Critical Skill 1: Strategic Deep Thinking

March 23, 2006 by Liz

No More Faster, Faster

We live in fast food culture, where now and yesterday seem to be the timing of every answer. “Faster, Faster,” was great when I was at the carnival as a child, but I’m not sure it’s the best answer for making decisions about my business or my future. I’m all for doing strategic deep thinking about important decisions, but our environment doesn’t do much to support or even to teach how to think deeply or strategically.

We sort everything into top ten lists. We find out the what of things and sometimes the how, but hardly ever the why. We ask for things done, but not necessarily done right. We stop looking as soon as we find the first answer. These are not the traits of a deep, strategic thinkers.

Thinking Deeper

Thinking deeply and strategically isn’t popular, but it is valuable. The folks who can do it are prized and sought after. They are also incredibly secure. How do they get to the thoughts that are past the surface? Here are some of the things that strategic thinkers do. These are all things anyone can do.

Go past the first answer. When you’re faced with a problem, once you find answer 1, keep looking for answers 2, 3, and 4.
Get a friend to find the holes in your thinking. Pick someone who wasn’t involved in finding the solution. Anyone involved in the thinking can’t see the flaws in it.
Set your thinking on the back burner and revisit it in an hour or so. This is the same concept as letting yourself sleep on it. Research has proved that it works. Tell yourself that you’re going to put the idea in your subconscious to work on it. I always touch the back of my head when I do this. When I return to the problem later, I find new information to work with.
Try on your thinking as you try on your clothes. Remember, we’re outside of the box here. This might sound silly at first, but it works. Take an inventory of how the idea feels in your gut, in your fingers, and in your toes. If something doesn’t feel right, explore what that is. You’d be surprised how much knowledge you carry in the cells outside of your brain.
Discount the obvious, and look for the invisible. Ask yourself outright, “What am I missing here?” When you find it, adjust your old solution to cover the new information too.
If someone disagrees with your solution, include his or her thinking as part of the problem. This IS one case where two ideas can work to become more than the whole. Keep your own goal, but add the new ones to the mix. You’ll find the new solution stronger than the one you originally reached.

These are just a few ways to take your thinking deeper than what I call the “skin of the pudding.” I like to think deeply, because I like to know that my answer will stand when I have to defend it.

It might not be faster, faster, but it’s worth it to know that the answer will last and last.

What parts of your brand could use some strategic, deep thinking?

–ME “Liz” Strauss

Eye-Deas 4: Photo Ideas Bank

March 23, 2006 by Liz

Get the Picture?

Photos can often trigger an idea in a way that words cannot. That’s because photos access the right brain, where words don’t usually hang out. The fun part of using photos to get ideas is that often you’ll see in a photo different things depending on what you’re looking to write about. Here are some photos you that might get you started thinking.

Team Meeting

Open Microphone Night

Gold World

Waiting Room

Fall Colors through Window Hand Stamp

Mainboard

Computer Room

Coffee Sunflower on Beach

All of these photos are from the stock xchng and are restriction free.

Catch the Ideas While You Can

As you look, grab a pencil and write down any ideas that come to mind. You might not need an idea right now, but you’ll have those ideas for later when you need one.

I see articles here on the price of coffee, the need to clean up our waterways, the cost of meetings to business, healthcare, the future of the Internet, the global economy, and so many more. . . .

What do you see?

I’m sure by now you have the idea about getting ideas from images. It’s all a matter of remembering that when you look, you should also be seeing.

–ME “Liz” Strauss

Eye-Deas 3-Photo Content Checklist

March 22, 2006 by Liz

Seeing your Work

Images–photos and artwork–can be used in two ways: as illustration–to extend or explain the content–or as decoration–to bring readers in and add interest to the page. Either way, choice of images reflects your personality, your thoughts, your brand, and your business.

Decorative Images Versus Illustration

If you’re using images solely for decoration, you can wander outside the box fairly far and folks usually will call what you do “art.” Even if your readers don’t like your choices, they will most often glance over and then continue reading, unless your choice is something that makes readers uncomfortable–say, a giant eyeball that seems to be watching them. It’s possible that a choice such as that will make them stop reading and move on.

Images used as illustration might show how to do something or how something looks. Readers rely on illustrative visuals to get more meaning from the words. Visuals can bring an idea home, by making it clearer or stop the reader cold by being a distraction. Placement is important here. The image should be close to the words that talk about it, so that readers don’t have to work to make the connection. A caption helps readers in the same way.

