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9rules List Take 2

June 11, 2006 by Liz

Hello

This is me. I’m Liz. I’m the nice one.
I love 9rules Network. This Not a critique of the blogs there.
I never imagined in a million years it would be taken as such.
I’m sorry it was mistaken for that.
My apologies. I am truly sorry if that was not clear..
It saddens me to think someone would mistake this as something like that.
I’m so very sorry to all of you and so embarassed.

So I set the record straight.
I loved 9rules and everyone I met there when I was member and I still do.
Paul Scrivens has only been good to me. I consider him a friend.
This piece was simply meant as study in how quicky readers can sometimes make decisions
That was all.
As my dad use to say, “Only believe 1/2 of what you see, and none of what you hear.”

Sincerely,
Liz

PS. This was a post about the mathematics of a customer’s quick scan. 13,5% of 111 made a “I wanna look later list. Read the post again. There is no critical malice in it. It is an emotional observation of my own behavior.
_______________________________________________________________

Going Down the List Again

Customer Think Logo

A week ago the 9rules Network announced 111 new sites had been selected to join them. I had the interesting experience of going through the list of 111 domain names looking for the blogs of folks I knew. I learned a few things from that experience that I think are worth sharing.

UPDATE: It seems I need to update this. These are the response of a cursory look through a bunch of 111 blogs that I knew nothing about, except that within them there were a certain number I already knew well. I had a limited lime as I went through list to capture those that immediately grabbed my attention. This doesn’t mean those that didn’t have something wrong. I wasn’t judging a contest. I was supershopping as some customer on timed reconnaissance might do. There is no intended implication that the blogs I left behind have anything lacking. This is about 15 unnamed blogs I happend to pick up on my way through a list of 111 that were selected.

Think of these as observations from the field. Do what you will with them.

  • I don’t pay attention to domain names. I pay attention to titles. That meant I had to check every single one just to be sure I didn’t miss a great blog — a blog that has, for one reason or another, a domain name that is wildly different from its title. If you have a different name on your blog, make sure that folks know about it, before they have to go through search engines to find you.
  • Too much going on and nothing to look at. There were several sites that couldn’t hold my attention for longer than a second. They made it easy to click on.
  • I was in a hurry to get to the short list. Some bloggers actually said they weren’t good enough to be in 9rules. I decided to agree with them. When there are too many choices in a short time space, customers look for reasons to say no. At least I know that I do.
  • On a second look, only 6 of the 15 blogs I bookmarked still hold my attention. I collected what I thought were 15 winners. I went back to check them out tonight. I couldn’t remember what I saw in most of them. Most seemed unremarkable. Had they blown their wad to get in? Did they not stand up to a longer look?
  • This is not the time to think that folks won’t notice. One of the 15 still has the same post up — the post that says it was chosen to be in 9rules.

Only 6 out of 111. Granted I went through the list fast and furious, but . . . even 6 out of 15 is disappointing. . . . I’m going to keep watching all 15 of them. I’ll let you know whether things change.

PS — I still like the ones I knew were great going in.

–ME “Liz” Strauss

Related articles
9rules Picked Great Ones
See the entire Customer Think Series on the SUCCESSFUL SERIES PAGE

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, blog-promotion, brand-loyalty, brand-You-and-Me, business-promotion, curiosity, Customer Think, customer-relationships, personal_branding, personal-branding, promotion

7 Steps & the Key to Spotting Trends

June 5, 2006 by Liz

Getting the People Data

Trendspotters 101 logo

It’s easy to get the people data. Just become obsessive. No, I don’t mean get clinical. Don’t be grabbing people off the street and pulling them in under interrogation lights. I mean get steeped in the culture, become a saturation learner. You can see it in trendspotters — Seth Godin, Tom Peters, Prince Campbell — that they live people. breathe what people think. People aren’t just information on paper to them. People are what trendspotters think about, talk about, even when you’re not around.

They do it so much their significant others say, “Honey, don’t make me live it.” [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog, Trends Tagged With: bc, Customer Think, finding-trends, focus-groups, imagination, Strategy/Analysis, Trendspotting-101

Trendspotting — Where 97.9% Fail

May 31, 2006 by Liz

Learn Everything

Trendspotters 101 logo

We all want that ability to be able to see the next big trend before it happens — what people will be wanting, doing, needing, going to, and buying NEXT. We want to be there ready and waiting for those customers.

