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Beware the Single Biggest Time Sink on the Web

September 10, 2009 by Liz

I've been thinking . . .

about time sinks.

When I first got to the web I spent my time wandering, exploring. I was learning and making friends. We’d discuss things, sometimes long delicious thoughts would last for days. Those conversations hardly happen much anymore. Everyone is so plugged in.

My inbox seems to be so many ideas coming at me. Each one is colorful and attractive. Many are doable. Some have potential to be huge. Some will never run.

I used to volunteer time helping folks think through their idea, put together the pieces so that they would have something whole and workable. Eventually I found that I can’t help every idea and get anything of my own done. A great idea deserves a commitment.

How many commitments can one person make?

Getting ideas is so much fun. Making them happen is where the real work starts.

We lose interest, find a flaw, get seduced by a new idea, or land a job that offers more.

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Have you found that biggest time sink on the web are ideas that never get done?

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Filed Under: Motivation, Successful Blog Tagged With: bc, getting_ideas, LinkedIn, Living-Web

What Is Facebook?

September 9, 2009 by Liz

The LANGUAGE of SOCIAL MEDIA

Words have a deep effect on
how we interpret and interact with the world.
The words we use and how we define them
reveal our interests, concerns, and values.
This series explores the words of social media.

 

facebook

 

Facebook — Has the Small Town Grown Up?

Facebook … is it part college yearbook and part small town? What’s been called the walled garden of Facebook is now a new place since they’ve invited mom and dad to move in. It’s even more changed since they added the dynamic stream of FriendFeed.

Wikipedia says:

Facebook is a social networking website that is operated and privately owned by Facebook, Inc.[1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. The website’s name stems from the colloquial name of a book given to incoming students at Zuckerberg’s high school alma mater, Phillips Exeter Academy. The book shows the faces and names of the school’s students and faculty.

Still at the core of Facebook seems to be two highly different community ethics going on. A huge population of Facebookers never had a choice about being there — soon as college started they became part when friends uploaded their pictures and invited them to see which ones. The other population joined later. We’re newcommers to Ellis Island. Some of us are setting up business, trying to make a buck. Some of us are trying to find our past loved ones who’ve emigrated there. Some are trying to connect, fit it, make sense of it all.

The first population and the second population will never quite view Facebook the same. It’s kind of like anywhere … it’s different if you grew up there.

Here’s how some folks answered the question, “If twitter is a huge networking room, what is Facebook?”

@OwenGreaves: “If twitter is a huge networking room, what is Facebook? – A Chinese Bath :)”
@jeffw171: “outdated and arcane”
@AmberCadabra: “The same. With a different crowd. And stupid quizzes on the cocktail tables.”
@gurnage: “Facebook is an online reunion. Twitter is new friends, Facebook is old.
@abbebuck: “Liz, FaceBook is a soda fountain with pictures!”
@MargieNewman “high school”
@markramsey: “a network of interconnected microcommunities?”
@netcitizen : “its more about the people,faces,friends.”
@djwaldow: “It’s a huge networking house!”
@judel “I see twitter as a utility to meet people and have conversation before actually meeting in person, and for business leads & rel.”
@jennydecki “Facebook is a huge Frat Party – you can still make great connections but mostly it’s about funny farm animal stories.”
@AlliWorthington “chit chatting with everyone you already know?”
@cheapsuits ” it’s a cafe a bunch of friends show up at.”
@my3boybarians “a huge, creepy networking room?”
@JasonFalls “Lunchroom at most high schools … but now with old people eating there.”
@piero_ “your lounge?”
@ssmirnov “FB is a painfully awkward highschool reunion.”

@cassieaiden “facebook is a very informal resume….I think.”
@blancastella “more to click/type/apply yourself to, perhaps?”
@Cosecha “a huge, creepy networking room?”
@berrybrewer “Twitter is a conference where I pass out business cards; Facebook is a class/family reunion where I show pics of my kid.”
@Gestalt “Facebook is a walled garden. Today’s version of AOL.”

@hehotiron “Chuck E Cheese?!?”
@berrybrewer “Twitter is a conference where I pass out business cards; Facebook is a class/family reunion where I show pics of my kid.”
@Gestalt “Facebook is a walled garden. Today’s version of AOL.”

What is Facebook?

For more information see:
Wiktionary
Wikidpedia
Campus Firewatch
techterms.com

SEE ALSO:
What Is Social Media?
What Is Social Networking?
What IS a Social Community?
What Is Online Social Media Conversation?
What Is a Blog?
What Is Twitter?

If twitter is a huge networking room, what is Facebook?
Got more to add? C’mon let’s talk.

