Successful Blog

For Your Ears Only

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Why Blogging and Guitar Playing Spell Double Trouble
a Guest Post by Alex Beattie

There are many parallels with ‘blogging’ as a craft and ‘guitar playing’ as a craft.

Both the ‘blog’ and the ‘guitar’ are similar in many ways. However, it is important to point out that the ‘blog,’ in the sense of ‘advertisement’ posts or splogs are not the type of blogs I am referring to. The same holds true for the guitar. A guitar you got a for Christmas, and is still in the case is not the ‘guitar playing’ I am referring to – or if you simply happen to own a guitar.

For the Connection

I am pointing out that these 2 crafts (as I see them) are only comparable, inasmuch as the person (and I stress person) works, cultivates, nurtures, hones, errs, loves, promotes the blog and / or the guitar.

Take Seth Godin, for example. He has a blog and has written over 2500 posts (in a row!!!) and has a well-maintained, beautifully written, insightful, and quite an enjoyable blog – let’s not forget he also has an enormous readership.

Then take the band Widespread Panic. They have been playing music together and in front of audiences since 1986, and have amassed a cult-like, Grateful Dead-esque following. They have never, by choice, had a hit single or a number one hit – by choice. They even turned down a gig opening for the Rolling Stones because they (the band) felt that it wouldn’t be fair to their fans. Fans of Widespread Panic enjoy long jams and 3 hour shows.

One most first be drawn to the crafts for the right reasons – one of them is not money. In order to blog successfully (which could mean many different things), one must do it for the right reasons. (i.e. something to say, a cause, a message, a desire to connect to people and to connect people, or maybe just because one likes to write).

The first comparison I would allude to would be neither offer what the ‘knowledge workers’ understand to be a direct path to monetization.

For the Understanding, Appreciation, Motion

The second comparison I would draw is both require a tremendous amount of studying other blogger’s or guitarist’s works. This doesn’t mean plagiarism or blatantly ripping off licks and melodies, but it does require a deeper understanding of composition – whether it is in the form of melodies, notes and rhythms, or HTML code, paragraph structures and the assembling of jpegs, gifs, png files in a 3 column layout composite.

The third comparison would be that both have enormous rewards when another (especially people of the same ilk) appreciates the sound or the blog. If someone attending a show I played approached me after a show and I was playing for beer money and gas, that made it all worth it. All the years practicing was worth it at that moment.

The same holds true with a blog. Nobody read my first post, maybe nobody reads it still, but a few people have stumbled across something I posted and said, “Hey, that was great work, it really made my day.” Or, “That was insightful, Alex, thank you so much.”

The fourth is that they are both a manner of record. While not all passionate guitarists record or want to record, most do at some point. Both the blog and the guitar are public record which gives them some sense of levity or motion. Listen to The Beatles’ earliest stuff like A Hard Days Night and compare it to Tomorrow Never Knows. The Beatles evolved in real time and it was recorded. The same is true with a blog. It is constantly in motion. This is part of what makes them attractive to passionate people.

There are certainly more comparisons here, but at the risk being too creative, I will stop.

For Your Ears Only

A blog is only worth reading if you can tell that someone (the author or authors) really cares, or really wants to transfer an emotion through your viewport. Music and guitars are only worth hearing and listening to if when you hear it, something stirs about you and brings forth something you didn’t have access to until – Voilá ! – the end of Stevie Ray Vaughan‘s Life Without You comes and on you find yourself teeming with heartache, joy, and happiness which once was recorded by someone who felt the same thing, as if it were meant for your ears only.

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Alex Beattie writes about music and life at the Hound Dog Blog. His twitter name is @rubybluesox

Brilliant, Alex! Thank you!

–ME “Liz” Strauss
Work with Liz!!

Great Headlines on the Web Always Win … Except When They Don't

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how to blog series

Got Traffic? Want Traffic?
Why Do the Clickers Come?

If you’ve been studying How to Get Literally Everyone’s Attention on the Internet, you probably know that headlines count.

