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7 Real Ways a Blog Raises Influence and Increases Expertise

March 29, 2010 by Liz

How to blog series

140 Ch Can’t Say It All Intelligently from the Heart

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Every day I greet the Internet with my coffee and a clear purpose and I find lots of opportunity — information, ideas, and input — offering itself. Never a question about finding that.

If I’m not focused my head is filled with thoughts and energy sparking and flaring in directions that look something like this …

1250456_energy-swirl

 

Unfortunately without focus so much can stay dispersed in that beautiful, but disintegrating way. I can end up responding to and considering bits of data like swatting gnats. Not much progress is made in a world of randomness.

Twitter, in particular, offers ideas I can encounter and pass along, but if I do that, most of what I think vanishes into past thoughts considered and soon forgot as unconnected bits.

If we want folks to know us we also need longer conversations in stronger venues. Telephones help. Personal conversations at meetings are great. If only we could stretch and scale our resources to share that way. So we write.

It’s why I keep my blog. In fact, that fact makes me passionate about why I write every day. But it’s not just the connections that keep me writing.

7 Real Ways a Blog Raises Influence and Increases Expertise

Writing is one way to share our thoughts with more folks more efficiently. Publishing makes the connection more natural and accessible. The words stay present and available through time for anyone who wants to access them. We get visibility and benefit others when we write, but we benefit ourselves as well. By recording our thoughts we make them more in so many ways.

  1. Writing gets us to clarify our thoughts. We have to find words to communicate ideas. We think the ideas through for ourselves. In that process we make them more concrete.
  2. Writing teaches how to see what we think. We have to find words to articulate what’s on our mind. We think the ideas through for ourselves. In that process we make our ideas more concrete, more transportable, and more memorable.
  3. Writing teaches us how words communicate meaning. Every time we write we choose the words we need to express a thought or idea. The more we practice the more we learn how to make choices that help people connect to what we mean.
  4. Writing helps us develop a voice that is natural and consistent, strong and confident. Even when we write for ourselves, we go back to read, listening to what we wrote. We question. We consider. We critique our choices.
  5. Writing teaches to manage our internal editor — to value our own thoughts and to be quiet until feedback is useful. Too often when we just think ideas we can shut them down before we’ve fully considered their possibilities. Trying to put them into words keeps us going to a longer process.
  6. Writing is an opportunity to share our expertise. Everything we write has an audience. Every time someone shares something that we write they add value to our ideas — when they change them and when they don’t.
  7. Writing makes us more thoughtful readers and responders. We bring the insights and appreciation of a writer to what we read. It gives us a venue to ask questions and solve problems with help from the world.

As efficient as Twitter is for conversation, it’s not enough for working out ideas. 140 characters can’t express a full-on deep thought. A soundbyte might get attention, but it doesn’t show depth of knowledge.

Writing is clear thinking made visible. — Bill Wheeler

 

I heard that quote a long time ago and I hold it close every day on the Internet. It keep as a reminder that writing raises my game.

We meet more people in print than we can ever possibly meet face to face. Many people will know our written voice as well as they know our names. Writing is a huge opportunity in a noisy world to teach what we know and to learn from the best of the people we meet.

What sort of thinking have you shared today?

Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!

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Filed Under: Blog Basics, Marketing /Sales / Social Media, Successful Blog, Writing Tagged With: bc, blogger influence, blogging, Blogs, business expertise, business-blogging, How-to-Blog, LinkedIn, Marketing /Sales / Social Media

Forget About Your Ship Coming In – Think about the Captain

March 28, 2010 by Liz

For @ChrisCree , @SheilaS , and @BeckyMcCray

cooltext443860173_ive-been-thinking

about how often we end up looking and caring in the wrong direction.

A friend is going for a job or a contract and does everything she can to be all that person wants. Then hears “I’m sorry, but you’re just not a great fit for this job.” She’s so involved in that one position that she’s crushed and any other option is a loss.

Another person so needs a sponsor to move his project forward. He puts together what is a most compelling argument. The potential partner, unfortunately, doesn’t have the resources to help. He sees time lost and his inability to convince someone.

Both are waiting for their ship to come in.

Every day I talk to someone who’s got a grand plan for how things will lay out or how things should be, will be, if only that ship comes in. Listening to them talk you can almost see that ship in the distance on the horizon. The hidden assumption is that the ship will come in and pick them up.

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That’s the problem, even if that is a ship in the distance, you don’t own it. Who knows where it’s going? Even if it comes in, where it goes is up to the captain.

What if we slightly shift our vision — stop looking at that one ship and starting thinking about a world full of captains?

Sometimes the harbor is filled with ships waiting to take on working staff and paying passengers. Sometimes is not. But one thing’s sure more than most. Some of people who run the ships have gotten to know each other.

It’s the person, not the job or the sponsorship, that my two friends should be tracking … care about the “captain,” not the ship. Lots of folks have reasons to want to ride along with them for some reason. You can’t negotiate your way on board if the right person doesn’t care about you.

If you want a chance at the real opportunity …

Get the “captain” to fall in love with your vision and to believe in its reality. Move the “captain” to feel like a hero and smart for helping you.

You see …

Even if the captain’s ship isn’t going where we’re going, that person still knows a whole network of other “captains.” If we communicate the value of what we’re doing, chances are most captains will start looking for a ship going in our direction.

Care about the captain and not the ship.

How can you shift your vision to the people who can get you where you’re going?

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Filed Under: Blog Comments, Business Life, Marketing /Sales / Social Media, Motivation, Successful Blog, Trends, Writing Tagged With: bc, LinkedIn, missed opportunities, Motivation/Inspiration, Strategy/Analysis

Thanks to Week 231 SOBs

March 27, 2010 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

market-iq

mom-generations

powered

rickwions-posterous

throbbing-manhood

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, Successful and Outstanding Blogs

Online Business: How Do You Make a Living from This?

