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Is Your Strategy About Winning Opportunities?

August 10, 2009 by Liz

Strategy

strategybutton

I’ve been having conversations about strategy and tactics lately. Projects are launching soon and I’m planning for SOBCon2010 — Strategy and Tactics are going to be a big part of the content. That’s sent me on some blissful research and some not so lovely mind searching — realizing I had some strategic work of my own to be doing.

As strategy became my main topic of conversation, I came to the following realizations:

  • We don’t learn or teach good decision making in schools.
  • Most folks make random decisions.
  • Most folks confuse tactics with strategy — basically thinking they’re the same thing.
  • Few folks think of strategy as opportunity mining.
  • Few folks have a strategy that fully leverages their unique position.

Tactics are interesting. The accomplishments they bring can be thrilling. But the bigger picture that a strategic mission lays out is powerful and amazing thinking.

Is Your Strategy About Finding Opportunities?

Strategy isn’t a plan, a decision, a goal, a destination.
It’s a tool for leveraging who you are, what you know, where you are, the environment, and how people think and respond to each other. Strategy is a system for improving your position.

  1. Have a Mission — set an ultimate philosophical, economical, and / or political purpose
  2. Assess Your Position — Look, listen, measure, test your current situation, climate, resources, opportunities
  3. Move Forward Tactically in Increments — Size, choose, and commit to campaigns that reflect obstacles, goals, and prizes
  4. Celebrate and Record Your Winnings — All progress is good.

Strategy is based on the idea that you have a unique place in the world. All opportunities flow from that position. — Gary Gagliardi

All strategy is discovering, choosing, taking advantage of, and winning opportunities.

who_needs_a_boat-2

Strategic perspective can light unique and unexpected pathways.

Have you looked at your strategic mission lately?
Is your strategy about winning opportunities?
Are you leveraging your unique position?

I make connections.
–ME “Liz” Strauss
Want to do some strategic thinking?

Buy the ebook. Learn the art of online conversation.

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, LinkedIn, social business, Strategy/Analysis

How Will You Find Opportunities Today?

July 27, 2009 by Liz

Motivate Yourself to See Beyond the Situation?

We can be so task oriented that we miss the opportunity in the person that we’re meeting. Every person represents all of the people that person has ever met or might introduce us to.

That person might be an interviewer or a taxi driver or a server in a restaurant. When you say hello don’t just think about the person think about the opportunity.

If we make a connection with a person, even if that person has nothing that might align with our goals … he or she might represent a connection to someone or something who does.

People are the opportunities

How will you find opportunities today?

I dare you to claim a way in the comment box. 🙂

–ME “Liz” Strauss
Work with Liz on your productivity!!

Buy the eBook. and Register for SOBCon2010 NOW!!

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, LinkedIn, opportunity, Strategy/Analysis

Building A Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

July 21, 2009 by Liz


Great Networks and Partners Are Where You Find Them

relationships button

Last week was an exciting example of how Twitter has moved seamlessly into our lives. I left for D.C. on Wednesday stayed through Monday. It was the most productive week. Ideas were flying. Plans were being made.

How could so much happen in a city where I’ve hardly spent time?

It started with a quick conversation on Twitter with @SweetSue about her blog. Next thing you know, Susan Kuhn Frost, and I were planning an Association conference over several long phone calls, twitter DMs, and emails.

Susan had reached out to her networks — online and offline. I did to mine too. By the time I arrived in the capitol city. We had a week of meetings planned that made the conference and the content come together in record time. In the process, I think we both taught each other a lot. I’m delighted to have her in my network.

But I bet the story isn’t that unusual.

Building Your Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

Most of are great at seeing others, but it’s hard to see AND be the one we’re looking at. Whether we’re a company or an individual, it’s easy to find reasons that we made our successes, but that our failures were due to other circumstances. That’s where a powerful personal developmental network can keep things real.

In his new book, “Who’s Got Your Back?” Keith Ferrazzi talks about lifeline friends. They’re the sort of friends who hold us accountable and won’t let us fail. He suggests we build a handful of relationships based on vulnerability, generosity, candor, and accountability that’s reciprocal, constant, and intelligent.