An attention-grabbing headline is everything. Whether it is something completely original and novel, ultra-specific and geared towards a niche, or just incredibly compelling, good headlines on the Web always win.

They always win, except when they don’t.

A great headline will get traffic and attention, but what sticks? What turns a click into a subscriber? Strong businesses are built on strong relationships. What transforms a clicker into someone who hangs around?

It starts with with the reason the clickers came. People come to a website for information, entertainment, and communication / engagement. When they click through on that headline they’re looking for one or more of those three.

Our greatest achievement in building a Web site is helping a person achieve his or her goal. During our research our biggest discovery proved to be that navigation and content work best when they are wed tightly together. “It seems that you can t really separate content and navigation” says Jarod Spool, “without losing something important in the process.” How to make your Web site fast and usable

If folks who click find something that delivers on that promise in that headline they stay and possibly return. If not, they feel thwarted and leave. Here are five things you can do to make it more likely they get what they came for.

Five Ways to Deliver to the Clickers Who Follow a Headline to Your Blog …

  1. Deliver what your headline promises.
  2. Deliver it in short paragraphs using subheads surrounded by lots of white space so that people have room to think and breathe.
  3. Deliver it without making folks jump over ads or through hoops to get to the prize that the headline promises.
  4. Deliver it by recognizing the people who take time to comment.
  5. Deliver it by making it easy for folks to stay..

The most important thing is deliver — do what we say we’re going to do.

It’s not the click that doesn’t come that’s a loss. It’s the click that comes to find that we’re not what we suggested we would be. A great headline followed by something less doesn’t win. It doesn’t even finish.

Great headline, lame blog post — you’ve been there. What’s your response when you end up on one of those?

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn the art of online conversation.

My ROI – SOBCon 09

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The theme for SOBCon last weekend in Chicago was the Return on Investment (ROI) of Relationships. As we learned from KD Paine’s presentation there are many ways to measure ROI, and in a successful business model that is the goal – to measure output in relation to input. It’s a difficult issue because, first, there has to be a clear definition of relationship and then what does the return actually mean? Are we dealing with dollar and cents as our measure or are we calculating visits to a website as our return? The answer to the question is situation specific and, having said that, I can really only talk about my ROI as it pertains to my weekend in Chicago. 

I must admit I was very nervous about going to the conference. Although I have made lots of great connections online I am new to this and attending a “biz school” for bloggers was a little daunting. My take aways:
 
– Meeting people face-to-face strengthened relationships and took them to a new level of trust and support. And oh how we laughed! 
-I learned things about the business of blogging: how to make money, practical skills, new techniques, and of many new services out there. 
– I learned that having a lot of connections, investing in relationships with many different people from many different backgrounds and areas of interest’s leads to an incredible arsenal of resources. Putting these people in a room together created energy you could actually feel and almost see.  
– I made connections, which will lead to future projects that may provide
employment. 
–  Days later I learned that the best take away was the feeling of being revitalized and knowing of all the support available in the SOB community. 
– I learned that the conversation generated by the presenters, as with Brian Clark’s presentation, was even more valuable than the presentation itself.
 

I measured my ROI and am extremely happy with my return. The most valuable item? Definitely conversation. In the end isn’t that what we’re all trying to create?  A conversation around our post, service, blog, product, idea, or self? ? 

from: Kathryn Jennex aka northernchick

Seven Ways to Offer an Irresistibly Readable Blog to the Undecided Readers of Your Blog

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Who Decides to Read Your Blog?

I went back to the archives to find, revise and expand, and bring this one back to you. The content is even more relevant now that the conversation has moved to so many locations and the noise is so much louder.

In just a brief one-twentieth of a second–less than half the time it takes to blink–people make aesthetic judgments that influence the rest of their experience with an Internet site.

–Kamakshi Tandon
REUTERS, Internet users judge Web sites in less than a blink
Jan. 17, 2006
Liz reading computer

We’ve got less than a blink to grab a reader’s attention. The reader clicks in. Looks. Decides and then . . . and then what? . . . Do they stay or do they leave? If they stay, did what they see lend our words more credibility or did it take some away?

