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6 Reasons Readers Don’t Click Your Ads and What to Do about It

October 23, 2006 by Liz

Busted!

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Last night I did something that I found curious. Here’s what happened.

I was writing a piece and I needed to think. To get some space, I put the idea on hold, while I clicked over to check my stats. I’d hardly started, when a comment came in on Successful-Blog. I went back to talk about the Jolly Green wearing PayPerPost on his chest.

That done, I returned to my stats, but the window was partly covered.

By accident I clicked on an ad!

Oh no! Not that! Busted!

Someone Already Knew

The second the ad came up, I automatically looked away. NO! I’m not an ad clicker. No, no no! I needed out of there right away!

I looked around for a witness to my reckless clicking. No one here saw. Still I knew Some place, somewhere, in some stats, someone already had tracked me there.

Then I had an epiphany. Okay, I woke up.

[Read more…]

Filed Under: Blog Review, Successful Blog Tagged With: ads, bc, blog-promotion, Customer Think, personal-branding, why-customers-dont-click-ads

Bloggy Life Question 25 — Would You Blog as the Opposite Sex?

October 15, 2006 by Liz

Mr. um, I mean Ms. er, Sir, Ma’am?

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . .


You’ve been approached by a well-financed enterprised to blog for them on a high-end blog, called
Views. The blogging team will be you and one other person, someone of the opposite sex. Each of you will be paid US$60,000/year to post at least six times a week about your opinions on any topic– from music to arithmetic.

The blog will be launched with a massive media blitz, and you’ll have access to the resources of an entire media library for photos and content.

The catch? Each of you must blog under the guise of a member of the opposite sex — in other words, you’d be switching roles — and your contract binds you to keep your true identity secret.

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Life Question 24 — Hello, Blogger, I’m Her Parent!
Bloggy Question 23 — Would You Live Blog the Wedding?
Bloggy Question 20 — A Significant Other Says “No Blog”
Bloggy Question 19 — A Blogging Life of Fiction

Filed Under: Bloggy Questions, Community, Customer Think, Outside the Box, Successful Blog Tagged With: bc, blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, Customer Think, personal-branding, problems

If You Want Me to Care, Tell Me Who You Are

October 14, 2006 by Liz

Identity, Credibility, Humanity

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It happened twice last night. I was reading a new blog and got interested. I went to the About page and there was none. . . .

Most blogging templates come with an About page — a page ready for the blogger add a bio and background. Here at Successful-Blog the About Liz page is so often visited, the page itself has a Google Page Rank of 5!

Why is that?

It’s not because I am so particularly fascinating. It’s because people want to know who’s talking to them.

When I study my referral logs, I check the visitor paths. New readers come. They read a while, and then, go to the About page. It’s not unusual for visitors who read several posts,to return to the About page more than once in a visit. I see that happen daily.

A well-written About page offers asset value and provides a service to readers. It begins a relationship on three levels.

  • Identity. An About page welcomes visitors who come to your blog by telling them something about you.
  • Credibility. It lets your readers see your personal stake in the blog and how only you could write it.
  • Humanity. The About page lets readers know there’s a person behind the blog. Without it, you’ve left an anonymous letter.

Write an About page that introduces you. It’s sets up your brand and starts our relationship. It makes that first connect between us as writer and reader. We’re all so busy and anonymous sources are unreliable at best.

I want to care about what you write. Please tell me who you are.

–ME “Liz” Strauss

Related articles
How to Code Links for Sidebars and Posts
Getting Customers to Stop by to See You
Blog Promotion Basics [for Everyone]
New Blogger Page

Filed Under: Blog Basics, Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: About-Page, bc, blog-promotion, Customer Think, new-blogger

How Writing is Like Getting a Nervous Chihuahua to Stop Peeing

October 12, 2006 by Liz

The Chihuahua Story

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One of my favorite writing stories is man against dog story. It goes like this.

A man named, Jack, and his wife shared their home with a Chihuahua, named “Loco.” As Chihuahuas are, Loco was a nervous, little dog always moving and shaking. Loco was even more nervous, when Jack waa around because the little dog was unsure of the big man’s affection.