Take Keith’s qualities and roll them into my definition of a Personal Developmental Network — a group of incredible people, individually chosen because of their unique abilities and their genuine interest in your success.

Imagine the power of that. It’s a personal board of directors time ten to the 23rd power!

Every day I touch base with people I trust — like Susan — to check my thinking and to stay accountable. Staying consistently in touch with my partners keeps the projects we’re working strong and able to move with action when opportunity arises.

My partners are a core part of my Personal Developmental Network — intelligent, incredible people, who help me stay on track with my most important goals. Many of my closest advisers are right there in my Twitter stream.

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Building A Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

Success for me, is when my whole life — head and heart — are focused on the same purpose. So my network helps me grow as a human meant to achieve something. I also believe that a network that grows with me will offer priceless depth and support.

To do that, build from the ground up.

1. Start with a foundation of concrete not sand.
— Qualitative Observations: Ask people who know you to describe your strongest traits — those that serve you well and those that get in the way. Make list. Then make a list of the kind of teachers who can teach you.

Use Twitter to ask questions and to find people who know what you’re looking to find out.

On Twitter, you’ll recognize the people who know you best by the way that they receive you. When we’re communicating people who know us, we don’t need to edit our behaviors for fear they’ll be misinterpreted. Explain why you’re asking and offer them more than one way to give you feedback: directly to you via DM, via email, or through an interview by a mutual friend.

— Quantitative Assessment: Check every test, performance appraisal, and personality measure you’ve taken. Ask your twitter friends for others that might offer a fresh view of your online persona. Learn what you can from all of them.

Use Twitter to find friends who have experience working with the tools or tests you choose. You might try a combination of Strengths Finder, the Enneagram, and the Myers-Briggs Personality Inventory.

— Personal Reflection: Spend an hour / day for a week thinking about personal and business successes in your life. Look for traits and strategies that show up throw all of them.

2. Lay out a path.
Look three years down the road. Where do you see your best self? If you can’t pick a path, that’s a great place to start.

Pull it all together. Then look for online and offline partners who might help you define and refine what you found.

3. Wisely choose unique and valuable guides.
Choose people you would bet your life success and your reputation on — people who share your standards and your values, and who care enough never to let you fail. Choose people strong enough to tell you when they disagree. A strong network might include:

— a close friend who knows you and your history, both business and personal.
— someone from your business industry who knows you less well
— two or three someones who are from other industries
— two or three someones you respect and admire, but don’t know well

Use Twitter to choose people who can see the “you” people online see.

4. Check your bearings regularly.
Decide how you’ll meet with them. Will you call when you have questions or meet regularly? Will you meet one at a time? Check in with your network by asking, “How’ve I changed that you can see?”

Demand they hold you accountable. Do it by trading ways that you might hold them accountable for something they need to accomplish of their own.

5. Don’t Leave Out Learners.
People who are learning often teach us just by the questions they ask. Invite a learner to join your network to help you on your quest. That will make it easier to be a learner yourself.

When someone teaches you a skill, ask how you might use that skill to help that teacher. Ask questions, listen actively, and be first to offer a favor without strings. People remember sincere curiosity and true generosity. Add vulnerability and accountability and the combination is unstoppable, just as Keith Ferrazzi says.

6. Ask for Help — Communicate. Let your network know when you need help, when you have questions, or even when you need to vent safely. A developmental network that doesn’t know where we are can’t help.

A developmental network is not made from casual friending or among random followers. It’s the people who understand why we’re passionate about our calling. But that doesn’t mean we can’t find the right folks on Twitter and getting to know them well.

Wise teachers show up in all sorts of places.

Watch for and welcome every wise teacher you encounter. Wisdom and experience are a prize. True teachers show themselves by offering advice, expecting nothing in return. Mentors who come your way, offering experience and connections, see something in you. Let them help you discover what that is and what it could be if you let it grow.

Welcome all wise teachers into a Powerful Developmental Network, wherever you find them.

Nobody likes to go it alone, and it’s not a good idea. We need each other for information, insight, and inspiration.

Is your next teacher on Twitter? You never know.

–ME “Liz” Strauss
Liz can help you find focus or direction, check out the Work with Liz!! page.

