Successful Blog

How Trust Raises the Bar

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What Is Trust?

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What is trust?

Trust is a very big word. I talk a lot about being authentic online because we can’t see the person on the other side of the screen. Truth is we can’t see what other folks are thinking even when they’re standing right before us. I’ve spent a lot of time thinking about trust, writing about it.

Three years ago, when I was sick and couldn’t do everything for myself, I had to trust that the people who offered really wanted to help. It was trust that they would hold me in the same place with the same affection had I not asked. I had to trust that their help wouldn’t lead them to think less of me.

I choose with care, asked with care, and cared about the people I chose.

The help I received showed itself in ways I will never forget. I had forgotten that trust is a powerful relationship builder. Those old and new friends not only showed up, but came as if my request for a hand was a gift to them.

And because I choose to trust with care in my life. I could trust without fear.

How Trust Raises the Bar

Trust in business works the same. When we worry about who will speak for us, it’s a moment of trust. Whether it’s at a conference booth, in an email, or on a social networking site, we just need people we trust. Employees, vendors, partners, customers — the question isn’t about controlling their words. It’s about choosing people who share our values, because shared values build trust. Choose people you trust to build your business.

If we choose the people we hire with care, assign them to work they care about, and care about them and the work they do, we find out that the trust goes both ways. We don’t have to fear how they’ll respond when the going gets tough. When we take time to answer questions, listen, engage, build relationships by aligning our values and goals, trust occurs in both directions. Build trust relationships and your policy documents won’t have to weigh tons, because …

Trust raises the bar for all of us.

How do you recognize people you trust?

Be irresistible.
–ME “Liz” Strauss

What’s the WHY of Your Business?

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Influence and Attraction

Purpose, Mission, and Vision

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Whether we’re working with a new businesses, a project, or a team that needs rebuilding, it’s typical to start with purpose, mission, and vision.

You have to choose your future before you can make it happen.

Though we might not fully agree on the exact definition of those terms, a true strategy will investigate, establish, and articulate these foundational ideas of mission, vision, and purpose before …

  • before auditing market share and position;
  • before studying current trends, cycles, and conditions;
  • before making product or customer service decisions,
  • before choosing a core community;
  • before considering processes and systems.

This list represents the “who” “how” and “what” of a business.

What’s the WHY of Your Business?

Making any key decisions without agreeing on mission, vision, and purpose is dangerous. It’s an invitation to hidden assumptions, shallow thinking, and miscommunication. Without clarity, everyone who might help you, your team, or your business — employees, vendors, partners, customers, friends — will construct their own definition of your mission, vision, and purpose.

Next time you want to influence people to support your idea, project, or business venture, next time you want to attract people to participate with you, answer these four basic question sets:

  1. Who are we? / What do we value?
  2. Where are we going / what are we building?
  3. How will we get there / how will we build it?
  4. Why is this quest important? / Why are we uniquely suited to meet this call better than any other?

These foundational questions require priority attention because they build they WHY of your business.
They underpin your best true, compelling story — the calling and commitment — that fuels your business and the people who want to help it grow. Yet, the last of these, the “WHY” fuels is of what moves us and the people we serve to action.

The WHY of your business is the bedrock of influence and attraction.
The WHY attracts people who share your values and believe in what you’re building.
The WHY calls the ideal employees, customers, vendors and partners to pitch in to help you build it.
The WHY is irresistible reason to join you in making something you can’t build alone.

What’s the WHY of Your business?

Be irresistible.
–ME “Liz” Strauss

The Ultimate Pre-Conference Checklist

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Rosemary O’Neill

SOBCon NW Here I Come!

As you read this, I should be happily rubbing elbows with Liz, Terry, and tons of other smart enthusiastic entrepreneurs and small business owners at SOBCon NW in Portland.

The trip inspired me to share my personal pre-conference to do list.

I hope it helps make your next conference experience more productive!

  • Try to connect with other attendees in advance (Twitter is my weapon of choice).
  • Start following the conference hashtag (if you’re really hardcore, make a Hootsuite column for the conference stream).
  • Charge all devices and pack chargers, cords, Mophie juicepack, and a power strip.
  • Download a movie or two to the iPad.
  • Re-look at and update all social profiles, since they’ll hopefully be getting looked at a lot. You want to make a good first impression.
  • Back up your laptop and phone, in case either gets misplaced or stolen. You should already have your important stuff stored in the “cloud” on DropBox or elsewhere.
  • Try to arrange specific meetups in advance (sometimes in the heat of the action you can lose out on meeting specific people).
  • Consider whether you want to capture some content for your blog (be ready to shoot impromptu interview videos or live-blog a session).
  • Include flat shoes that can be tossed in a briefcase (I saw you do that, Gini Dietrich!).
  • Always bring a couple of powerbars (good if you get stuck in an airplane, or if the conference food is bad, or if you skip lunch to meet with someone).
  • If there’s an attendee list (check the event site, or Lanyrd.com) scan for new people you can meet.
  • Decide what your ‘ask’ is, in case anyone says, ‘so what can I help you with?’ (I learned this one painfully ).
  • Brush up your two-sentence pitch for when someone says, ‘what do you do?’
  • Scan the session information and think in advance of what smart questions you might ask if the speaker does Q&A at the end.

