Successful Blog

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

Bookcraft 2.0: Book Research at Amazon, the Data Giant

October 16, 2006 by Liz

Hitting the Market

books

Whether your plan is to sell your book or give it as a value-added premium, it’s a shame to invest the time to build a resource that no one is going to read. Book ideas aren’t different from other product ideas. They need market research to validate their worth.

No idea is a great just because someone had it.
It becomes a great idea when we prove it solves problem or meets a need in a new and remarkable way.

If you start from scratch or work from your own blog, a trip over to Amazon for research is the first place you should go once your idea begins to take form. Because I was new to Phil’s blog, it took time to get to that single — Hey this might be it! — idea. So we’re on our way over that right now.

Come along.
[Read more…]

Filed Under: Business Book, Content, Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog, Writing Tagged With: bc, Bookcraft 2.0, building-a-book, Effective-Blog-Writing, making-books, Power-Writing-for-Everyone, writing-a-book

The Persuasive Power of White Papers

October 16, 2006 by Guest Author

Michael A. Stelzner, Guest Writer

Mochael; Stelzner 2

Information overload. Filters. Time constraints. Limited patience.

Marketing excess makes the task of influencing a chore!

Getting an audience with someone important and presenting vital points have never been harder. It is just plain tough to persuade people if you can’t speak to them.

Fortunately, there is way.

The white paper is often ushered past the guards and into the inner courts of important people.

Why?

White papers are sought after to help readers make decisions. Like the ancient wise man, the great white paper will have a significant impact on its readers.

These informative (and often persuasive) documents tend to contain information that is very valuable.

The persuasive white paper:

  • Identifies problems facing its readers (to build affinity)
  • Discusses trends (to push a need for change)
  • Provides solutions without selling (by speaking broadly and objectively)
  • Suggests what to look for (think key considerations when seeking a solution)

The art of persuasion involves building interest, providing valuable information and directing readers to act in a very specific manner. When applied to white papers, the result is a virtual salesperson that acts in your best interest, all the time.

This article is the fourth in a five-part series on the advantages of white papers. The next article will examine how writers can grow their businesses by writing white papers.

Your action: Learn how to persuade with white papers and watch people respond in ways you never imagined. An excellent resource to help you master this art is the new book, Writing White Papers: How to Capture Readers and Keep Them Engaged.

—Michael A. Stelzner

Filed Under: Business Book, Successful Blog, Writing Tagged With: bc, blog-promotion, Michael-Stelzner, Writing, Writing-White-Papers:-How-to-Capture-Readers-and-Keep-T

Bloggy Life Question 25 — Would You Blog as the Opposite Sex?

October 15, 2006 by Liz

Mr. um, I mean Ms. er, Sir, Ma’am?

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . .


You’ve been approached by a well-financed enterprised to blog for them on a high-end blog, called
Views. The blogging team will be you and one other person, someone of the opposite sex. Each of you will be paid US$60,000/year to post at least six times a week about your opinions on any topic– from music to arithmetic.

The blog will be launched with a massive media blitz, and you’ll have access to the resources of an entire media library for photos and content.

The catch? Each of you must blog under the guise of a member of the opposite sex — in other words, you’d be switching roles — and your contract binds you to keep your true identity secret.

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Life Question 24 — Hello, Blogger, I’m Her Parent!
Bloggy Question 23 — Would You Live Blog the Wedding?
Bloggy Question 20 — A Significant Other Says “No Blog”
Bloggy Question 19 — A Blogging Life of Fiction

Filed Under: Bloggy Questions, Community, Customer Think, Outside the Box, Successful Blog Tagged With: bc, blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, Customer Think, personal-branding, problems

MA Bell Monopoly Versus the Free Internet — Tell the FCC Net Neutrality Is Not Negotiable

October 15, 2006 by Liz

AT&T and BellSouth Have Already Said So

I’m not political. I don’t ask people to do things for causes. This not a cause. This is an emergency. The merger was almost approved this week. The AT&T-BellSouth merger hands over incredible power. THE MERGER ESTABLISHES A A DE FACTO MA BELL DSL MONOPOLY IN 23 STATES, that is to say new enterprise would be the principal or the only provider available.

The Judiciary Committee has already approved the deal, avoiding a court review. The FCC came close to letting it go through this week, but postponed their response at the last minute, because of letters from people like us.

We’ve got about two weeks to stop what they’ve already said they will do.

According to the Washington Post:

William L. Smith, chief technology officer for Atlanta-based BellSouth Corp., told reporters and analysts that an Internet service provider such as his firm should be able, for example, to charge Yahoo Inc. for the opportunity to have its search site load faster than that of Google Inc.

He’s not alone. Ed Whitacre of AT&T told Business Week last fall:

Now what they would like to do is use my pipes free, but I ain’t going to let them do that because we have spent this capital and we have to have a return on it. So there’s going to have to be some mechanism for these people who use these pipes to pay for the portion they’re using. Why should they be allowed to use my pipes?

[via Savetheinternet.com]

Sir Tim Berners-Lee said the following in the New YorkTimes article “Neutrality’ Is New Challenge for Internet Pioneer an Interview on Net Neutrality with Sir Tim Berners-Lee” By JOHN MARKOFF Published: September 27, 2006.

. . . if the United States ends up faltering in its quest for Net neutrality, I think the rest of the world will be horrified, and there will be very strong pressure from other countries who will become a world separate from the U.S., where the Net is neutral. If things go wrong in the States, then I think the result could be that the United States would then have a less-competitive market where content providers could provide a limited selection of all the same old movies to their customers because they have a captive market.

