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A 5-Part Interview with Rajesh Setty

October 29, 2006 by Liz

Introducing logo

Beyond Code

Which Raj Setty do you know . . . the journalist, author, technology geek, President of ForesightPlus, SOB, mentoring mind behind start-ups and numerous great ideas? You probably know his book, Beyond Code: Learn to Distinguish Yourself in 9 Simple Steps! and his blog, Life Beyond Code. How Raj finds the time to do all of these and still answer my email baffles me.

When I read Beyond Code: Learn to Distinguish Yourself in 9 Simple Steps! I wasn’t far into it when I started thinking I want to interview this man for Successful Blog.

As soon as I hit the last page, I contacted Raj and he agreed. I put together five questions that would take us beyond the book and let the author elaborate.

I’m proud to announce that you can look for the series this week and next week.

Monday, October 30 — Raj’s Story
Wedneday November 1 — The Need to Participate and Differentiate
Thursday, November 2 — The Inner Game
Monday, November 6 — The Outer Game
Wednesday, November 8 — About the Book — How It Happened

Thanks, Raj. This interview series is the best companion to the book!

–Me “Liz” Strauss

Filed Under: Business Book, Interviews, Motivation, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, Beyond-Code, Business Book, distinguish-yourself, Interviews, Marketing /Sales / Social Media, personal-branding, Rajesh-Setty

6 Reasons Readers Don’t Click Your Ads and What to Do about It

October 23, 2006 by Liz

Busted!

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Last night I did something that I found curious. Here’s what happened.

I was writing a piece and I needed to think. To get some space, I put the idea on hold, while I clicked over to check my stats. I’d hardly started, when a comment came in on Successful-Blog. I went back to talk about the Jolly Green wearing PayPerPost on his chest.

That done, I returned to my stats, but the window was partly covered.

By accident I clicked on an ad!

Oh no! Not that! Busted!

Someone Already Knew

The second the ad came up, I automatically looked away. NO! I’m not an ad clicker. No, no no! I needed out of there right away!

I looked around for a witness to my reckless clicking. No one here saw. Still I knew Some place, somewhere, in some stats, someone already had tracked me there.

Then I had an epiphany. Okay, I woke up.

[Read more…]

Filed Under: Blog Review, Successful Blog Tagged With: ads, bc, blog-promotion, Customer Think, personal-branding, why-customers-dont-click-ads

Bloggy Life Question 26 — Do You Wish to Comment?

October 22, 2006 by Liz

Money for Nothing?

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life hypothetical question. . . .


About two weeks ago, you visited a blog that had a post about a cause that you believe in – helping homeless children get a solid education. The post you read was well written and quite moving. You left a comment about your feelings and your ideas, thanking the writer for a great posting. You actually linked to the post and shared the link with a few friends.

This afternoon you received an email from that writer, she was writing you with an offer. Since you are passionate about the same issue, would you want to help in raise awareness? Would you want to read and comment on other blogs discussing the education of homeless children? A group that she is part of is willing to pay you $5.00/comment and provide you with a list of 50 blogs on which you might comment.

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Life Question 25 — Would You Blog as the Opposite Sex?
Bloggy Life Question 24 — Hello, Blogger, I’m Her Parent!
Bloggy Question 23 — Would You Live Blog the Wedding?
Bloggy Question 20 — A Significant Other Says “No Blog”

Filed Under: Bloggy Questions, Community, Outside the Box, SOB Business, Successful Blog Tagged With: bc, blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, personal-branding, problems

He said, “I Charge a Lot!” Calculate and Communicate Value, Not Price

October 19, 2006 by Liz

Not Writing, But Communication

Personal Branding logo

A friend called with regards from an old boss she had just seen at a trade show. She shared this bit of conversation she had with him.

“So I asked Frank, are you getting as much work as you want.”

Frank answered, “Just a little less, but I charge a LOT. That way I know the folks I work with want to work with me.”

That was Frank. In one fell swoop, he made sure his clients valued him — not his price.

But I need the money. Frank doesn’t.

How Do Real People Get Respect Like That?

[Read more…]

Filed Under: Successful Blog Tagged With: bc, client-relationships, determining-value, personal-branding, personal-proficiency, value-formula

Bloggy Life Question 25 — Would You Blog as the Opposite Sex?

October 15, 2006 by Liz

Mr. um, I mean Ms. er, Sir, Ma’am?

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . .


You’ve been approached by a well-financed enterprised to blog for them on a high-end blog, called
Views. The blogging team will be you and one other person, someone of the opposite sex. Each of you will be paid US$60,000/year to post at least six times a week about your opinions on any topic– from music to arithmetic.

The blog will be launched with a massive media blitz, and you’ll have access to the resources of an entire media library for photos and content.

The catch? Each of you must blog under the guise of a member of the opposite sex — in other words, you’d be switching roles — and your contract binds you to keep your true identity secret.

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Life Question 24 — Hello, Blogger, I’m Her Parent!
Bloggy Question 23 — Would You Live Blog the Wedding?
Bloggy Question 20 — A Significant Other Says “No Blog”
Bloggy Question 19 — A Blogging Life of Fiction

Filed Under: Bloggy Questions, Community, Customer Think, Outside the Box, Successful Blog Tagged With: bc, blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, Customer Think, personal-branding, problems

How Writing is Like Getting a Nervous Chihuahua to Stop Peeing

October 12, 2006 by Liz

The Chihuahua Story

Power Writing Series Logo

One of my favorite writing stories is man against dog story. It goes like this.

A man named, Jack, and his wife shared their home with a Chihuahua, named “Loco.” As Chihuahuas are, Loco was a nervous, little dog always moving and shaking. Loco was even more nervous, when Jack waa around because the little dog was unsure of the big man’s affection.

Every time Jack came near the creature, fearful Loco would run to the kitchen. Next would come the awful, clattery tapping, of tiny Chihuahua-dog nails on the kitchen tile floor and then the stomping of industrial workboots following after. When Jack made it to the kitchen, he would loudly say, “Stop that damn racket. Stop it NOW.”

Loco would freeze at Jack’s command, spread his back legs, and proceed to pee on the yellow and gray kitchen floor.

This event happened almost every day. Jack muttered under his breath as he cleaned it up. Who knows if Loco understood words like That dog has to go . . . if it weren’t my wife’s dog . . .?

Day after day, Loco got nervous. Jack yelled. Loco peed. Jack got mad.

Finally Jack sought help from a friend who suggested that Jack immediately put the dog’s nose in the “event,” tap his nose with a newspaper, and then set the dog outside.

“That,” the friend promised, “would help the dog connect the “event” to doing it outside.” The friend cautioned Jack that it might take a few days, but to keep at it until the dog showed progress.

Jack thought it was worth a try.

So the very next time the dog peed on the floor, Jack followed the plan. He put the dog’s nose in the “event,” tapped it with a newspaper, and threw the dog out the open kitchen window — the one right over the sink. He repeated the process each time with out missing a beat.

The dog learned.

By the fifth day, the dog knew what to do.

He peed on the floor

and jumped out the window.

Readers take from our writing what their experience tells them.

So how do we make our message as clear as possible? Let me show you.
[Read more…]

Filed Under: Customer Think, Personal Branding, Successful Blog, Writing Tagged With: bc, blog-promotion, Customer Think, messages-sent-message-received, personal-branding, Power-Writing-for-Everyone, The-Dog-Story

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