Design, curb appeal, packaging — whatever you call it — it’s what brings customer-readers further into our businesses and our blogs. They recognize what works for them and what doesn’t. If it doesn’t, they’re gone so quickly that even our stats programs don’t know. Try the Blink Test if you want a baseline idea of what your readers are seeing before they blink.

What about reluctant readers, undecideds who decide to stay a little longer? What can we do to convince them to stay? Better yet, how can we turn them into fans?

Capturing the Attention of Reluctant Readers

Uber Reader Sign

In educational publishing, we use a euphemism, “reluctant readers.” It’s meant to describe kids who, rather than read, they turn away to find their inline skates or a shiny object online. To get those customer-readers engaged you don’t forget them, you off them something. As a product builder, they’re my favorite customers to write for and to write about.

Why am I talking about this when you write for literate adults? The interwebs offer so much that this information has become vitally important to every person who writes a blog. .

. . . You see, with no time and too much information to sort and process, we’re all reluctant readers and becoming so more and more. If you’re a skeptic, try reading the tax code –or any “have-to” document on your least favorite subject. You’ll wish that there were something more to see than long columns of endless text, something to break up the boring words.

If we want our customer-readers to stay long enough to hear what we’re saying, we need to offer an experience that’s irresistible. We’ve got to

  • offer information that’s useful and makes sense to them
  • appeal to their sense of fun, offers a beautiful experience, or moves them emotionally
  • deliver it in ways that fit into the time their life has available

Irresistible is all about the engaging the folks who come in all three ways above.

Reader Support as Part of Your Brand

Those kids we call reluctant readers leave their inline skates to read what they’re madly interested in — books on extreme sports and the latest gaming websites and blogs — if they’re made right. As educators, we keep them using the research that show us how to construct information so that they’re reading faster and with more satisfaction.

You can use that same educational research to engage your customer-readers. Brand your blog as a worthwhile source of quality content. It’s one more way, that you can make customer-reader support a resounding part of your offer.

  1. Tell the story of the information. Quality is essential, but know that quality information can’t carry the load. If people only want information sources are plenty. The story of the facts, your experience or response to them is only where you are. It’s the story that gives connects people to the information. Give your words and your blog life, appeal, and meaning and you’ll be most of the way there.
  2. Use sub-heads liberally. Sub-heads break the text into shorter bits. Subconsciously that not only tells me what this bit is about. It also says I only have to read this far and then I get to breathe again. Our brains like subheads. Search engines like them too. The keywords are guideposts that organize our thoughts.
  3. Use everyday words. Everyday words keep the reader moving forward. Big words make us stop to consider them. Think about it. The word use is a fine one, use it. Do you really mean utilize? Use keeps me going. Utilize makes me stop to wonder whether you mean something other than the what use would have said. Anything that stops a reader works against your message being heard.
  4. Use one or two pictures, images, art, and color to enhance your message. Place them with care where add value to the text. Put images where readers expect to find them. If you’re not sure ask a customer-reader to give you feedback on how you’re doing. Design seems easy, but it’s not.
  5. Take the time to write something short. The point here is to make every word count. Be lethal. Remove every word that you don’t need. It’s amazing how many extra words you can find when your quest is to go looking for them. A few sentences ago, I turned this into two posts instead of one.
  6. Use typographic cues, such as bold and italic, to show what’s important. Be consistent and try not to make everything important. If you use underlined text to show what is a link, don’t use an underline for anything else. If you make everything important, then nothing is.
  7. Show up to let folks know you want them there. Write with room for them to add their view. Consider the questions you ask them. When they take the time to respond, let them know that you heard. Take time to answer back with your thoughts and if you can, ask another question.

Each of these points are about helping reluctant readers access your message in the easiest most straightforward way. When you support me like that I feel like we’re both smart.

Ever read something that made you feel like the writer was saying something you always thought? . . . or something that just made you feel smart for reading it? Bet you went back to see what else that writer had to say . . . . These are just a few more ways to a fan.

What makes an irresistibly readable blog for you?

–ME “Liz” Strauss
Work with Liz!!