Photo Content Checklist

Content is king and images have content too. It’s not hard to underscore the impact images can have on your writing. They can kick up a notch and be the added value that brings readers back to you. Here are some rules about what you might consider when choosing an image to support your words.

When showing people, look for a diversity that reflects the culture around you. People are used to a certain level of diversity. Straying too far from what folks are used to can lead them to subconsciously discount your message as biased, or to see it as less than authentic.
Stereotypes just aren’t cool. It’s true that Mom often cooks dinner, but lots of Dads do it too. This is not being politically correct. It is choosing to show the exception, rather than always showing the rule. The folks who are the exception will thank you.
Keep in mind your readers are not you. They’ve had different experiences; might use different currency;, could be in a different season of the year. Making room for the differences without making a big deal of them can show you are inclusive–rather stuck in your own world view. Opening your view helps them feel comfortable. People everywhere like to see positive images of people who do what they do–who wouldn’t?
Watch for other unconscious bias in your choices. As humans we are drawn to the things we like and away from those things that we don’t. This could be happening in the images you choose. For example, a gardener may too often choose gardening photos. Go back through your blog and check the photos you’ve used. Is there a particular bias–beyond that required by the content you write about–that shows in images you use?
Look for “photo no-nos”–unbecoming details within photos that could be distractions, particularly if you are using photos taken by an amateur. Some examples might include hands with dirty fingernails, any animal’s posterior right in the camera, animal sex organs, action in the background that is unwanted or distracting. Read the words in every photo. Sometimes they say something rude.
Take care when cropping. It’s easy to crop out the interest. Any object by itself is rarely of interest. When cropping, try to put the main idea forward and just a hair off-center. A well-composed photo takes the eye from the upper-right corner area in a c-shaped counterclockwise spiral into the center.
Size the photo to fit the piece that you’re writing. Use the “Goldilocks Rule”–not too large, not too small, but just right. Look at your favorite websites, blogs, and print materials to get a sense of what works for you. Keep in mind if you have a huge splotch of color or a photo in your blog header, you already have a large image on the page.

Keep those in mind when using photos to illustrate and decorate your writing. Readers might not be able to explain what has changed, but they’ll notice it just the same. You’ll probably hear more comments about how wonderful your writing is.

See what I mean?

Photos are the fastest ways you change the look and feel of your blog. You can change your blog daily and signal your readers what’s in store right now. With great photos, you add depth to your readers’ understanding that your brand stands for quality in every way.

I’m sure you check photos for other “photo no-nos.” What are they?

–ME “Liz” Strauss

Eye-Deas 2: Test Ideas with Photo Searches

March 21, 2006 by Liz

You Know It’s a Winner When . . .

Sometimes when I’m using a photo site to find ideas, I’ll just randomly put words into the photo search box–much the same as I randomly Google topics–to see what comes up. One picture might cue another word in my mind, which leads to trigger another search. I might pull a photo or two from each set of search results. Those I chose go into my Photo Ideas Directory.

Occasionally I’ll land on a real winner. As with text entries, you know an idea that’s a winner when there’s a wealth of photos under the keyword you searched for. I might look through all of the photos and use them to help me form an idea from them. Then start my factual research after I’ve done that. That’s what you call reverse engineering of the thinking kind.

I digress———>

Ever notice how every one seems to be writing about the same thing? Doesn’t it seem like they might be looking for something new? Listen carefully to what I’m about to say, “WRONG.” For years in publishing we would offer ideas beyond what was already available and mix them together in a list with the old classic topics. Inevitably the top winners were the topics there seemed to be too much information for anyone to consume. But that was what readers wanted. Our job is to serve the readers, and what the readers want is more about the key topics that interest them.

<---------digression over That means to hedge my bets I want to know where the readers already are.

Using Photo Availability to Test an Idea

I use photo search to get ideas,. I also use them to test whether an idea is worth pursuing. You can also use photos to test whether your concept is one people are aware of and interested in.

Here’s an example of how I did that, I knew I was going to do this series on Thinking Outside of the Box. Still it came with it’s questions. What would I use for a logo that communicates in an image what I was trying to say? Was the phrase still in vogue or had I fallen woefully behind the times?

I found what I needed to know with a photo search at one site, using the WebPlaces.com ClipartSearcher. That search did the work of a mini-focus group on my two questions.