Related
Self-Promotion as Easy as Knowing What You Do
Money Strategy, a Dead Horse, and Folks
Are You a Freelancer or a Solo Entrepreneur? Use Guy Kawasaki’s Mantra as He Meant

Filed Under: Business Book, Strategy/Analysis, Successful Blog Tagged With: bc, networking, relationships, social-media, Twitter

When Anything Is Nothing Next to Something … One Sentence that Will Keep You Stuck

April 28, 2009 by Liz


People Who Need Help

In my business and though my conference, I meet people and businesses who are looking to move forward. I love helping people be successful. I love building businesses. Some make easy to help them. It’s a pleasure to help them get what they need or want. Some think they they make it easy, but in reality they do not.

One sentence I’ve heard too often lately has made me realize that it has the opposite effect of its intent. The sentence is …

I’ll do anything.

That sentence doesn’t win clients, doesn’t gain partners, doesn’t attract friends of the very best sort.

When Anything Ix Nothing Next to Something

Attraction happens when we know who we are. Whether we’re an organization or an individual, we need to attract people. Nothing attracts like focus. Focus draw others to us in the same way our eyes will follow a shining light curving through the dark.

That focus says they know where they’re going. They’re predictable. They’re productive. They’re positively contributing. Even when they aren’t in our business, we can learn something from them while we’re helping them.

Focus drives people and organizations to know things. You can bet they’ll know what sort of help they need. They’ll also know what values and skills they have to offer. When they ask for assistance, they’ll make it a conversation about working together. You’ll meet on the same side of the table.

People with focus offer something — they offer best of what they’ve got.

Focused people and organizations are easy to work because they come with an offer, a package put together with some thought. They do the work before you meet, which shows a high possibility that they’ll deliver. If the offer doesn’t match perfectly, it’s a place to start.

“I’ll do anything” is nothing next to something.

“I’ll do anything” leaves it to you to decide the offer. It leaves it to you to think up what the package might be and how to construct the relationship. It’s your time and it’s your thought put to work guessing at their values and their skills. Not a good idea. How can you be sure that they will deliver? It’s like saying “Here’s a tool you’ve never seen. Use it for anything you want.” The anything offer is nothing, because you have to decide everything about it for it to work. You do the work of thinking. You take the risk. They’re delegating up.

Turning Anything Into Something Valuable

Anything might only seem like something to the person who is offering it. Anything is nothing if the person getting the offer doesn’t know what to do with it. To turn an anything into a something think it all the way through. Be able to say exactly how your finished work will make what they do

  • easier
  • faster
  • more valuable

Then you’ve got something valuable — something worth talking about.

Ever taken someone up on an “I’ll do anything” offer. How easy was it to figure out what that anything would be? Would you take the offer again?

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook.

SOBCon09 NOW!! May 1-3!

Filed Under: Business Life, Strategy/Analysis, Successful Blog Tagged With: bc, business, LinkedIn, relationships

SOB Business Cafe 04-10-09

April 10, 2009 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Outspoken media asks …
As companies dive deeper into social media, as Community Manager job descriptions are being created and employees are becoming “spokespeople” for the company they work for, we’re being forced to ask a hard, somewhat controversial question: Who owns an employee’s social media connections?

Breaking Up Is Hard To Do, In Life & Social Media


1 to 1 media wonders …
There’s no denying it’s tough out there for America’s workforce. Every week more layoff numbers are announced. It seems like everyone is in jeopardy, no matter what field your in or how well you do your job. In the corporate world, marketing departments are one of the high-profile areas that unfortunately seem to get unwanted attention during cost-cutting times.

What Can Marketers Do to Keep Their Jobs?


Hound Dog Blog recalls …
It has been said that Frank L Baum named the title ‘OZ’ by glancing at his files and seeing the folder: O – Z … crazy… to me where such a place comes from . .

Ruby Slippers are The Meaning of Life


Junta 42 measures …
Right now, maybe more than ever, your content marketing efforts deserve a little measurement. Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early casualties. “Nice to have” is often “first to go.”