7 Ways to Check … Is Blogging Your Dream?

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A Guest Post by Lisa Newton

For me, the answer to this question is a total, unabashed YES. I live, sleep, and breathe my blog, Travelin’ Local.

1-3 Do You Live, Sleep, Breathe Your Blog?

Live. I live in California, and became a resident two years ago; but I’ve fallen in love with it, the people, its beaches, the cities, the mountains—and so much, much more. However, being in California is only part of what I live for. I also live for my other passion which is photography. Many years ago, I played with a 35mm camera, but four kids, a family, and work interrupted my love of photography. A few months ago, thanks to a Christmas gift, my passion for photography was reactivated.

So what better way to express my two passions than creating my own blog where I am able to feature my deeply personal interpretation of my local neighborhoods, with photos, prose and stories, and research about “all things” California? Thus, Travelin’ Local was born.

Sleep. How does one sleep with their blog? Because I’m thinking about it as soon as I wake up, and right before I go to bed, and even (although it’s only happened twice), when I wake up in the middle of the night—burning with an idea, or thought, which I quickly wrote down on my notebook next to the nightstand, before going back to sleep.

Breathe. I breathe life into my blog, and it gives life back to me. Like yesterday. After working for 10 hours at my “day” job, I arriving home, glanced at the sky, and knew right there right then, that I had to go right back out. I happened to see the one of the most beautiful and stunning sunsets I’ve seen in many, many years. So grabbed my camera and started shooting photo after photo, before the sun quickly set—with one of the pictures featured here. Like a bricklayer who uses bricks to build a wall, I choose words as a wordsmith, instead, to construct a story about the sights and sounds of what I see and experience. And because blogging is an instantaneous and spontaneous endeavor, I immediately wrote this to share my story.

4 – 7 Is Blogging Passion, Connections, Dedication and Goals?

Passion. Don’t confuse passion with unrealistic dreams of grandeur. With our newly wired world, it’s easy to get caught up with things that aren’t realistic. On the other hand from the gems of ideas, do spring captains of finance, information technology, publishing, arts, science, and writing. I have a great family, wonderful friends, and feel good about where I’m at. But my love of blogging has taken me to the next level, just as blogging itself fuels my passion.

Meaningful Connections. Another very important reason my blog is important to me is that it affords me with the ability to meet interesting and inspiring people every day. Lance is a tremendous talent and great person who writes about life with uncanny depth and persuasion of conviction. And with her divine photography; Diane C. takes me right into her “home” with her photo blog of the intricacies and fascinating Arizona desert and habitats; and Henie creates art every day, sharing it with her readers. These are just three examples of the wonderful and talented people that I’ve made friends with at my Travelin’ Local community.

Dedication. Even before I started my blog, I spent quite a bit of time doing my homework by reading other blogs, blogs about blogging, joining communities, fastidiously responding to other’s comments, and enjoying countless hours looking at the huge amount of photography on the Internet. I learned about writing, reading, design, and life.

Setting Goals. I created Travelin’ Local because it’s my passion and inspiration. I did so with a very specific creative and publishing model in mind—I wanted to show and share with the world California; but from my own perspective. But along the way, I literally stumbled upon a “name your dream” contest for photographers and photojournalists, to name their dream job—so for me the decision to participate in it was instantaneous. My dream job is to keep doing what I was already doing—which was Travelin’ Local–but taking it to the next level with more and more content and photojournalistic stories. The chance to win $50,000 didn’t hurt my want for the assignment, either.

I looked at it, and of course — California Dreamin’ was my submission. I entered the contest, aware that I don’t yet know as many people online as I want to, but both in degree and kind requesting votes isn’t considered spam. (Yes, I do read Chris Brogan ……………………….:)

Is Blogging Your Dream? I’ve told you all a lot about myself, along with the where’s, why’s, and when’s of what drives me. So back to the original question posed in the title. My blog is my dream which I made a reality, because I live for it, and it in turn inspires me and others, which, in turn, inspires others and others, creating something that will hopefully be passed on to future generations. If you’re so inclined, please take a look at my contest entry, California Dreamin’. It only takes a few minutes to register. To be considered for the next stage of judging, California Dreamin’ needs to be in the top 20 of all entries. I’d love to get a little blogger help, and I know that Liz’s community would totally understand how to help my dream turn into a reality.