In a mere .22 seconds, I found 18,700 images illustrating the idea of thinking outside the box. This is only the first page. The concept was obviously still on people’s minds, if so many people are making images to portray that idea.

As you can see from the logo, I didn’t use any of the photos I found. Still I moved forward with confidence that I was on the right track. When you think outside of the box it’s crucial that you touch the ground every now and then to be sure that your readers won’t find your ideas are too high in the clouds. People don’t like to strain their necks to see and understand what we’re talking about.

I See Photos in Your Future

Photos are a great connecting factor. Even if a reader doesn’t quite get what you mean, a photo can seal the difference and carry your message home.

Your eyes can lead you to ideas in photos, art, and objects in the environment. They can inspire what you write and sometimes they can illustrate it after it has been written. Doing a photo search can help you check the validity of the idea and serve as a grounding point, to let you know that what you write is something your readers are still interested in. Choose your images to fit the broad category that folks still want more of.

Then look inside the individual photo for an unanswered question.. Let the questions lead you to a story. Photos are just waiting for you to tell the world a story. If you look past what’s literally in the photo, you’ll find a story that is all your own–a unique idea on something that folks still want more of. That’s why there is always room, no matter how many articles people have written, your question, your version isn’t there yet.

Let the photos inspire you to find what’s missing–waiting for you to write it.

–ME “Liz” Strauss

Eye-Deas 1: Have You Started Seeing Things?

March 20, 2006 by Liz

Worth 1000 Words

I look at it this way. They say a picture is worth a 1000 words. A good post can be as short as 400. One picture could help A LOT.
–ME Strauss

I like to have illustration with what I write. Pictures add reader support and interest. I’ve said that before, but I don’t think I’ve mentioned that I often use visuals as a way of reverse engineering. Photos, clip art, line art, fine art, and objects in the real world are all great sources for ideas. Of them all, rights-free photos and clipart work double time. You can use them to get ideas; then use them to illustrate the idea after it’s written. For this conversation I’m going to use the words photo and image to suggest any form of visual or illustration you might use.

The reason images make great idea starters is that they access the right brain–the place where words don’t usually hang out. Images get you thinking in a new way about things–connecting thoughts that don’t usually get connected, triggering memories. Images involve your eyes in the process of bringing in information. You don’t have the problems of words tripping over each other or of your left brain trying to edit your thoughts when all you want to do is get to an idea.

Folders, Envelopes, & Boxes of Ideas

Ever sit at someone’s house when the scrapbooks come out when you hardly know a person in the pictures? Isn’t it strange how if you’re friends with the person who owns the album, the pictures can get you involved in telling stories anyway?

I collect images. I use them for fodder–stuff to look at when I need ideas. They’re in several beat-up old folders, a couple of 9×12 envelopes, and a box or two. Some are at my friend, Peg’s house. I also have about 23 photo and art sites bookmarked on my computer–that doesn’t count the museums and art galleries which might be 20 or so more. I don’t put much effort into the collection, and I get a wealth of ideas from having it. The images come from a variety of places.

Photos and greeting cards from daily life. I keep cool old photos and greeting cards with weird cartoons on them. The gating factor for keeping them is Will I want to tell a story about this? Could this prompt a story in anyway? When I add one, I always look for one I no longer need.
If, for some strange reason, I find myself at a flea market where they’re selling old photos or calendars, I might look through the really old ones to find something that triggers an idea or two.
When I’m driving I notice things that would make a good picture–that guy who was walking a Dalmatian in front of the brownstones on Roscoe St, looked like Fagin from Oliver Twist. I write down a mini-description of what I saw when I stop.
Sometimes, I take a shot with my camera phone, but I only do that for really weird things, not usually people.
I look at the pictures in magazines and catalogues for ideas to write about. At last, I’ve found a use for my time when sitting in waiting rooms with all of those boring magazines.

I read billboards and check out window displays too. Even the ads on buses have pictures that might trigger an idea about a subject that I write about. Those notes and pictures go into the folders, envelopes, and boxes.

I only do this kind of idea hunting when I’m alone. I don’t want to turn into one of those people who lives their blog the way some folks live their jobs. . . . But then I’m alone a lot.

Setting Up A Photo Idea Directory

I’ll often go to my favorite rights-free photos sites when I have down time to browse for photos that capture my imagination. It’s a great way to get the words out of my head and relax at the same time. I save photos I find into a Photo Idea Directory.