Some folks can see that next trend and hit it fairly often. No one can do it 100%. No one can get any customer base to behave 100% predictably.

Good morning, Class.
Find the next trend. Oh yes, 97.9% of you wll fail this test.

[Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog, Trends Tagged With: bc, blog_promotion, Customer Think, observing_others, perception, personal-branding, trendspotting, Trendspotting_101

The TECHNORATI Business Model Revealed

May 24, 2006 by Liz

Smoke and Mirrors

Don’t be fooled by smoke and mirrors. Five blogs on an AP website is nothing. Technorati on every one of them is a big deal. Technorati is joining the mainstream. That doesn’t mean bloggers are.

By virture of it’s index of OUR blog posts, and 3 deals in announced in the last 3 days, Technorati is one of the worlds largest content providers with it’s name on every Paramount Classic and AP website.

It sure looks like we provide their content for nothing. Technorati gains plenty of fame and who knows how many dollars?

I was wrong before. The strategy here is brilliant. It’s so far outside the box, I didn’t even see it.

Sorry David, this too clever by half for me to be quiet about. What is it that I misinterpret here? Please set me straight. I really want to believe I have something wrong, but all of the pieces fit as I look at it.

How did this happen? Why doesn’t anyone see this? [links via Bloggers Blog]

–ME “Liz” Strauss

Related articles
Technorati–Shopping Is NOT Strategy
Technorati — Hollywood and International
Technorati Blog Cards
It’s Not Your Blog, It’s Technorati
Put Your 2Cents In–What’s Technorati Worth–Without Janice?

Filed Under: Strategy/Analysis, Successful Blog, Tech/Stats Tagged With: AP, bc, David_Sifry, Paramount, Technorati

Technorati–Shopping Is NOT Strategy

May 24, 2006 by Liz

Joining the Mainstream Are We?

Customer Think Logo

I’m starting to feel like I’m on Weekend Update on Saturday Night Live. As Sting would say Be still my beating heart. Another day, another 50 cents, and Peter Hirschberg is announcing another Technorati new deal. This time Technorati teams with Associated Press to connect you and me and 40 million bloggers to over 450 AP member websites. The new service began this morning. How will this help my life, my business, my brand? I just don’t see it.

Excuse me. Excuse me, please. Is this door number 3? Darn, I lose again. Yoohoo! I’m the little guy who uses your service. [Read more…]

Filed Under: Strategy/Analysis, Successful Blog, Tech/Stats Tagged With: Associated_Press, bc, David_Sifry, Janice_Myint, Paramount_Classics, Peter_Hirshberg, Strategy/Analysis, Technorati, Tehnorati

Open Source Education — GELC

May 23, 2006 by Liz

Open Source

We know open source is only as good as the folks who contribute. It can be as successful and adaptable as Linux. It can be helpful as all of the WordPress plugins.

Open source can also get mired in policy and minutiae — you can trust the definition at that link; it’s by the experts on the subject. Such issues have to be what shut down Zeal.com. I had to take the insane Zealot test four times a day for days, until I passed it. The questions were about such tiny details my mind couldn’t absorb them. (See Dear Wikipedia and try being an editor for the DMOZ.)

Enter the GELC

Enter the GELC, something really exciting. The Global Education and Learning Community. Some really smart, talented, experienced people are working together on it. It has the goal of an open source learning curriculum. It could be as powerful as Linux. I sure hope it is. Right now, Dr. Barbara (“Bobbi”) Kurshan, Executive Director of GELC is trying to prioritize some ideas via her blog. [The formatting is mine.]

Several ideas include

  • a repository to build and distribute open source textbooks – which are probably the first curricula ever developed for teaching and learning
  • a place for assessing the progress of a learner
  • a virtual design center for creating a curriculum from open education resources
  • a repository of courses
  • and a community for discussion about open source curriculum.

. . . all of these ideas will become part of GELC. But, which one is unique? Which one will make GELC the “thought leader” in the open source curriculum arena?

What would you answer? One comment said, . . . drop this area. It’s a big turnoff currently. Is that what you think?

–ME ‘Liz” Strauss

Related in some way
Dear Wikipedia . . .
Out WikiPedia, Hello Encyclopedia of Stupid

Filed Under: Business Life, Outside the Box, Strategy/Analysis, Successful Blog, Trends Tagged With: bc, Bobbi_Kurshan, DMOZ, Dr._Barbara_Kurshan, GELC, Linux, Open_source, Wikipedia, WordPress_plugins, Zeal.com

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