Every time Jack came near the creature, fearful Loco would run to the kitchen. Next would come the awful, clattery tapping, of tiny Chihuahua-dog nails on the kitchen tile floor and then the stomping of industrial workboots following after. When Jack made it to the kitchen, he would loudly say, “Stop that damn racket. Stop it NOW.”

Loco would freeze at Jack’s command, spread his back legs, and proceed to pee on the yellow and gray kitchen floor.

This event happened almost every day. Jack muttered under his breath as he cleaned it up. Who knows if Loco understood words like That dog has to go . . . if it weren’t my wife’s dog . . .?

Day after day, Loco got nervous. Jack yelled. Loco peed. Jack got mad.

Finally Jack sought help from a friend who suggested that Jack immediately put the dog’s nose in the “event,” tap his nose with a newspaper, and then set the dog outside.

“That,” the friend promised, “would help the dog connect the “event” to doing it outside.” The friend cautioned Jack that it might take a few days, but to keep at it until the dog showed progress.

Jack thought it was worth a try.

So the very next time the dog peed on the floor, Jack followed the plan. He put the dog’s nose in the “event,” tapped it with a newspaper, and threw the dog out the open kitchen window — the one right over the sink. He repeated the process each time with out missing a beat.

The dog learned.

By the fifth day, the dog knew what to do.

He peed on the floor

and jumped out the window.

Readers take from our writing what their experience tells them.

So how do we make our message as clear as possible? Let me show you.
[Read more…]

Filed Under: Customer Think, Personal Branding, Successful Blog, Writing Tagged With: bc, blog-promotion, Customer Think, messages-sent-message-received, personal-branding, Power-Writing-for-Everyone, The-Dog-Story

Get Edgy: Contest Ideas to Push ANY Blog to the Remarkable Edge

October 10, 2006 by Liz

Writing Contests as Edgecraft

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Writing contests, I know you’ve seen ’em so have I. I’m a writer and I don’t have time to enter them. I imagine that most techies and other nonwriters pass them by completely.

If you want my attention, doing two things is important.

Mix something successful from over there to something you have here.

Find the edge of here — be noticed, outstanding, and remarkable.

Seth calls moving out to that remarkable edge edgecrafting. It’s knowing who you are, knowing what business you’re in, and not letting tradition or the perceived risk — that perceived risk that edging out comes packaged in. It’s investing in, inventing, or trying new things to make a mark that will get people remarking about what you’re doing.

A nonwriting blog — say a techie blog — having a writing contest is a remix with posibilities. Curious at the very least, don’t you think? Gotta get past curious to way out there, in order to be at the edge.

I’ve got some ideas . . .

How to Set Up a Contest that Works

Nothing is less fun than a contest where no one shows up. So let’s start with the basics that tilt the balance in your favor.

  1. Keep the rules few and the task simple.
  2. Keep the deadline definite and the timeline short, but not too short — a week is good.
  3. Announce it as many ways as you can. Remind folks daily on your blog. Send out email. Ask friends and colleagues to pass the word. Seek out and list your contest at sites such as competizione.

That being said, what kind of writing context might catch readers’ attention and get them to participate?

I’ve got a few ideas. . . .
[Read more…]

Filed Under: Community, Motivation, Successful Blog, Writing Tagged With: bc, blog comments, blog-writing, Customer Think, edgecraft, focusing-ideas, ideas, Writing-Contests, Writing-Power-for-Everyone

Bloggy Life Question 24 — Hello, Blogger, I’m Her Parent!

October 8, 2006 by Liz

Uh – Before You Go Out the Door . . .

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . .


You daughter who’s 16 has been reading a the blog of a young man who is 19. You’ve visited his blog. He writes about cars, music, and girls — lots and lots of other girls. His blog shows plenty of pictures of them. He’s not a shy boy about his relationships. Your daughter and this boy been reading each other’s blogs for several months and leaving comments.

Today your daughter has told you that the young man is coming to visit your city and will be staying at the local chain motel. She’s so looking forward to seeing him. What ground rules do you set for the visit?

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Question 23 — Would You Live Blog the Wedding?
Bloggy Question 20 — A Significant Other Says “No Blog”
Bloggy Question 19 — A Blogging Life of Fiction
Bloggy Question 18 — Suddenly You Have

Filed Under: Community, Customer Think, Outside the Box, Successful Blog Tagged With: bc, blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, Customer Think, personal-branding, problems

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