These points will help you to set-up a directory. This will start you out organized and give you a process that handles photos properly and saves you time when you look for ideas and find a photo you want to use.

Open a parent folder to be the Photo Idea Directory.
Organize that folder with subfolders by source–in case you need to download or access an item again for another reason. Don’t try topics at this level. Topics are like tags, just too nebulous to keep track of. Name the photos by topic/content not the folder.
Always check rights restrictions before you download a photo.
Download as close to the size you will use–or slightly larger–to save space.
If the photographer has been named, write a quick e-mail such as this:
I’m using your work (name of item here) on my blog for (purpose here). Thank you for your generosity and for your beautiful image. If you’d like to see it, you’ll find it at (permalink here).
Give the email a subject line of I’m using your (name of image).
Save the email into a drafts folder until you use the photo. When you want to use the image, the email is ready; hit send.
Keep your eye out for photos on subjects you write about to add to the file.
Visit the Directory when you need inspiration. You might be surprised how it works. The thumbnail makes it easy to see what you’ve got to choose from.

Often when I’m away from home, waiting for something, I’ll mentally go through my photo file and one or two photos will come to mind for me to play with. Some of my best writing ideas have started that way. I think of the images in that file and connect one to some topic that I’ve been wanting to talk about. It’s as if the photos are waiting for me to tell their stories–I just have to figure out what those stories are.

Get the Picture?

Using your eyes to find ideas can get your right brain working for you. As you do what you do, you can be collecting images that hang out in a box or on your computer waiting for you to decide what their story is.

Try a little reverse engineering the next time you need an idea. Pick up a magazine, visit an online gallery, or browse your favorite photo site. Let your imagination do the rest for you. Suddenly you’ll find that you’re not stuck using the same images over and over again. What’s cool about photos is that they change in small ways to match what you’re looking to find in them.

Images will not only get you started, but also help you dress up and promote your final written work. Build a great image for your brand and your business by putting images to behind your ideas from the start. Get the picture?

How might reverse engineering with images add appeal and depth to your writing?

–ME “Liz” Strauss

The 10 Skills Most Critical to Your Future

March 16, 2006 by Liz

Thinking in the 21st Century

Thinking cannot be separated from who we are. In the 21st century, the age of intellectual property, the way we think is crucial to having a place in society. What we think and how well we express those thoughts will determine where we fit and how well we live. Thoughts, ideas, processes, intangibles–all have value in a world of constant change where knowledge is an adjective, a noun, and an asset–in the form of intellectual property–on balance sheets.

In the largest sense, American society is breaking into two classes:

The first class are people who know how to think. These people realize that most problems are open to examination and creative solution. If a problem appears in the lives of these people, their intellectual training will quickly lead them to a solution or an alternative statement of the problem. These people are the source of the most important product in today’s economy ideas.

The second class, the vast majority of Americans, are people who cannot think for themselves. I call these people “idea consumers” — metaphorically speaking, they wander around in a gigantic open-air mall of facts and ideas. The content of their experience is provided by television, the Internet and other shallow data pools. These people believe collecting images and facts makes them educated and competent, and all their experiences reinforce this belief. The central, organizing principle of this class is that ideas come from somewhere else, from magical persons, geniuses, “them.”

. . . My purpose in this article is to undermine that belief.

–Paul Lutus, Creative Problem Solving

Most Schools Are Inside the Box

When I was in school, it was weird and unpopular to think outside of the box. But there I was. It’s not something I learned to do. It’s how I came into the world. Much like a left-handed kid learns to use right-handed scissors, I learned to figure out how everyone thinks. I learned to observe so that I could understand them. Knowing how other people think was a survival skill for me. For them, learning how I think was a gesture of friendship.

That was then.

In school it’s weird not to think like everyone else.
In society, outside-of-the-box thinking is a prized commodity. Innovative thinking is essential to any change-based leadership brand.

–ME “Liz” Strauss

My experience of school, both as a student and sadly as a teacher was not, in the most primary sense, geared toward developing new ideas. It was centered around teaching and learning what had already been done, without taking that next step to challenge the past with how it might have been done differently or better.

Thinking Outside of the Box Is Critical

The world economy has changed to one of service and ideas. Conversation is digital and content is king. The ability to work with ideas has become crucial to having a place in society. Thinking outside of the box is no longer a weird personality trait, but something to be admired and valued. It’s a key trait necessary to modern-day strategic planning and process modeling.

