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Have You Got a Change Manager?

August 11, 2009 by Liz

The Value of an Outside Observer

insideout logo

A while back, I was at lunch with a consultant from a top tier strategy firm, a specialist in change management. Her company works with international mega-corporations. They investigate communication disconnects, process model breakdowns, and unproductive beliefs, habits, and behaviors. Their studies are qualitative and quantitative. Their strategic reports are solid, multi-leveled, interdepartmental, focused and team-based. It’s fascinating to hear how it works.

At the core of the process is helping corporations and individuals see themselves so that they can change to accomplish their goals. No one knows the value of an outside observer better than a world class firm in the business of doing do so.

Yet as the conversation continued, I heard the fatal flaw. The top-tier consultancy was performing a “change management” project within their own firm. No outside professionals were invited to help.

“We can do it ourselves. It’s our business,” was what she said.

I thought, I suppose every one of their clients thinks the same thing.

…

Of course, we’d never make that sort of mistake.

Have you got a change manager?
I started working with mine right after that lunch.

I make connections.
–ME “Liz” Strauss

Need a change?

Buy the ebook. Learn online conversation.

Filed Under: Inside-Out Thinking, management, Successful Blog Tagged With: bc, business, change menagement, LinkedIn, personal-branding, Strategy/Analysis

Is Your Strategy About Winning Opportunities?

August 10, 2009 by Liz

Strategy

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I’ve been having conversations about strategy and tactics lately. Projects are launching soon and I’m planning for SOBCon2010 — Strategy and Tactics are going to be a big part of the content. That’s sent me on some blissful research and some not so lovely mind searching — realizing I had some strategic work of my own to be doing.

As strategy became my main topic of conversation, I came to the following realizations:

  • We don’t learn or teach good decision making in schools.
  • Most folks make random decisions.
  • Most folks confuse tactics with strategy — basically thinking they’re the same thing.
  • Few folks think of strategy as opportunity mining.
  • Few folks have a strategy that fully leverages their unique position.

Tactics are interesting. The accomplishments they bring can be thrilling. But the bigger picture that a strategic mission lays out is powerful and amazing thinking.

Is Your Strategy About Finding Opportunities?

Strategy isn’t a plan, a decision, a goal, a destination.
It’s a tool for leveraging who you are, what you know, where you are, the environment, and how people think and respond to each other. Strategy is a system for improving your position.

  1. Have a Mission — set an ultimate philosophical, economical, and / or political purpose
  2. Assess Your Position — Look, listen, measure, test your current situation, climate, resources, opportunities
  3. Move Forward Tactically in Increments — Size, choose, and commit to campaigns that reflect obstacles, goals, and prizes
  4. Celebrate and Record Your Winnings — All progress is good.

Strategy is based on the idea that you have a unique place in the world. All opportunities flow from that position. — Gary Gagliardi

All strategy is discovering, choosing, taking advantage of, and winning opportunities.

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Strategic perspective can light unique and unexpected pathways.

Have you looked at your strategic mission lately?
Is your strategy about winning opportunities?
Are you leveraging your unique position?

I make connections.
–ME “Liz” Strauss
Want to do some strategic thinking?

Buy the ebook. Learn the art of online conversation.

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, LinkedIn, social business, Strategy/Analysis

Can bing Help Me Decide?

August 9, 2009 by Liz


What Is This bing Thing?

bing arrived on my radar with an email that said …

In August, Bing shopping and cashback will offer significantly higher rebates from hundreds of retailers to help consumers save on essential back-to-school items. Below please find a press release that highlights the survey [and] information on Bing shopping’s upcoming back-to-school promotion. Also, watch for more information about the promotion on the Bing cashback Facebook page: www.facebook.com/cashback .

I accepted an invitation to talk with Melissa Powell, Senior Product Manager, bing, about the recent research and the the new “decision” engine.

How Does bing Help My Decisions?

binglogo

The first thing Melissa said was, “The search interface hasn’t kept up with the explosion of content.” In response to that situation Microsoft wanted to cater to what people are doing online and where they are searching for it.

bing has identified four verticals as important: making a purchase decision, planning a trip, researching a health condition or finding a local business. For example, in travel bing has several interactive tools to help travelers. They include …

  • Price Predictor uses Farecast technology to predict whether the price of a flight is going up or down and offers a “Buy Now” or “Wait” recommendation with a confidence level and expected price increase or decrease over the next seven days.
  • Rate Indicator analyzes historical rate data to determine whether the current price is a good deal.
  • Travel Deals features up-to-the-minute flight and hotel deals for nearly 40 cities around the world and why particular flights are considered deals.

Melissa underscored the bing quest by stating …

Bing helps you make better decisions faster, especially in the key areas of shopping, travel, health and local. One of my favorite features is Bing shopping, which helps you search, shop and save in a snap. With back-to-school just around the corner, you can save on millions of products from hundreds of the nation’s top retailers. Starting August 10 and for a limited time, we’ll offer as much as double the normal cash back from select retailers to help families save on their back-to-school essentials.

Research Before I Decide …

You can’t miss the beautiful design of the homepage the changes daily and becoming a member of bing has perks — open a bing cashback account, get bing news alerts, add bing map collections, and gain full access to the bing Webmaster Center and the bing Developer Center.

I signed up. Well, I started to, but I don’t have an MSN Live address and I’m not sure I want another id … as pretty as bing is, I decided more research was in order.

So I used bing to check bing versus google.
You can check and compare here …

I compared the cost of living between Chicago and Salt Lake City. I think Google got closer to what I might want to know.

