though the Telcos deny it’s their intent. To top it off, Congress plans to put that regulatory wonder, the FCC, in charge of making sure the phone companies don’t. Can’t you just imagine Telco Legree rubbing his hands together at the prospect of an agency as inept as the FCC regulating the phone company steamroller? It’s like asking a Little League commissioner to oversee drug testing for Major Leaguers—he’d be out of his league. Oh, wait…

What this boils down to is cable companies and telcos fighting to force their own agenda on consumers while telling us it’s for our own good. Meanwhile, Congress, ever obliging and the one-time guardian of the people, is really only interested in placating industry lobbyists and corporate interests. As to what’s going to happen down the road, suffice it to say that it’s all likely to work out in the end…for them.

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Business Life, Community, SOB Business, Successful Blog, Trends Tagged With: bc, Jeff-Pulver, Net-Neutrality, Save-the-Internet-Contest-Winners, Tuning-Fork

Always Choose for Your Readers, Right?

June 21, 2006 by Liz

It Just Happened Again

Customer Think Logo

I got a link to a fresh, vibrant article on how to make my business more fun. I wanted to leave a word, start a conversation, be a part of the discussion. Then I saw those words.

You must be logged in to post a comment.

Why put a barrier to making a connection?

What I heard was I could talk, but only on the writer’s terms. I guess that’s okay. It’s his blog. but it didn’t feel very inviting. It didn’t seem like he cared much that I had anything to say.

I wondered what was going on. There was an About page, but there was no way to contact him. Maybe he’s new and left the login thing on by mistake. . . .

I left without him ever knowing.

I’ll tell the guy who had the link, maybe he knows.

I’m Still Hoping

I’m still hoping it’s accidental. I don’t want to think this fresh, vibrant writer has a secret club. That would blow my whole image of what he has going — friendly blog, fresh ideas, energy. He’s gotta know that you always choose for your readers . . . . always. Right?

Brand You and Me. Isn’t that how it goes?

–ME “Liz” Strauss

Related
See the Customer Think Series on the SUCCESSFUL SERIES PAGE

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: bc, blog-promotion, brand-niche-marketing, brand-You-and-Me, Customer Think, customer-relationships, personal-branding

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