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SOB Business Cafe 02-23-07

February 23, 2007 by Liz Leave a Comment

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Don’t take out your tools to answer the question posed by Creating Passionate Users.

Are our tools making us dumber?


Seth’s Blog states the two things most folks get from blogging.

If no one reads your post, does it exist?


Marketing Profs ask about whether we’re paying attention to our readers.

What If We Practiced a Little Customer Engine Optimization


Copyblogger suggests a Roman statesman as your next blog consultant.

Let Cicero Build You a Sticky Blog


9:o1am diggs up another kind of trademark story.

Digg to lose name to Lucasfilm?


Problogger offers the fine points to blog conversation.

How to Add to Blogging Conversations… And Eliminate the Echo Chamber


Related ala carte selections include

Word Sell has age old advice about Search Engine Marketing.

Search Engine Marketing–Size Doesn’t Matter


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Successful Blog Tagged With: 9o1am, bc, copyblogger, Creating-Passionate-Users, Marketing-Profs, Problogger, Seths-Blog, Word-Sell

SOB Business Cafe 12-15-06

December 15, 2006 by Liz Leave a Comment

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Marketing Profs is explaining why everything old is new again.

Cultural Anthropology in Marketing

Creating Passionate Users suggests that we innovate on our own model.

Become the Thing that Replaces You

The Copywriter Underground points to something unconventional and asks whether it could be a trend.

Who's Writing Next Year's Blog?

Resonance Partnership discusses a trend most folks are hoping will die out.

Attention -  Are Your Children Blackberry Orphans?

Attract More Customers points out three reasons people miscommunicate.

Three Reasons Why Your Emails Are Misunderstood

Seth unveils the magic and mystery that is the difference between being an Apple and owning a Dell.

Brand as Mythology

Related ala carte selections include

Lorelle on WordPress has a challenge. Help her compile the list.

Who Is Your Favorite Sexy Blogger?

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Business Life, Customer Think, Marketing /Sales / Social Media, Outside the Box, Successful Blog, Trends Tagged With: Attract-More-Customers, bc, Creating-Passionate-Users, Customer Think, Lorelle-on-WordPress, Marketing-Profs, Resonance-Partnership, Seths-Blog, The-Copywriter-Underground, ZZZ-FUN

Time for Everything: Letting Go to Find Flow

December 11, 2006 by Liz Leave a Comment

A Time for Everything

To everything there is a season,
A time to drive, a time to eat,
A time to type, a time to hear,
A time to connect, a time to reflect,
A time for phones, a time for elevators.
To everything, there is a season — paraphrased from Ecclesiastes 3

A few days ago, Kathy Sierra at Creating Passionate Users wrote about a product called Twitter.

For those of you who don’t know about Twitter, it has one purpose in life–to be (in its own words)–A global community of friends and strangers answering one simple question: What are you doing? And people answer it. And answer it. And answer it. Over and over and over again, every moment of every hour, people type in a word, fragment, or sentence about what they’re doing right then. (Let’s overlook the fact that there can be only one true answer to the question: “I’m typing to tell twitter what I’m doing right now… which is typing to tell twitter what I’m doing right now.” Or something else that makes my head hurt.)

Click the title to see the product page

twitter

Why would anyone want to do that?

Twitter also a tool for

  • Social Networking System
  • Chatroom
  • Microblogging
  • Multiplexer
  • Group Communicator
  • RSS Feed
  • Salon
  • Meme
  • MLM

For me, that makes it worse. I had seen Twitter, and frankly I hoped that it would just go away. I see it as one of the weird worm holes of an overly plugged-in culture that I’m trying fiercely to avoid.

Kathy Sierra makes fun of twitter for the same reason that I avoided it. We both see it as one more way to fragment our attention in a world that already does a great job of doing so.

Finding focus is impossible when we live in a state of constant interruption. Call me cold and unfeeling, but I don’t care about some stranger’s cat named Fluffy — and it irritates me when that stranger makes a call in an elevator to find out about Fluffy, invading my space, my thoughts, making me virtually invisible — practically screaming that I don’t exist. Exactly how rude is that?

I’m all about finding Flow.
[Read more…]

Filed Under: Productivity, Strategy/Analysis, Successful Blog, Trends Tagged With: bc, Continuous-Partial-Attention, Creating-Passionate-Users, Ecclesiates, Flow, Twitter

SOB Business Cafe 10-05-06

October 6, 2006 by Liz Leave a Comment

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Business Blogwire has some ideas for what you might do with your Fridays.

10 Corporate Blog Post Ideas for Fridays

Life Beyond Code offers a way to build relationships while building a personal brand.

Get People to Respond Not React

R Web Designs wants us to check our adsense code.

 Adsense Publisher ID Hacked

It’s Not About Your Stuff reminds us that we need to value ourselves when payday comes.

 Pay Yourself First

John TP interviews a digg gamer on how the game works.

Tips from a Top 10 Digg User

Related ala carte selections include

Creating Passionate Users wants you to know it’s not too late to show what you’ve got.

What Kind of genius are you?

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

Filed Under: Business Life, Community, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Trends Tagged With: bc, Business-Blogwire, Creating-Passionate-Users, Its-Not-About-Your-Stuff, JohnTP, Life-Beyond-Code, R-Web-Designs

SOB Business Cafe 08-18-2006

August 18, 2006 by Liz Leave a Comment

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

A Consuming Experience offers us an in-depth first at the new Blogger Beta blogging software.

Blogger Beta Features Review

Christine Kane asks whether you’re the kind that marketers can hook?

Are You Hookable?

CTBIZ Blogs explains how a test drive in a GM car proved the value of video as a quick, effective marketing tool.

Online video in blogs for quick, effective marketing

Genuine Curiosity makes a great case for investing in yourself where the growth is likely to have the most impact.

 Where Do You Invest Your 10%

It’s Not About Your Stuff reveals the secret of how to let go of that pile of stuff you’ve got taking up space inside your closets.

817 12 strategies for (finally) letting go of stuff you don't really don't need

Related ala carte selections include

Creating Passionate Users shows us how to put star power into every customer experience.

Give Users a Hollywood Ending

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Business Life, Community, Customer Think, Marketing /Sales / Social Media, Productivity, Successful Blog, Tools Tagged With: A-Consuming-Experience, bc, Blogger-Beta, Christine-Kane, Creating-Passionate-Users, CTBIZ-Blogs, curb-appeal, Customer Think, Genuine-Curiosity, marketing-hooks, personal-development, Productivity, s-Not-About-Your-Stuff, video-marketing

SOB Business Cafe 7-21-2006

July 21, 2006 by Liz 4 Comments

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Creating Passionate Users makes the point that if you’re not having fun, you’re just not doing it right somehow.

 Usability through Fun

Solo Marketing offers some advice on how to deal with spousal distractions. These aren’t just tips for holidays.

 How to Avoid Spousal Distractions

Symplebyte shows us how to make smaller PowerPoint files in five easy steps. Maybe then we can actually send them to clients via email.

5 steps to Smaller PowerPoint Files

Service Unlimited has some customer service tips for freelancers. They really apply to any business that has clients.

 Customer Service Tips for Freelancers

Related ala carte selections include

Scrappy Marketing Solutions reminds of the qualities that make an effective business blog.

What Makes an Effective Small Business Blog

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Business Life, Personal Branding, SOB Business, Successful Blog Tagged With: bc, business-blogging, Creating-Passionate-Users, freelance-customer-service, PowerPoint, Scrappy-Marketing, Service-Unlimited, Solo-Marketing, Symplebyte, usability, working-at-home

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