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Bloggy Question 31: Do You Send Away the Idea of a Lifetime?

November 26, 2006 by Liz

What Do You Say to the Guy Who Can’t Pay?

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life hypothetical question. . . . posed ito me in another way by Drew McLellan the other day.

You’re making a living at your own business, but you’re not rolling dough. In walks a propsective client. You hit it off from his first smiling and intelligent conversation. What a powerful team you would make! He has the vision and a great idea. You have the experience and skills that fit right next to his.

The client’s idea is intriguing. It’s an idea that you find exciting and immediately inviting. It’s one in million and you’d die to work on it. Already you’re starting to think about the direction that you would take the planning and the action. The problem is that the client can’t afford to pay you.

Even worse than that, the project really calls for someone just like you. Everything about you wants to help him get going.

The thing is that the client’s idea is so rare and unsual that you don’t anyone who to send him to — the people that he can afford wouldn’t know how to do the idea justice. Those who would see the value would be just as expensive as you or even too expensive and too busy.

How do you respond?

–ME “Liz” Strauss

After Thanksgiving Link Love — 15 Links that Are Better than Left-Overs

November 25, 2006 by Liz

Can’t Have You Sitting Home with Left-Overs

I’ve collected 15 links for you to read or add to your tool kit over the weekend. A wealth of interesting stories, toys, and treasures.

News Stories

Roundup: DiggÃ¢â¬â¢s crisis, Odeo, AmidzadÃ¢â¬â¢s touch, MobioÃ¢â¬â¢s movies, HAVA for Christmas

Best of the Web 2006 Clicke the categories in the sidebar to see each list.

Tools for Developers and Developer Wannabes

the web developer’s handbook Subtiopics in this resource include: creativity tools, css showcases, css galleries and showcases, color tools, color schemes and palettes, color patterns, fashion color selections, color theory, royalty free photos, css daily reading, css in German, web design daily reading, css theory, css layout, css navigation menu, css technique, css software and Firefox extensions, css web tools and services, html web tools and services, accessibility checkers, miscellaneous tools, javascript, ajas, DOM, fonts, typography, RSS, CMS and forum software, blogging, specifications, usability and accessibility, add a link (free), seo tools, seo references, how to get things done, freelancers, web 2.0, 2reads this week.

Online Generators ascii generators, css generators, color generators, domain name generators, email generators. favicon generators. flash generators. form generators. fun & humor generators. graphic & image generators. htaccess generators. metatag generators. misc. generators. password generators. pdf generators. php & MySQL generators. popup generators. robot.txt generators. rss generators.sitemap generators. text generators.tooltip generators. weblog generators.xmnl generators.

Curvy Corners Does what it says.

Best of the Best Web 2.0 Web Sites Includes links to The Complete List of Visual Studio Add-Ins and Tools, The Complete List of Ajax Tools, The Complete List of CSS Tools. The Complete List of Great Free TV Web Sites on the Internet. The Complete List of Software Development Events to Attend in 2007, The Complete List of Software Development Frameworks, Process’s, Methods, or Philosophies

Full Web Building Tutorials – All Free Too many to list.Includes basic HTML examples and color codes.

Buzz, Comments, and Links

Web 2.0: Buzz-Monitoring and Tracking Meausre, observe, analyze link popularity, track comments, get links

Blogger ForumTopics include Newbies, Template Design, Link Eschange, Coding, Getting Noticed

On Jobs

Steven R. Covey on Job Security In this pieces at JibberJabber, Steven Covey discusses the employment cycle, career management, branding and building a real network, and adapting to a new career.

A Job Candidate’s Bill of Rights 10 Traits to Expect from an Interviewing Process.

SEO/Marketing/PR

10 Shortcuts for Successful SEO 10 Steps to follow.

JudyÃ¢â¬â¢s Book: Word of Mouth Website You Need to Know About

21 Tactics to Increase Blog Traffic from SEOmoz Solid advice.

PRWEB Where it is and how it works.

Top Seven Ways How Writing Articles Can Explode Your Business

Creating a Slogan from Scratch Define your niche. Test adaptablility. Check for Matches.

No turkeys in this bunch. That was last Thursday’s deal. 🙂

–ME “Liz” Strauss

Bloggy Life Question 30 — How Does He Get the Book to Readers?