Meanwhile, in other countries, you’d get a much more dynamic and much more competitive market for television over the Internet. So that you’d end up finding that the U.S. would then fall behind and become less competitive until they saw what was going on and fixed it. I just hope we don’t have to go through a dark period, a little dark ages while people experiment with dropping Net neutrality and then, perhaps, put it back.

Tell the FCC Net Neutrality Is Not Negotiable

Since Wednesday, when the Department of Justice gave their blessing to the AT&T BellSouth merger, more than 20,000 people sent letters to the FCC asking for a Net Neutrality condition to be written into the merger.

freepress.com says this above the letter.

Don’t Let Ma Bell Monopolize the Internet
The AT&T and BellSouth merger would resurrect the Ma Bell monopoly that ruled communications for decades. But this new corporate behemoth would no longer control just phone calls. The new AT&T wants to become gatekeepers to all digital media — television, telephone and Internet — at the expense of the free and open Internet that so many Americans rely upon.

Send a letter by clicking the logo below. It takes only seconds.

Stop the Ma Bell Giveaway

I’ve been following this story since March 18, 2006 when I wrote this piece about Doc Searls and Walter Cronkite. This is the first time I have asked anyone to act . . . Now is the time when you need to. One more letter could tilt the balance.

–ME “Liz” Strauss

Related
Net Neutrality I
Net Neutrality II

Filed Under: Business Life, Community, SOB Business, Successful Blog, Trends Tagged With: AT+T, bc, BellSouth, Ed-Whitacre, FCC, Justice-Department, Net-Neutrality, telecom-mergers, William-Smith

Net Neutrality 10-15-2006

October 15, 2006 by Liz

Net Neutrality Links

I’m adding this link to the Net Neutrality Page.

FCC Stalled on AT&T-BellSouth Merger Vote

The . . . special [FCC] Commission meeting slated for [Oct. 13] to vote on the AT&T-BellSouth merger didn’t take place. Chairman Kevin Martin . . . is presumably still negotiating with Jonathan Adelstein and Michael Copps, the two Democrats who want conditions placed on the merger.

The two commissioners asked for a delay so that they could study the last-minute proposal submitted by AT&T yesterday that would impose some conditions on the company before it can absorb BellSouth.

[ . . . ]

Update: Chairman Kevin Martin has agreed to postpone the vote until a November 3 meeting. He also agreed to put AT&T’s last-minute conditions out for public comment.

The conditions that AT&T has proposed are quite interesting. In an odd nod to net neutrality, AT&T seemingly agreed to offer a two-year period when onsumers “could surf anywhere on the Internet and use any legal applications with the high-speed service.”

AT&T’s proposed conditions, released Friday, included freezing some wholesale prices for access to its networks for 30 months, offering high-speed Internet access to all homes in its 22-state home territory by 2008 and a pledge not to ask the FCC to lift rules for network access by rivals for 30 months.

The company raised the possibility of a condition addressing consumers’ access to Internet content, an issue known as Net neutrality. It agreed to a two-year FCC condition for its last acquisition, guaranteeing customers could surf anywhere on the Internet and use any legal applications with the high-speed service.

I haven’t seen the conditions, but seriously, AT&T can’t actually be saying that consumers are free to roam the Internet for only two more years, can it? What happens when the two year clock runs out?
[ . . . ]
Update: AT&T issued a statement late this afternoon attempting to minimize the delay. . . . AT&T also said it is open to discussing “reasonable conditions on the merger in order to obtain unanimous approval.”

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Business Life, Community, SOB Business, Successful Blog, Trends Tagged With: AT+T, bc, BellSouth, FCC, Net-Neutrality, telecom-mergers

If You Want Me to Care, Tell Me Who You Are

October 14, 2006 by Liz

Identity, Credibility, Humanity

New Blogger Logo

It happened twice last night. I was reading a new blog and got interested. I went to the About page and there was none. . . .

Most blogging templates come with an About page — a page ready for the blogger add a bio and background. Here at Successful-Blog the About Liz page is so often visited, the page itself has a Google Page Rank of 5!

Why is that?

It’s not because I am so particularly fascinating. It’s because people want to know who’s talking to them.

When I study my referral logs, I check the visitor paths. New readers come. They read a while, and then, go to the About page. It’s not unusual for visitors who read several posts,to return to the About page more than once in a visit. I see that happen daily.

A well-written About page offers asset value and provides a service to readers. It begins a relationship on three levels.

  • Identity. An About page welcomes visitors who come to your blog by telling them something about you.
  • Credibility. It lets your readers see your personal stake in the blog and how only you could write it.
  • Humanity. The About page lets readers know there’s a person behind the blog. Without it, you’ve left an anonymous letter.

Write an About page that introduces you. It’s sets up your brand and starts our relationship. It makes that first connect between us as writer and reader. We’re all so busy and anonymous sources are unreliable at best.

I want to care about what you write. Please tell me who you are.

–ME “Liz” Strauss

Related articles
How to Code Links for Sidebars and Posts
Getting Customers to Stop by to See You
Blog Promotion Basics [for Everyone]
New Blogger Page

Filed Under: Blog Basics, Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: About-Page, bc, blog-promotion, Customer Think, new-blogger

  • « Previous Page
  • 1
  • …
  • 789
  • 790
  • 791
  • 792
  • 793
  • …
  • 959
  • Next Page »

Recently Updated Posts

The Creator’s Edge: How Bloggers and Influencers Can Master Dropshipping

Is Your Brand Fan Friendly?

How to Improve Your Freelancing Productivity

How to Leverage Live Streaming for Content Marketing

10 Key Customer Experience Design Factors to Consider

How to Use a Lead Generation Item on Facebook



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2025 ME Strauss & GeniusShared