Note that this is the ‘attendee’ version of the list. Mitch Joel posted the definitive ‘speaker’ version of this list a few months ago.

What do you do to make the most of your conference attendance?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Thank you, Rosemary!

You’re irresistible!

ME “Liz” Strauss

Internet Marketing for Small Businesses – What You Must Keep Track of?

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Keeping track of your performance is imperative in all types of marketing, because that is what allows you to see the ROI (return on investment), and to figure out exactly what is working for your business and what’s not. Same goes for marketing your business in the cyber world, if you are not keeping track of your progress, you will keep wasting your time, money and resources on strategies which are practically of no use to your business. Tracking, monitoring, and evaluating your marketing regime is the only thing that can keep you on track.

Keeping an Eye

There are different levels and criterion for tracking, but following are the most basic metrics that must be tracked in all types of Internet Marketing campaigns.

Back Links:

In the olden days of Search Engine Optimization, we use to deal with back links in bulk i.e. the more links you had, the better. Keeping track of these links was limited to having a look at the number of links your website has. A list of free directories was considered to be an asset; people paid hundreds of dollars to get a link from some of those high page rank web directories.

Fast forward to the present days, and you can see that things have drastically changed. Good news is, you don’t need to build links in bulk, bad news is, you still need to build links more than before, however you need to be extra vigilant and make sure you are not over optimizing. The links need to be relevant, coming from trustworthy websites, and they should be growing in numbers that looks natural, or else you will get a penalty instead of going up the ranks. Tracking your back links or link prospects will let you steer clear of the practices that might result in a Google Penalty, and do more harm than good.

Rankings:

It’s quite difficult to know your exact rankings, in fact there’s no universal ranking anymore, owing to highly personalized search results. Your ranking for a given keyword can vary from one location to another (in fact from one PC to another). However, you still need to keep track of your rankings to have an idea if your SEO efforts are paying off or not. It will also allow you to experiment with different SEO and link building methods to gauge the ROI.

Unique Visitors & Bounce Rate:

Everything you do, in the name of Search Engine Optimization, is meant for attracting unique visitors and eventually some sales for your website, so it’s a given that you must to keep track of your bounce rate and the number of unique visitors to see if you are on the right track. Having a high bounce rate means that you were so close (yet so far) of making a sale, while knowing everything about your visitors will let you determine the possible reasons for a high bounce rate. Not keeping a track of these statistics is like shooting in the dark.

Social Media:

Keeping track of your presence at social media is important; because social media is the next big thing after search engine (some might say it’s bigger than that). Social media works differently for different types of websites and businesses, so you cannot rely on stats or tips posted by other webmasters or bloggers. For success at social media, you need to be more creative than systematic, you need to experiment a lot while trying new ways to go viral on some of those social media websites. Without having any kind of tracking (e.g. the referrals from social networks), you will never know if your efforts are paying off.

Author’s Bio:
Arba Hana is an Internet Marketing expert and contributing writer for Digital Third Coast Internet Marketing, Inc.

10 Reasons Your Blog Could Be Bleeding Readers

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how to blog

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Tara Hornor

Is Your Blog Bleeding Readers?

If you run a blog, then you probably struggle with the age-old issue of bleeding readers. It’s tough to keep folks coming back for more! But there are things you can do to make sure that your readers stay tuned to your blog.

At the end of the day, your blog should be about producing quality content that is relevant to your readers. If you’re giving them what they want, they’ll come back. But sometimes other elements of your blog can be causing frustration as well.

10 Reasons Your Blog Could Be Bleeding Readers

If your content is strong and you are still losing readers, you may want to analyze some of the following aspects of your blog site.

Awkward Layout

Your blog is your virtual home. So, like you would with your real home, make sure that it is warm and presentable for visitors. In other words, your layout should be both aesthetically pleasing and organized. If it looks as though you threw your blog layout together within two minutes (as in, it looks sloppy and haphazard), then your followers won’t want to look at it long.

