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Don’t Hijack My Attention

April 24, 2006 by Liz

WAYS TO LOSE READERS

Going Shopping

Customer Think Logo

I’m walking down the sidewalk on a sunny day. I have a little time to look in the shop windows. I look in one and see something interesting. I go in, only to realize that the shop is not what I thought.

I immediately turn to leave by the same door I entered. Hah! Here’s the catch. The door is latched. It only opens in. I’m literally stuck in this shop.

I bet you’ve had this happen to you — not in a brick and mortar store — on the Internet. [Read more…]

Filed Under: Business Life, Customer Think, Successful Blog, Tech/Stats Tagged With: bc, blog_promotion, Customer Think, customer_think, hijacking_attention

Blogging Hypothetical Question 10

April 23, 2006 by Liz

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week, I offer this Blogging Hypothetical Question.

We’ve been talking a bit about favors lately. That’s what this question is about. Here you go. . . .

You’re outgoing and helpful to everyone. You do favors all of the time. You understand that relationships make the world go around, and you want to be part of the world. You’re fairly free with your link love, and you let people know about someone who’s done a great job by posting about it.

In fact you’re so nice, you make me look like a piker. 🙂

You come up with a really good idea and ask a friend–someone on your blogroll, someone you did a favor for just last week–to mention what you’re doing in her next post. She tells you to eat her dust. No way.

What do you do?

–ME “Liz” Strauss

Related article
Bloggy Life Question 9
Sunday Night Bloggy Question 8
Bloggy Book Title Discussion 7

Filed Under: Bloggy Questions, Business Life, SOB Business, Successful Blog Tagged With: bc, blogging_hypothetical_question, blogging_life, bloggy_life_question, discussion

Job [and Client] Hunting ala Liz

April 23, 2006 by Liz

Gosh You Look Great

Personal Branding logo

You have your act totally together. You know how to answer every question. You can explain how to capitalize on your strengths and how you make your weaknesses irrelevant. You can explain your biggest challenge and how you handled it with finesse and outstanding interpersonal skills. Your resume is a personal branding brochure and an inviting picture of who you are. You can see yourself as a leader and explain what your best traits are in simple, clear sound bytes. Your personal branding BIG IDEA shines through your eyes, your words, and everything you do. You are cool.

That doesn’t change the fact that job [and client] hunting is stressful. Even if you didn’t put your pants on backwards. [Read more…]

Filed Under: Business Life, Marketing /Sales / Social Media, Personal Branding, SS - Brand YOU, Strategy/Analysis, Successful Blog Tagged With: bc, client_meetings, client_prospecting, Google, Interviews, job_hunting, job_hunting_myths, negotiations, personal_branding, personal-branding, resumes, Whos_Whoo_at_Yahoo

If He’s a Pulitzer Winner, Call Me a Citizen Journalist

April 22, 2006 by Liz

Busted

In every Greek Tragedy, the protagonist has a tragic flaw that causes his downfall. I don’t see a protagonist here. I see someone who never outgrew schoolyard.

Last night the LA Times suspended a Pulitzer Prize winner’s blog for something he did that any 7-year-child knows isn’t right.

His name is Michael Hiltzik, and he lied by pretending to be someone else.

He’s a journalist, and he lied in print. He wrote comments under pseudonyms–nice ones on his own blog and not so nice ones on blogs that had content that disagreed with the content on his. [Read more…]

Filed Under: Business Life, Strategy/Analysis, Successful Blog, Trends Tagged With: bc, citizen_journalist, editor_and_publisher, Jared_Paul_Stern, Jeff_Jarvis, LA_Times, Mainstream_media, Michael_Hiltzik, New_York_Post, Pulitzer_Prize, Roger_L._Simon, Tom_Glocer, trevor_butterworth

Blogging Improves Job Prospects

April 21, 2006 by Liz

The Boston Globe Says So

On Apri 16, boston.com, the blog of the Boston Globe, ran a story called Blogs ‘essential to a good career’. It’s a paid subscription to the old paper’s archives so I’m going to summarize the argument — use it when you need to explain blogging as more than an online diary.

The main points of the blog post are that

  • blogging gets folks visibility
  • blogs update more often and so rank higher in search engines when employers Google candidates, which employers are doing
  • blogging forms connection with other bloggers much like networking
  • blogging shows a blogger starting conversations and interacting with others, which are positive traits that employers look for
  • blogging is the consummate home page, resume, and interview put together
  • blogging is an education–in order to blog on any subject daily a blogger gets to know it well
  • blogging opens up opportunities–blogging IS walking the walk–a blogger can pretend to know and so opportunities start to show up.
  • blogging offers a chance to add content to the Internet rather than always taking it away.

But then, if you’re a blogger, you already knew that. In fact, you probably don’t need this list at all.

Here is the link to PAY FOR What’s Obvious.

Just kidding, Boston Globe. I’m the nice one. Really I am. I was also careful to have the article in the other room while I wrote this summary down.

[Hat tip to Kaps for helping me source link the article]
–ME “Liz” Strauss

Related articles:

Your Resume-The Brand YOU Brochure
Writing–Ugh! 10 Reasons to Get Jazzed about Writing
Brand YOU–You Are What They See
Who’s a Citizen Journalist?

Filed Under: Business Life, Content, Strategy/Analysis, Successful Blog Tagged With: bc, benefits_of_blogging, blogging, blogging_and_opportunities, Boston_Globe, boston.com, personal_branding

A Page for New Bloggers

April 20, 2006 by Liz

New Addition

Customer Think Logo

There’s a new addition to the Successful Blog family.

No, it’s not a little baby blog . . . it’s a new page in the sidebar called New Blogger page. I’ve cleverly named it that because it’s intended for those who are new to blogging. Tricky, don’t you think?

The new page has a short description of Successful Blog and links to the key posts and series bloggers getting started would want to access first.

The rest of you can feel safe. I didn’t name names about who misbehaves. I figured new bloggers will find that part out soon enough. . . . Possibly in the comments to this very post. 🙂

If you don’t know whether you’re a new blogger, please email me at lizsun2@gmail.com. I’ll do my best to help you figure it out.

–ME “Liz” Strauss

Related articles
What Makes a Great SOB?!
Blog Promotion: May I Introduce You?

Filed Under: Business Life, Community, Successful Blog Tagged With: bc, Community, New_Blogger_Page, new_bloggers, survival_kit

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