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Community, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Facebook, LinkedIn, social media vocabulary

SOB Business Cafe 09-03-09

September 4, 2009 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Copyblogger
To avoid this awful fate, you probably try to keep your posts short, chopping up longer ideas into a series of posts. No need to scare away readers by dumping too much information on them all at once, right?

Makes sense, but what’s weird is it doesn’t work that way.

Do Long Blog Posts Scare Away Readers?


Freelance Folder
If you’ve ever faced a client who has tried to low-ball you on a project, then you know that it’s not much fun. Your excitement at finding a potential new client quickly fades when you discover that he or she is merely trying to take advantage of you.

What To Say To Your Low-Balling Clients


How to Save the World
Last week I had a fascinating chat with Mark Brady, marketing/design guru extraordinaire, whose Alchemy model of business elements, using the metaphor of the periodic table of elements, is so achingly beautiful and original that I don’t really care whether it makes sense or not.

From Knowing to Doing: How and Why We Act


Photo Matt
I often get asked something along the line of, “If you weren’t leading Automattic, what would you work on?” There’s not a single answer to this question; the answer changes day to day. But I think if you asked me today, I’d say I would like to start a bank.

Starting a Bank


problogger
I should say that while this post contains 9 ways to promote a blog post – that I rarely use all of them at once. Keep in mind that the idea of ’seeding’ is not about forcing things but rather it is about getting things going and then letting something organic happen.

9 Things to Do To Make Sure Your Next Blog Post is Read by More than Your Mom


Related ala carte selections include

AdRants
People always pay more for the paranormal.

Move Over P Diddy, Dan Aykroyd’s Spirits Have Spirits


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

Buy the Insider’s Guide to Online Conversation.

Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

Measuring What We Care About Is Not the Same as Caring

September 2, 2009 by Liz

Does It Have to Be So Complicated?

Yesterday my day started with this lovely message.

chislett@lizstrauss your talk of “visible authenticy” & more present conversations through reflection is prompting me to tune in to you more often.

Thank you, Peter. I write this for you.

What’s So Hard About Putting a Heart in What We Do?

Today at Ad-Tech, I heard a lot about data and leveraging the digital space. The word insight came up often, but like a buzz word, not like an idea.

Let me say I believe in ROI. Nothing is a good idea if it doesn’t sell. I get that. Profits make progress. I like to pay the rent and pass out raises.

I heard words like engagement. I saw professionals trying too hard to micro analyze behavior.

It’s not that hard to explain people.

Human nature hasn’t changed and neither have the priorities required for successfully conveying your message. — David Ogilvy

So much talking today sounded like broadcasting …

  • Talking about how to engage consumers.
  • Talking about how to measure conversation.
  • Talking about hopes to get “consumers” talking to their “peers.”

It was stunning that everyone seemed to have forgotten that consumers are people.

People talk to friends and family, not peers. People give meaning to what people do. Your brand, your campaign, or your engagement does not.

No one cares what you do or know until we know that you care.


Measuring what we care about is not the same as caring about us.

Surely you know that.

1110700_heart

Can you find the heart in the data?
Why does it have to be so complicated?

I make connections …
–ME “Liz” Strauss
Work with Liz to be present.

Buy the eBook. and Register for SOBCon2010 NOW!!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: AdTech, advertising, bc, LinkedIn

If I Don't Trust Me, Can I Trust You?

September 1, 2009 by Liz

I've been thinking . . .

about trust again.

Is trust confidence in me, confidence in you, or confidence in both of us?

Some say trust is entirely internal, and only confidence is observable. If I trust in myself, then I can trust in the world. I trust the person who stated that fact in Wikipedia. Or is it the person who edited the fact to read correctly?

Trust is influence. People who trust are easily persuaded. People who don’t trust don’t listen long enough to hear the argument.

Do I trust because I agree? Maybe.
Do I agree because I trust? I don’t think so.

My dad used to say, Only believe half of what you see and none of what you hear.”

Do I trust you because I know you? I think so.
Do I know you because I trust you? That seems so too.

sobcon08

If I don’t trust me, can I trust you?

It’s an interesting thought.

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Filed Under: Marketing /Sales / Social Media, Successful Blog, Trends Tagged With: bc, LinkedIn, social business, trust

AdTech Chicago – What Would You Like to Know?

September 1, 2009 by Liz

ad-tech-chicago

I’m heading to AdTech Chicago today and tomorrow as a member of the blogger press. I’ll be attending sessions, exploring the expo, and engaging a few people in interviews.

What would you like to know about

  • consumer behavior
  • case studies
  • mobile mix
  • search
  • what brands are doing

Leave your questions here, and I’ll ask them while I’m there.

I make connections … for you.
— ME “Liz” Strauss
–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: AdTech Chicago, bc, LinkedIn, social business

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