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9 + 1 Things Every Reader Wants from a Writer

June 24, 2006 by Liz

Where to Start

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It can seem complicated to write for a readership that includes beginners to experts. I’ve done it for over two decades. It can seem like there’s too much to consider to meet them all at their own level.

My experience is that beginners and experts are not that different when they read. They might choose to read different things, but we all do. Beyond that difference of content, beginners, experts, and those of us in the middle — all readers — want the same things from a writer. [Read more…]

Filed Under: Audience, Blog Basics, Successful Blog, Writing Tagged With: bc, blog-promotion, brand-loyalty, brand-You-and-Me, business-promotion, curiosity, Customer Think, customer-relationships, personal_branding, personal-branding, promotion

9rules List Take 2

June 11, 2006 by Liz

Hello

This is me. I’m Liz. I’m the nice one.
I love 9rules Network. This Not a critique of the blogs there.
I never imagined in a million years it would be taken as such.
I’m sorry it was mistaken for that.
My apologies. I am truly sorry if that was not clear..
It saddens me to think someone would mistake this as something like that.
I’m so very sorry to all of you and so embarassed.

So I set the record straight.
I loved 9rules and everyone I met there when I was member and I still do.
Paul Scrivens has only been good to me. I consider him a friend.
This piece was simply meant as study in how quicky readers can sometimes make decisions
That was all.
As my dad use to say, “Only believe 1/2 of what you see, and none of what you hear.”

Sincerely,
Liz

PS. This was a post about the mathematics of a customer’s quick scan. 13,5% of 111 made a “I wanna look later list. Read the post again. There is no critical malice in it. It is an emotional observation of my own behavior.
_______________________________________________________________

Going Down the List Again

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A week ago the 9rules Network announced 111 new sites had been selected to join them. I had the interesting experience of going through the list of 111 domain names looking for the blogs of folks I knew. I learned a few things from that experience that I think are worth sharing.

UPDATE: It seems I need to update this. These are the response of a cursory look through a bunch of 111 blogs that I knew nothing about, except that within them there were a certain number I already knew well. I had a limited lime as I went through list to capture those that immediately grabbed my attention. This doesn’t mean those that didn’t have something wrong. I wasn’t judging a contest. I was supershopping as some customer on timed reconnaissance might do. There is no intended implication that the blogs I left behind have anything lacking. This is about 15 unnamed blogs I happend to pick up on my way through a list of 111 that were selected.

Think of these as observations from the field. Do what you will with them.

  • I don’t pay attention to domain names. I pay attention to titles. That meant I had to check every single one just to be sure I didn’t miss a great blog — a blog that has, for one reason or another, a domain name that is wildly different from its title. If you have a different name on your blog, make sure that folks know about it, before they have to go through search engines to find you.
  • Too much going on and nothing to look at. There were several sites that couldn’t hold my attention for longer than a second. They made it easy to click on.
  • I was in a hurry to get to the short list. Some bloggers actually said they weren’t good enough to be in 9rules. I decided to agree with them. When there are too many choices in a short time space, customers look for reasons to say no. At least I know that I do.
  • On a second look, only 6 of the 15 blogs I bookmarked still hold my attention. I collected what I thought were 15 winners. I went back to check them out tonight. I couldn’t remember what I saw in most of them. Most seemed unremarkable. Had they blown their wad to get in? Did they not stand up to a longer look?
  • This is not the time to think that folks won’t notice. One of the 15 still has the same post up — the post that says it was chosen to be in 9rules.

Only 6 out of 111. Granted I went through the list fast and furious, but . . . even 6 out of 15 is disappointing. . . . I’m going to keep watching all 15 of them. I’ll let you know whether things change.

PS — I still like the ones I knew were great going in.

–ME “Liz” Strauss

Related articles
9rules Picked Great Ones
See the entire Customer Think Series on the SUCCESSFUL SERIES PAGE

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, blog-promotion, brand-loyalty, brand-You-and-Me, business-promotion, curiosity, Customer Think, customer-relationships, personal_branding, personal-branding, promotion

Why? Because — How Much More Do You Need?

June 3, 2006 by Liz

At About Age 3

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“But Mom, I need one.”

“No.”

“Why?”

“Because.”

Around age 3 1/2, iit becomes, “Because I said so.”

That’s when we begin to learn the power of the word because. That one word becomes ingrained in our mind. That one word because — becomes a reason for anything. Our parents teach us that. [Read more…]

Filed Under: Business Life, Marketing /Sales / Social Media, Motivation, Productivity, Successful Blog Tagged With: bc, blog-promotion, brand-loyalty, brand-You-and-Me, business-promotion, curiosity, Customer Think, customer-relationships, personal_branding, personal-branding, promotion

Don’t Read Your PR, Read Your Marketing Copy

May 29, 2006 by Liz

Diverse Portfolio

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A high-power company in educational publishing, bought three smaller companies and put them together. They think they offer a diverse portfolio. I think they offer a menu of bacon, ice-cream, tofu, and cognac. They are quite equipped to make the district-wide, state-wide sale. But rare is the sales rep who has the time or experience to speak to the details and nuances of the four individual product lines that they offer.

The Emperor has clothes bought by the bean counters. The bean counters think in BIG NUMBERS. The PR says that’s wonderful. The enterprise doesn’t see the world becoming niches and moving online. [Read more…]

Filed Under: Business Life, Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog_promotion, brand_loyalty, Brand_YOU_and_ME, business_promotion, Customer Think, customer_relationships, customer_think, personal_branding, personal-branding, promotion

Customer Solve Your Own Problem

May 24, 2006 by Liz

That’s Customer Centered

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I still keep my personal blog at two click exchanges. I do that for lots of reasons. I feel a little sentimental. My little blog found it’s first friends in such places and I still like exploring them. I also like to watch how such things work. The business models interest me. I want to watch as they introduce new features. I want to see how each community reacts to them.

Brand You and Me

Over the last year, I got to be good friends with a tech at one click exchange. Rachel was like me, a nice one. They had a problem for a few weeks with a spell of trojans. It seems everyone tried to crawl onto my computer I caught four or five in three weeks. [Read more…]

Filed Under: Business Life, Customer Think, Personal Branding, Successful Blog Tagged With: bc, blog_promotion, brand_loyalty, Brand_YOU_and_ME, business_promotion, Customer Think, customer_relationships, customer_think, personal_branding, personal-branding, promotion

Feeling a Customer’s First Response

May 8, 2006 by Liz

An Opportunity

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A customer’s first response runs deep and lasts long. One way I keep myself close to customers is to monitor my first response to new information whenever I can — you know, that initial response that occurs without thinking. I’ve made habit of looking for such responses as I move through my life.

Information has no positive or negative value until I respond to it.

This morning I encountered information that you might use in the same way. Ready? [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog_promotion, Boing_Boing, brand_loyalty, Brand_YOU_and_ME, business_promotion, curiosity, cusomter_relationships, Customer Think, customer_think, personal_branding, personal-branding, promotion, Technorati

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