Keeping Score – Measuring the Effectiveness of Content


Related ala carte selections include

InnerNoodle unravels …
This is part 7 of a 9 part series. If you missed the first six posts, please take the complimentary ride on the Inner Noodle Warp.

Inner Noodle’s Guide to Dream Analysis- Step 7


Oh and..
Invest in your future.

Register for SOBCon09!

Make something happen!


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

Buy the Insider’s Guide to Online Conversation.

Filed Under: SOB Business, Strategy/Analysis, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

A Barn Raisers Guide: 7 Ways to Leave the Field of Dreams to Build a Thriving Reality

November 6, 2008 by Liz


Field of Dreamers and Barn Raisers

For quite a while, I’ve been working with businesses who have or are preparing to build or expand a web presence or social community. They ask me to help focus their strategy and to help bring people to their communities. They want to attract, impress, and ultimately engage fiercely loyal participants.

If you’ve been online for a while, you’ve probably noticed that a percentage of new arrivals get a key strategic point of community sites out of order. Field of Dreamers are sure if they build their idea their way the people will come. Except the people don’t necessarily see the same thing.

More strategic folks Barn Raisers avoid the risk by building the community as they build the site. They believe that people will help build a powerful idea. Barn Raisers invite collaboration from the people they’ll be serving and so what they build is often a gathering place for people even before it’s fully finished.

A Barn Raisers Guide

Here are 7 ways to leave a field of dreams and get people to help you build a thriving reality.

  • Look for similar dreams and listen to everyone who knows about them.
    Ask, search, and explore to find every reality that has the slightest things in common with your dream. Spend some time at each site you find. Meet the people there and see how they use each site. Hear every other guy’s dreams, wishes, needs, and point of view. Get curious. Ask questions constantly. Wonder about what people think of what’s old, what’s new, what’s in every space in the market. Have some ready questions such as this one: If you were going to build a space for people who like to imitate frogs, what features would consider important to include?
  • Turn your dream into promise to do one thing better than anyone else.
    Be able to articulate exactly what that is, why it’s important, and how fits in to a person’s life. Check back with those you spoke to and tweak your promised offer until the folks you’ll serve say it’s relevant to them and fits their lives.
  • Plan from conception to launch.
    Invite people from your outside usual circle to check in on what you’re doing along the way. Weigh their comments for value, sort them, and remember to put the good one to use. Thank everyone of them.
  • Turn your promise into a space for conversation, interaction, creation, and sharing.
    Build a connection conduit. If your promise becomes a blog, keep it sleek and without barriers. Make it easy to see and interact with you. Offer variety in resources and multimedia. Find ways to interact through events. If you’re building a community site, go easy on bells and whistles, execute your promise clearly, and better than anyone has before. Then use extra resources to find more ways for people to converse, interact, create, and share while on your site.
  • Be obsessed with easy.
    If you think something is easy, make it easier. When you’ve done that all you can, ask your grandmother or someone who’s never seen it to try using it without directions. If they don’t breeze through it, go back to the drawing board to make it easier.yet
  • Ask visitors for feedback and ideas on new ways to use the site.
    Let the rule be that everyone gets to pick their best way to do things. That develops into the kind of space that has the climate for relationships.
  • Build ways into your site to link out to and to celebrate your participants.
    Showcase your heroes. Begin with the folks who help you build the site. Give away five great referrals every morning and five more in the afternoon or evening. People notice folks who appreciate others.

If you invite folks to be part of a powerful idea, you’ll find that you suddenly have a knack for making spaces where people collect, connect, and start conversations. It might have something to do letting people help form the environments that they’re going to inhabit. It’s like painting a house that we’re going to live in — pride of ownership.

Barn raising has always been a brilliant strategy — building the relationships while you’re building a site.

It takes a little practice. And it takes leadership to let go enough to get the good stuff without getting the chaos. The best results always calls for the best from each of us.

I’m hoping as we build barns we might bring some Field of Dreamers to work with Barn Raisers on a community site. I thought maybe they might like the process. Do you think the two together would have a chance of success?

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Inside-Out Thinking, Strategy/Analysis, Successful Blog Tagged With: bc, collaboration, field of dreamers, social builders, The Big Idea, visible authenticity

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