March 26, 2010 by Guest Author

A Guest Post by Terez Howard

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Successful entrepreneurs asked that question. You’ve asked that question, and sometimes I’m still asking that question.

An epiphany: it all goes back to gardening.

Let me explain. My brown thumb has kept me from killing another cactus and from watching seedlings waste away. But this year, I decided to give gardening a chance. Since it’s early in the gardening season, I don’t know whether the fruits of my labor will produce anything edible or not. I’m proud to say, though, that my green beans are towering and my spinach is plentiful.

What do you care, right?

Well, I did research, asked my friends for advice and jumped in. That’s what we do. We research how we can make a living as our own boss. We join forums, follow blogs and ask the experts to give us direction.

What happens after that?

mcclurghensandchicks

DO SOMETHING. Don’t get stuck as a professional student, always reading and studying but never graduating and starting a career. This might sound like lunacy coming from a blogger, but stop reading so many blogs and responding on so many forums. Take some time to build your own business, and don’t let the possibility of failure to paralyze you. Some seeds will not germinate. It’s part of business.

I’m not going to give you an exhaustive list of how you can get started as a business owner. You can gorge yourself on a buffet of such information. All I want you to do is one thing that will lead you toward your goal. Of course, you have to know what your goal is first. Maybe you want to make an income selling an original fitness routine. Today, sign up with Twitter with the goal of giving your potential and future customers daily exercise tips. It’s not much in the way of marketing, but it’s something.

With my garden, I knew that I wanted to pay $1 for a package of seeds and get 20 times that amount in produce. The end result motivated me to get started. This goes back to your business goals. If you know what you want to gain, then you’ll be more likely to get moving. Write your goals down and keep them handy as a personal motivator. Post them in your workspace.

Oh, and the time is now. Time to get started on that garden!

Do you know your goal? What sort of garden is it?

—–

Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility. She regularly blogs at Freelance Writing Mamas . You’ll find her on Twitter @thewriteblogger

Thanks, Terez … you said it perfectly and with style.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

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Filed Under: Successful Blog, Writing Tagged With: bc, blogging, LinkedIn, Terez Howard

Cool Tool Review: Plancast

March 25, 2010 by Liz

Todd Hoskins Reviews Tools for Small Business

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I’m delighted to introduce a new feature. Todd Hoskins will be choosing and using tools and products that could belong in a small business toolkit. He’ll be checking out how useful they are to folks who would be their customers in a form that’s consistent and relevant.

Plancasting
A Review by Todd Hoskins

How do I break into an industry? Where should I go to meet the people who can help me broaden or deepen my network? What events are worth my time?

plancast

Plancast, a new free service from Worldly Developments, helps answer these questions.

There’s been a lot of attention paid lately to location-based services. Foursquare, Gowalla, and Twitter are effective at communicating where people are geographically and what they are doing. Plancast shows you the future – the places and events people are planning to attend.

The business value can be immediately grasped. Subscribing to the plans of investors, clients, or people within your industry or network, allows you to prioritize the events you want to attend. By sharing your own plans, you give people the chance to find you.

Signup is simple with Facebook Connect and Twitter integration. Your profile is imported, along with the option of Facebook friends and Twitter followers. Then, you enter event information – what, when, and where. There is no RSVP functionality – it’s a plan not a commitment. The option exists to share your plan through Facebook or Twitter, or you can export through the iCal format. You can subscribe to others’ plans, then view them on the Plancast site or within their new iPhone app.

Personally, it’s a great way to keep track of parties, festivals, or concerts friends are planning to attend. The effectiveness is entirely dependent upon adoption. Since Plancast is only a few months old at this point, there are a limited number of people casting their plans onto your laptop. But I predict this will change.

Worldly Developments has secured some new funding, so we expect some improvements hopefully including better tagging and categorization of events (an aggregated database would be ideal), grouping of subscribers, alerts, integration with event sites, and more mobile apps.

Summing Up – Is it worth it?

Enterprise Value: 1/5 – more events, dashboard would provide some value

Entrepreneur Value: 4/5 – user base of influential people already

Personal Value: 3/5 – with widespread adoption this functionality will become a must-have for social scheduling

Thanks, Todd! You can find Todd on Twitter @ToddHoskins

What about you? Have you used it? What do you think of Plancast?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Register Now!! for sobcon-vmc

Filed Under: Successful Blog, Tools Tagged With: bc, Cool Tools, LinkedIn, Todd Hoskins

Trust … We’re All Pretty Enough

March 24, 2010 by Liz

Do You Really Listen?

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Think about it.
All around us are folks who just want to belong.
They’re saying, singing, living the lyrics to a song by Kasey Chambers …

Am I Not Pretty Enough?

Am I not pretty enough
Is my heart too broken
Do I cry too much
Am I too outspoken
Don’t I make you laugh
Should I try it harder
Why do you see right through me

I live
I breathe
I let it rain on me
I sleep
I wake
I try hard not to break
I crave
I love
I’ve waited long enough
I try as hard as I can

chorus

I laugh
I feel
I make believe it’s real
I fall
I freeze
I pray down on my knees
I hope
I stand,
I take it like a man
I try as hard as I can

chorus

why do you see
why do you see
why do you see right through me

….

We’re all pretty enough.
And we all try as hard as we can.
I see you.
Let someone know that they are not invisible.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Register Now!! for sobcon-vmc

Filed Under: Motivation, Successful Blog Tagged With: bc, LinkedIn, trust

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