What about you? Do you dream your blog? Is your blog a dream? Do you Dream Big?

Lisa Newton writes content and talks about social media at Travelin’ Local . Her twitter name is @LisaNewton

Register for SOBCon09 NOW!!

A Goal with Action Is a Wish!

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10 Blogger Best Practices: Guides as You Extend Your Reach

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How to blog series

Know Who You Are

All year long I’ve mulling on a thought I first considered when I was under 5 years old. I wrote about it on my first blog.

“Square peg in a round hole.” That’s what people used to call it.

Even as a kid I knew it was a silly waste of time to put a square peg in a round hole. That was just plain common sense To make the peg fit, it wouldn’t be a square peg anymore. It would hurt the peg, and the hole wouldn’t like it.

Whenever I try to make myself fit a situation, it’s like trying to teach a pig to sing — sounds awful and the pig gets mad. I turn into a louder, sort of a shiny green spandex facsimile of the real me. Is it a wonder then that people don’t respond well?

It’s really no surprise that trying to be something “other” doesn’t work with a blog either.

Relationships are a lot more fun with people who know themselves. Our blogs are reflections of how well we know who we are.

10 Blogger Best Practices

Here are 10 Blogger Best Practices for the social web. These 10 best practices guide me as I write and meet new people on the social business web. They help me stay focused on my quest and explain it when people ask. When I remember them, they serve me well. I hope they’ll serve you too.

  1. Know yourself. Know what you’re about and always walk, talk, and blog your own truth. You can’t write my blog post. I can’t write yours. More on that from this great speech about how Oprah found her voice.
  2. Find the people who explore thoughts the same way you do. They’re the ones who’ll enjoy what you write. Share what they say. Pass links to comments on Twitter. Use Twitter Explore to find people talking about common questions and ideas. They’re the one’s who will constantly inspire you. We always think that people who think as we do are incredibly smart.
  3. Talk about what you blog in ways that show you value what you have to offer. Talk about what you want to share in ways that make people proud to pass them on. Don’t fear the blog link that points to a blog post a friend wrote. I know you’d never use a blog link to attract attention from away someone else to you.
  4. When you meet someone new, be interested in who they are and what they’re about. Ask questions. Learn details. Find out their passions. Ideas come from being curious about what people are doing and why. Meeting someone new can be as revealing and invigorating as a rare celebrity interview.
  5. Step away from the podium. Forget what you learned in school. Writing on the internet is about conversation and listening, not presentation. Write for an intelligent friend who just doesn’t know what you do. Leave lots of room for questions and thoughtful interpretation.
  6. Whatever you blog, bring your experience to it. Tell how you learned it, how you found it, how you felt before and after you knew it. Tell the story of the information from your point of view. People come for the you in the information — the information without the you is in other places.
  7. Leave room for visitors to add to the conversation. Be complete but not thorough. You can start a list and let the folks who come add to it. If you end with a question, consider the question carefully. Make it intriguing enough that you would want to stop to answer it.
  8. Open doors and showcase others whenever you can. Connect people to information, to other people, and to answers to their questions. Serve the people who love what you do. The best promotion for your blog is promotion other people. Talk about the the people who visit your blog.
  9. Always be happy to see people who say hello! Call them by name and let them know you see them. Let them feel that they can move around freely. Make sense?
  10. Be you. Information is everywhere. It’s the you inside the information and the you that responds that will bring people back.

I’m about how relationships, conversation, and how businesses and communities grow. I help people understand the culture and sensitivities of the written word in the fast-paced Internet world and show companies how to connect with people. I’m always going to write more about how to use the social media tools to forge relationships than I’ll ever write about the tools straight out.

Knowing that makes it easier to extend my network. I can do what I love in service to people who think what I do is pretty special.

What guides you?

–ME “Liz” Strauss
Work with Liz!!