Do you have too many ads? Are there too many things going on? Is it difficult to find your navigation menus? Consider simplifying your layout so readers focus on the content.

Overkill

While it is important to remain consistent with your blogging, avoid posting more than 5 or 6 times a week. No more than one post on a day, either. Posting more than this can make your followers feel as though you’re blasting them with too much content. Of course, this is very dependent upon the type of blog you’re running. News blogs, of course, will far surpass these limitations. The point here is to remember that too much content can be frustrating. If readers are following your blog and getting updates, you may be flat out annoying them with too many.

Unreadable

Choose fonts that are clear. Don’t make your readers work too hard to read what you’ve written. Additionally, don’t put your font in a color that is difficult to see. Legibility is a key factor in a pleasant reading experience.

Consider balancing white space as well. If your paragraphs are too long, you can cause readers to lose interest. This goes for content that is too wide as well. Therefore, balance your white space (the blank space in between text and graphics) by creating more readable width.

Offensive

If your posts are, on average, overly slanderous and offensive, then you will more than likely see a higher rate of no-returns. It is okay to be opinionated, but there is a way to word your opinions in a respectful manner.

We all like a strong voice that makes us think, smile, laugh, or generally incites an emotional response. But too much negativity just frustrates. So if you have a strong voice and find yourself losing readership, consider toning it down a bit.

Ignorance is Not Bliss

If you are an opinionated writer, make sure you know what you’re writing about. As a silly example, imagine you are ultra-anti-Twilight series. You write all kinds of posts bashing on various aspects of the movies and books. However, if you have not read the books or seen the movies, then you are an uninformed reader and will be viewed as such. While others may agree with your general view, your lack of expertise will eventually result in lost readers.

Length

Keep a balance in the length of your blogs. If they are all over 1,000 words, then you have a problem. You will overwhelm your followers. Occasional long blogs are okay, but make sure to separate them into paragraphs.

Various studies show various results. But generally speaking, posts over 1,000 words will take too long for readers to get through. Look at your metrics and see if you can find a trend in longer vs. shorter posts and adjust accordingly.

No images

People want to read blogs for entertainment, so entertain them. It is not necessary to post an image on every post, but an occasional shot of your post’s subject is appropriate and will add interest to your post. Images also help with search engine optimization, especially if you title your images with the main keyword of your article title.

Grammarly Misuse

See what I did there? Raise your hand if you cringed a little bit. So will your readers. If you are a person who struggles with grammar and spelling, then write your blog drafts in Microsoft Word or other word processing systems that will check grammar and spelling for you. Sites with poor writing and grammar are likely to be unfollowed.

Too touchy feely

We do not need to hear the nitty-gritty details of your life. A blog is not your diary, and it should not be treated as such. Of course, there are exceptions, but balance personal drama with valuable content. A good story requires some personal backstory so we can all relate to it. But keep the personal stuff focused on the point you’re trying to drive home.

Unemotional

Yes, this feels antithetical to the previous reason, but it is not. There should be a balance between personalizing your posts and gushing your deep, dark secrets. If readers wanted to read straight-up dry information, they would read the newspaper. So don’t write like a robot; give your blog a flavor of your personality and life.

Eliminate these 10 frustrations and your quality content will have even more power to keep readers coming back to your blog.

How do you keep your blog from bleeding readers?

Author’s Bio:
Tara Hornor writes about marketing, advertising, branding, web and graphic design, and desktop publishing for PrintPlace.com a company that offers online printing for print marketing media. Find her on Twitter as @TaraHornor .

A Peek Behind the Scenes at Dreamforce 2012

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Dreamforce

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If you had a doubt that customer relationships are the heart of the new social business economy, the biggest Dreamforce event ever — 70,000 attendees — might persuade of the influence of relationships on business.

This year’s Dreamforce event is the biggest ever with 70,000 registered attendees, 750 breakout sessions and keynote speeches from General Colin Powell, Sir Richard Branson and others. The event started September 18th and continued through the week until September 21st. CRMSoftware.TV recently published a video preview of the event, which features industry insiders Brent Leary and Denis Pombriant. In this second edition of #CRMShopTalk, Brent and Denis share predictions about the event, including:

Salesforce approach towards the small- and medium-sized business (SMB) market;
News about the company’s new Marketing Cloud;
And, a new service that’s like Dropbox.

To find out more about how these predictions came true, see these three articles from around the web. …
Salesforce SMB plans: Small Business Plans from Dreamforce
The new Marketing Cloud: Salesforce Launches Social Marketing Cloud.
The new file sharing service, similar to Dropbox, Chatterbox

And of course, go visit CRMSoftware.TV

Be irresistible.
–ME “Liz” Strauss