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Do You Know a Customer When You See One?

April 18, 2006 by Liz

True Story

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I was in my mid-twenties. I had left teaching and had an executive job in downtown Chicago. I was a young professional with a disposable income, who needed some business suits. My mother had taught me the value of investment dressing–now that I’d finally quit growing. She had said it was worth buying classic, expensive clothing that fit well, because the investment never went out of fashion. A 36-inch inseam meant off-the-rack clothing wasn’t an option for me anyway.

It was a Saturday afternoon when I arrived at the storefront on Wabash Avenue. This was the kind of place where CEOs sat on embroidered couches reading Forbes magazine, while a wife or current affair of the heart decided which 7 or 8 suits and dresses she simply could not live without. Then he paid and, they both left happy.

Three women, all at least 10 years older than my mother who was 30 years older than me, were standing at the elegant counter when I walked in. I was wearing my baby blue, down-filled ski jacket with the torn pocket, a bright red ski sweater with a bicycle tire embroidered on the front, and my blue jeans that came complete with frayed bell bottoms, a patch on each back pocket–have a good day/have a nice night–and a drawing in ink up the inside right thigh that I had made while talking on the phone the night before.

All three ladies, who worked on commission, looked up when I came in. I was the only other person in the store.

I wasn’t the usual vision that walked through the door.

Hoity Hoity Meet Saloonkeeper’s Daughter

Two of the ladies–hoity toity is the only word to describe them–frowned and immediately went back to talking. They had tried to intimidate me right out the door. It was sort of like that scene in the movie, “Pretty Woman.” That didn’t bother me. I was a saloonkeeper’s daughter. Obviously they’d never seen one of me. [Read more…]

Filed Under: Business Life, Customer Think, Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, Brand_YOU_and_ME, business_promotion, Customer Think, customer_relationships, customer_think

Blogosphere Is Now 35.3 Million

April 17, 2006 by Liz

State of the Blogosphere April 2006

David Sifry posted State of the Blogosphere, April 2006 Part 1: On Blogosphere Growth at the Technorati Weblog today. It’s only been 3 months since David’s last report, and the blogosphere hasn’t shown any signs of slowing–in fact, it continues to double every six months. New weblogs are created at the rate of one per second. That’s one now, and now, and now, and now. AND I TYPE REALLY FAST.

A new word gets coined in this report, I’ll let Mr. Sifry do it himself. Of those that derive from spam, I think this might be my favorite.

April 2006 Technorati New Blogs Per Day Chart

There has been an increase in the overall noise level in the blogosphere during 2006, but aside from a few notable spam storms (“sporms”? Just how far can you take this naming system?) noted in red in the chart above, the high level of interesting, original content being created greatly outweighs the fake or duplicate content listed on splogs.

The Facts:

  • Technorati now tracks over 35.3 Million blogs
  • The blogosphere is doubling in size every 6 months
  • It is now over 60 times bigger than it was 3 years ago
  • On average, a new weblog is created every second of every day
  • 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
  • Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour

David Sifry does a remarkable job of providing useful information to bloggers. I use this data regularly to help friends, family, and business clients to understand what blogs are and what impact blogs are having on the Internet and the world we live in.

Who needs this information to understand what you do? How might you package these facts to promote your business? . . . to help your clients promote theirs?

–ME “Liz” Strauss

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Filed Under: Successful Blog, Tech/Stats Tagged With: bc, blog_promotion, David_Sifry, personal-branding, State_of_the_Blogosphere, Technorati

Bloggy Life Question 9: What’s Your Name?

April 17, 2006 by Liz

The Bloggy Questions!

That very long Take the Keys Post reminded me that we haven’t done a Bloggy Life Question for a while now. We used to do talk about one every Sunday night to ease back into the week — but nothing’s wrong with Monday. Is there? . . . especially a hard Monday back after a holiday weekend?

Okay, here’s the question . . .

What’s your response as a reader to a blog where the blog writer uses a pseudonym, writes in character, and never reveals who he or she is? Does it bother you or could you care less?

–ME “Liz” Strauss

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Filed Under: Bloggy Questions, Successful Blog Tagged With: bc, blogger_personas, blogging_life, discussions, pseudonyms

Blogging Your Neighborhood

April 17, 2006 by Liz

Just because you can do it, it doesn’t mean that you should.

Your Neighborhood Niche

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The Internet affords us the ability to blog for business all over the world. Just because we CAN do that, it doesn’t necessarily mean that we SHOULD. As commerce moves to the Internet, all advice points to thinking smaller. People no longer want one-size-fits-all. We should be casting a smaller net into a smaller pond. Niche-brand marketing is what I call it — doing one thing better and more efficiently than anyone else.

Writers are always told, Write what you know.

Customers You Know

Where do you know better than your own neighborhood? The people are the customers you know best. You’re one of them. You live in their world. You go where they go. You have the same problems they have. You know the language and the culture. You even know a lot of the people by name.

Mike Sigers at Simplenomics has a great post today on the many ways that bloggers can make money working with businesses without leaving their own neighborhoods.

You are a customer to your neighbors. Why not have them as your customers as well?

The first advantage of blogging your neighborhood is that your customers have a real world address. What other advantages are working for you when you choose to blog your neighborhood, rather than to blog the world?