November 19, 2006 by Liz

The Return of Door to Door Sales?

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life hypothetical question. . . .

A friend has written and self-published a targeted, much needed book, Turning a HIgh School Teaching Career into a Profitable Business Training Practice. It’s solid and well written. Every teacher who’s read it wants a copy.

The audience for the book can’t be reached by direct mail. Direct mail no longer works. It goes straight into the circular file. The no call law means telemarketing is out. Your friend has only 800 emails for prospective customers. He can’t afford to take a book tour. Besides, how would the customers know he’s coming to town?

He asks your advice on how to let people know that he’s got this great information to help them start a new career.

How do you respond?

–ME “Liz” Strauss

Introducing Principled Innovation

November 18, 2006 by Liz

SOB Hall of Famer: Principled Innovation by Jeff De Cagna

You?

The Principled Innovation Blog, written by Jeff De Cagna, seeks to drive a new conversation in the community of non-profit membership associations. Innovation is critical to the long-term success of associations and, contrary to popular belief, it is possible for associations to innovate in a principled, values-based way. And yet many people still believe that “association innovation” is a contradiction in terms. The Principled Innovation Blog will always push back against the popular mythology and prevailing orthodoxy surrounding innovation, and will continue to challenge association leaders to accept responsibility for making innovation happen in their organizations.

Notes from Liz: Jeff’s blog is definitely one that’s dedicated to a niche, and when I say dedicated I mean all of the time and personal investment that word can imply. You can hear Jeff’s commitment and energy in every paragraph. He’s taken the time to show exactly how much he believes in the idea of strategic innovation to create a new culture of growth and success in the world of nonprofit associations. He has me convinced.

Thanks, Jeff, for sharing your vision that quality, principles, and values matter in every endeavor where people work together.

–ME “Liz” Strauss

Has your SOB Blog Been Introduced to US?
Blog Promotion: May I Introduce you?

6 Easy Steps to a Career Basecamp in Cyberspace

November 16, 2006 by Liz

It Was Someone Else’s Turn

When our son was 9 months old, my husband said to me, “I’ve done everything I want with my career. From this point I don’t expect a lot of new challenges — 21 years is a long time. It’s someone else’s turn. . . . You’re having such fun with what you’re doing. If you can replace my salary, I’ll stay home with the baby.”

I did. He did.

This morning I realized that 21 years later, I had a similar conversation at a trade show. A VP asked why I started blogging. This was my reply.

“Because I was a VP of Publishing, this industry sees me as a product person. Folks don’t value my experience in marketing, acquisitions, and training.”

He said, “You’re right. When I look at a resume, I look at job titles first. Then, if I’m interested, I look at skill sets.”

“That’s why I blog,” I said. “My blog is a 360 degree resume. It’s an ongoing interview in cyberspace.”

It’s true. A blog can be that.

These days no one has job security. Everyone needs an updated resume. Why settle for only a resume?

You can blog your way to brand that defines who you are and what you do much more completely. Make your blog a foundation — a career basecamp in cyberspace — a showcase of skills and expertise you have that future employers and clients need.

Turn the page. I’ll show you how.

[Read more…]

Bloggy Life Question 29 — Will You Sell the URL to the Porn King?

November 12, 2006 by Liz

On Second Thought . . .

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life hypothetical question. . . .

You’ve been blogging a children’s book for three years. It’s part fairy tale, part science fiction meant for kids who are 10-12 years old. Hallelujah and happiness! You’ve not only finished it, but you’ve got agent who’s sold it to a publisher — one of big ones. We’re talking major advance. You’re not J.K. Rowling yet, but you’ve made the minor leagues. Your book will be on library and classroom shelves.

The story is about a boy named Jack who is genetically altered. He can become a giant when the world needs saving. Jack is a superhero with all of the qualities that kids need to read about. The publisher loves Jack but wants to call him Slate to make the book appealing to a wider audience.

You don’t mind. You kind of like the name. Besides, they’re going to build you a fabulous website, and they are already talking a movie deal.

One condition of your contract is that you take down your old URL. You plan to remove the content, and so you put the blog up for sale.

As soon as you put the URL — www.jackthegiant.com — on Site Point the bidding goes crazy. Suddenly you realize what that means. . . . It would make a perfect porn URL.

How do you respond?

–ME “Liz” Strauss