Some folks say bing maybe offering information to sway my decision … I tried to find more examples of bias and wasn’t successful. Some folks are more clever than I.

Decide or Decide to Buy? …

From the first hello “every bing” has been about buying. The introductory email pointed to a back-to-school shoppers survey. I learned that:

  • 56% of shoppers won’t be buying Back-to-School supplies online
  • 75% will trade down to get more value for price

At the sign up screen, I was greeted with

bingcashback

and when I hesitated to complete that step … I was received an email reminding me of the opportunity to get cash back on my purchases. It read,

Hello,
Welcome to Bing, the search that pays you back!

What I hear is not “decide,” but “decide to buy.”

Can bing Help Me Decide?

A small sign upper right on the bing home page reads:

Live Search is evolving. Tour Bing …

Can bing help me decide?

I keep remembering my mom saying “if everyone jumped off the bridge …” As Judy Shapiro said,

Maybe I am just too independently minded (and not the primary target), but I resist the notion that Microsoft technology will decide anything for me. What I really want is technology to give me the information I need to make the decision I want.

Have you tried bing? What did you find?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog, Tools Tagged With: bc, bing, LinkedIn, Marketing /Sales / Social Media

Should the Conversation with Big Brands Be Going Two Ways?

August 3, 2009 by Liz

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Flashback: We were sitting in a lovely Italian Trattoria. I was hot-shot Executive Editor in my thirties with my editor team having lunch with the President of the company. He asked us what we thought of a competitor’s product.

Replies came from around the table. All responses were negative observations.

He listened without remarking until every person had finished their critiques. Then he simply asked one question, “If their product has so many flaws, why do you suppose they sell 100,000 copies of each of the 104 little book in the series every season?”

One question pointed out that we didn’t know as much about our competitor as we thought.

What about Big Brands Are Social Media Folks Missing?

After SOBCon and BlogHer and recent conversations with Becky McCray, Stephanie Smirnov, and Sheila Scarborough, that story has been coming back to me. We’ve been talking about how big brands have been going after bloggers with a clearer intent to capture our page view and sometimes even gather our ideas.

For some of us, it’s become a heady experience. For other’s it’s lead to some regrettable behavior — we all know the stories.

What stands out is that the focus seems to have shifted hugely in one direction. Sometimes it can appear as if new social media folks are only here to learn. We know the culture. They don’t.

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Hmmm.

My curiosity leads me to my own questions …

If the big brands are so confused about serving customers, how did they get to be big brands?

If we only see what we’re good at fixing, we’re overlooking a huge opportunity for cooperative learning.

Flash Forward: Now I sit at a meeting table with a Branding agency, a PR agency, a traditional marketing firm, a direct mail expert, an email expert, a radio and TV person, and two other support team members. We’re writing the strategy and tactics for a huge product launch. Most of them don’t know much about social media beyond that it exists, but they know their own specialities deeply. But they build on what each other has planned and they learn from what each other has to say.

Presentation is a one-way communication. We talk and they listen. We broadcast and call them to action — in a mainstream advertisement or in a meeting, the goal is the same.

A conversation is a two-way communication. Both parties talk and listen. No one is in control.

Have we stopped listening to the big brands? Is it time to start listening again? Should the conversation with big brands be going both ways?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, big brands, LinkedIn, Marketing /Sales / Social Media

Writing Project: 25 Words of Social Media Wisdom

July 28, 2009 by Liz


Share What You Know

The Living Web

We’ve done this before … Inspired each other with our thoughts — each expressed in 25 words.

1084963_extreme_keyboard
It starts with ideas
clicking keys, words in text,
audio, images, and video
connecting like minds.
Then we find
we’re connecting
online and offline communities.

Would you add 25 words of your own?

The 25 Words of Social Media Wisdom Project

Will you accept my invitation to put 25 words of Social Media advice or wisdom into a blog post? Here’s how you might go about it.

  1. Look for some social media thing you see too much or too little of.
  2. Write a sentence about it.
  3. Count the words you have written.
  4. Edit the sentence until you have 25 words exactly. Notice how your idea changes as you edit and how your feelings change with each rewrite.
  5. Add a picture if you can.
  6. Post your 25 words on your blog by July 31st.
  7. Link back to this post or leave a link to your post in the comments section. I don’t want to miss yours when I compile all of them.

It will be my challenge to a creative way to connect all of the ideas together. In a giant “25 words of Social Media Wisdom” blog post, featuring what you wrote.

Are you in? Surely you have 25 words to spare for this one.

You might remember that we’ve done this before …
25 Words of Work / Life Wisdom
25 Words that Connect Us

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation.

Filed Under: Community, Marketing /Sales / Social Media, SOB Business, Successful Blog Tagged With: bc, LinkedIn, social-media

How Will You Find Opportunities Today?

July 27, 2009 by Liz

Motivate Yourself to See Beyond the Situation?

We can be so task oriented that we miss the opportunity in the person that we’re meeting. Every person represents all of the people that person has ever met or might introduce us to.

That person might be an interviewer or a taxi driver or a server in a restaurant. When you say hello don’t just think about the person think about the opportunity.

If we make a connection with a person, even if that person has nothing that might align with our goals … he or she might represent a connection to someone or something who does.

People are the opportunities

How will you find opportunities today?

I dare you to claim a way in the comment box. 🙂

–ME “Liz” Strauss
Work with Liz on your productivity!!

Buy the eBook. and Register for SOBCon2010 NOW!!

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, LinkedIn, opportunity, Strategy/Analysis

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