Intellectual property–content–is an asset that not only gets produced, but reproduced, reconfigured, and re-purposed for variety of media. Those who produce intellectual property are builders of wealth. An original idea that solves a problem or presents an opportunity is worth more now than it ever has been. Those who develop and mold original ideas are the new “killer app.”

10 Skills Critical to Your Future

These are ten skills critical to your repertoire. They have indelible impact as part of a resume, a personal brand, and as a skill set. They compound in value each minute in the marketplace. Though it can be done, these 10 skills are difficult to cultivate inside the proverbial box. Yet they are critical to your future, if you want to be an idea creator and not an idea consumer. These are

The 10 Most Critical Skills for the 21st Century

1. Deep independent thinking and problem-solving — The ability to understand a problem or opportunity from the inside out, vertically, laterally, at the detail level, and the aerial view.

1. Mental flexibility — The ability to tinker with ideas and viewpoints to stretch them, bend them, reconstruct them into solutions that fit and work perfectly in specific situations.

1. Fluency with ideas — The ability to describe many versions of one answer and many solutions to one problem set and to explain the impact or outcome of each both orally and in writing in ways that others can understand.

1. Proficiency with processes and process models — The ability to discuss a problem in obsessive detail and to define a process, linear or nonlinear, that will solve the problem effectively within a given group culture.

1. Originality of contributions — The ability to offer a value-added difference that would not be there were another person in the same role.

1. A habit of finding hidden assumptions and niches — The ability to see the parts of what is being considered, including the stated and unstated needs, desires, and wishes of all parties involved.

1. A bias toward opportunity and action — The ability to estimate and verbalize the loss to be taken by standing still and missed opportunities that occur by choosing one avenue over another.

1. Uses all available tools, including the five senses and intuitive perceptions, in data collection — The ability to weigh and value empirical data, sensory data, and one’s own and others’ perceptions appropriately.

1. Energy, enthusiasm, and positivity about decision making — The ability to bring the appropriate mindset to the decision-making process in order to lead oneself or a team to a positive decision-making experience.

Self-sustaining productivity — The ability to use the confidence gained from the first 9 skills to establish relationships with people at all levels–from the warehouse to the boardroom–knowing that ideas are not the pride and privy of only a gifted few.

Innovative, imaginative, inventive, mind-expanding, playful-wondering, what-if, how-come, dramatic-difference, find-the-wow, visionary, killer-app, I-want-one, no-more-stupid-stuff, nothing-in-moderation, bet-the-farm, incredibly-sexy, please-please-can-I, that’s-so-cool, couldn’t-knock-it-off-if-they-tried-to, able-to-see-better-than-the-best, no-more-move-here-today-move-it-back-tomorrow, stupid kind of thinking happens outside of the box.

The skills that you develop from outside of the box thinking stay with you for a lifetime and are transferable from one job to another. You don’t need them to write every shopping list, but they are there whenever there is a problem to solve or an opportunity to take advantage of.

It doesn’t take a genius to become a fluent, flexible, original, and creative source of ideas. It takes a person who can develop habits of thinking in new ways. What actually happens is that you find out how you really think, rather than how you were taught to.

You become uniquely you–BRAND YOU–the only one–priceless.

Who wouldn’t want to work with a person like that?

–ME “Liz” Strauss

PS We’re going to go down the list of all 10 in the Finding Ideas Outside of the Box series. Let me know if there’s one you’d like to do first.

No More Faster, Faster

Thinking Deeper

Get the Picture?

Catch the Ideas While You Can

Seeing your Work

Decorative Images Versus Illustration

Photo Content Checklist

See what I mean?

You Know It’s a Winner When . . .

Using Photo Availability to Test an Idea

I See Photos in Your Future

Worth 1000 Words

Folders, Envelopes, & Boxes of Ideas

Setting Up A Photo Idea Directory

Get the Picture?

Thinking in the 21st Century

Most Schools Are Inside the Box

In school it’s weird not to think like everyone else. In society, outside-of-the-box thinking is a prized commodity. Innovative thinking is essential to any change-based leadership brand.

Thinking Outside of the Box Is Critical

10 Skills Critical to Your Future

The 10 Most Critical Skills for the 21st Century

In school it’s weird not to think like everyone else.
In society, outside-of-the-box thinking is a prized commodity. Innovative thinking is essential to any change-based leadership brand.