–ME “Liz” Strauss

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Business, Blogs, and Brand-Niche Marketing
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The Only One

Filed Under: Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, blogging_your_neighborhood, brand-niche_marketing, customer_relationships, customer_think, Mike_Sigers, Simplenomics, thinking_smaller

Did You Drive My Blog Yet?

April 17, 2006 by Liz

Grab the Keys, Take a Spin

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Yesterday I wrote a few words about the Path of Favors–how they multiply and come back in lovely, unexpected ways. I was lucky in that through a path of favors a problem I’d been thinking about had been mentioned in passing. That lighted a doorway where I was able to walk through and enlist some help to move toward solving it.

I did. I asked folks who were reading yesterday to take the driver’s seat. I threw out the keys to my blog. After a minute or so getting used to the steering, we had quite a dialogue. It was fast and furious and filled with ideas that every blogger should know. It’s still being added to.

Whoa! Am I learning a lot. It’s thrilling to hear what people really think.

Thanks Again

Here or there it doesn’t matter where you write if you have comments. What matters is that your ideas are important to me. If you don’t want to drive my blog now, that’s okay. Do read what’s there from those who did. There’s great advice all through those comments. This blog got better just by having them.

Thanks to everyone who did, or will, take the keys and drive my blog.

Brand you and me is made of two.

–ME “Liz” Strauss

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Introducing Customer Think

Filed Under: Blog Basics, Community, Customer Think, Strategy/Analysis, Successful Blog, Writing Tagged With: bc, blog comments, blog_promotion, Brand_YOU_and_ME, Customer Think, customer_relationships, customer_think, favors, personal_branding, personal-branding, uniquely_liz

An Open Thought: Please Take the Keys

April 16, 2006 by Liz

32 Reallys

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Last night, Gary paid me a stellar compliment for the whole world to see in two separate places. Wow, it was such a cool gesture, on so many levels, and totally unexpected. After a certain age, unexpected surprises aren’t usually good, so that made it even better.

On top of that, what Gary said underscored what I had said in the post that had started the entire chain of events–if you take a few minutes to do a favor for someone it often comes back in the most unexpected ways. Thank you, Gary. Thank you, Joe. Thank you, Keith.

Thank you, thank you, thank you. As my son used to say, “32 reallys.”

A Path of Favors

A whole string of events have occurred to lead up to this post. I think of them as a path of favors. One conversation led to another and then to another until we are here. The chain of events, the path of the two favors in question, went like this.

The Path of These Two Favors

    1. Joe and Keith each asked me to do a small favor–something I do anyway, every day–read and write.

    2. I was already at the keyboard when each man asked. Each favor took almost no time. Both favors were a fun break from the boring work I was doing, and both times I was left with a feeling of doing well by doing something good for someone else.

    3. My small gesture came to me in not two, but three, unexpected ways–from Joe, Keith, and then Gary.

Then a bonus occurred.

    4. Inside his response, Gary did me a favor in return without knowing it.

That’s the thing about favors and saying YES–the universe often starts saying YES back in so many ways. Favors reproduce faster than Easter bunnies (and folks don’t bite their heads off.)

Leaving a Thought Open

You see, I’ve been working on a problem with my writing, especially the writing I do on this blog. Conversation is so important to me. It gets lonely here inside the computer, and ideas need dialogue to grow. The blogosphere doesn’t need me talking at it. It needs folks talking together, shaping ideas–twisting and turning them, stretching them into new thinking. Besides, it’s more fun that way.

Gary stated my problem for me last night in a tactful and generous way–much better than I could have done myself. He said

I used to comment more than I do now, but she writes so completely that I find it difficult to add my thoughts to hers.

I know that’s a compliment, Gary. Thank you.

I value your mind and your thoughts and insights too. I can’t seem to figure out how to leave a thought open enough so that you and everyone else can have room to speak.

That’s the problem I’ve wanted to ask you about. My book background taught me to over-explain things. When I do that, you have no room to talk.

The Lost Relationship Builder

This particular skill, this blogger’s relationship builder–leaving a thought open–I had this skill not ago–It seems to be one I’ve lost track of. I keep tying things up so tightly, even I can see there’s not room to add much. I’ve been reading old posts to find out what I did differently a few months ago, especially this one, More Blog Designs to Discuss.

That was December 2005. Obviously my customer think was different then. It had to be. I’d love to get some of that back. We all need that skill.

Please Take the Keys

Movie stars have directors. Olympic athletes have coaches. I’m just a blogger. I have you.

If we’re talking about customer think–brand you and me–what better case study than this blog itself? You can’t hurt my feelings talking about my writing. I know it’s not who I am. I’d like to know how to get myself off the stage and back into the audience again. Will you tell me what you see? Would you do me that favor? Just say YES.

Sometimes the customer needs to be in the driver’s seat. Please take the keys.

How will I learn if you don’t?

Brand you and me.

–ME “Liz” Strauss

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Customer Think: I’m Not a Kid, I’m a Person
Just Say YES!

Filed Under: Blog Comments, Business Book, Customer Think, Successful Blog Tagged With: bc, blog comments, blog_promotion, Brand_YOU_and_ME, Customer Think, customer_relationships, customer_think, favors, personal_branding, personal-branding, uniquely_liz

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