SOB Business Cafe 04-07-2006

April 7, 2006 by Liz

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the screenshot to enjoy each selection.

The Specials this Week are

Gary Miller at Blogoplex sends a message to David Sifry and a man named Chris Coffman to find out Gary and Chris seem to claim the same blog, though they’ve never met.

Blogoplex What's Technorati Up To? Screenshot

Noel Guinane takes a hard look at the use and uselessness of social network analysis to business.

Blood and Treasure Social Network Article Screenshot Link

Javier Cabrera (who has not sent me a comment hug for a very long time–he must be at dinner) shows off his CSS esssentials, which features blogs of high-end design from around the web.

Clear Your Mind CSS Essentials Screenshot Link

Improbulus explains how the Nextsplogs scam works. If you’ve not heard about this, check it out. This clever new trick uses redirection code to game the Google Next Blog viewing system. Apparently spammers never learned that they’re not supposed to cut in line.

Consuming Experience Next Blog queue traffic theft screenshot link

David Starling offers a serious analysis of Google’s current funding and what it means to Google and to us.

The Business of America Google Puts Hair on Its War Chest Article Link

Related ala carte selections include

Chartreuse BETA unravels the story of a webcam “grassroots music discovery” who now looks to be a plant by the recording industry. Once again, he saw something wasn’t right there when her popularity first became a big deal.

Chartreuse BETA Is Sandi Thom a Fraud? Screenshot Link

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

One Degree Extra

April 6, 2006 by Liz

At 211ÃÂ° water is hot.

At 212ÃÂ°, it boils.

With boiling water, comes steam.

Steam can power a locomotive.

The one extra degree makes the difference.

–Sam Parker and Mac Anderson, 212ÃÂ°, the extra degree, Simple Truths

One degree makes the difference. One degree that’s all–one degree. Are you willing to invest that extra degree in yourself, in business, in your brand?

–ME “Liz” Strauss

Brand YOU – When An Apology Is in Order

April 6, 2006 by Liz

The Challenge of Apologies

Handling an apology can seem like an overwhelming challenge, especially in a business situation. At the least, it makes everyone involved self-conscious. With a clear head and a eye toward resolution, apologizing can be the same as handling any other problem. Follow the same five basic steps.

Handle Yourself Not the Apology

1. Give yourself a chance to breathe.

2. Slow down your thinking.

3. Know the part where you are wrong.

4. Gain your balance and make a plan.

5. Move forward with calm and confidence.

Remember again to breathe.

Giving and Receiving Apologies

Don’t let the words, “I’m sorry,” scare you. They’re powerful words that, when given with care, can gain you more respect. An apology well received can do the same. It’s the fear of those two words that makes apologies go wrong.

Realize when you walk into a situation where an apology is going to happen that there is no person who has not behaved badly at some point in his or her life. If you’re having trouble starting, say so. If you feel you can say things more clearly in writing do so. Then offer the other person the choice to listen while you read it or to read it while you wait.

With apologies, less is more. Mean what you say and keep it simple. Don’t use an apology to move an agenda forward. Use these principles to uphold the integrity of your brand and to help everyone involved feel like a person of value.

When Apologizing

1. Own what you did wrong.

2. Start by saying why you are apologizing–that you value the person and the relationship and why it is important to you.

3. Say you’re sorry and say what you’re sorry for. “I’m sorry, I behaved badly.”

4. Don’t expect a response. It’s okay, if there isn’t one. Leave the other person a place to stand.

5. Thank the other person for listening.

When Accepting an Apology

1. Know that the other person feels self-conscious too. Be gracious and accepting.

2. Do say thank you. It feels more honest and equal than, “I accept.”

3. If you’re sorry too, say so. Don’t say things that aren’t true.

4. Always leave the other person a place to stand.

5. Always give the other person as much time as he or she needs.

Have a conversation after the apology. It’s a chance to get to know that person in a new way. Be thoughtful and honest, and you may forge a stronger relationship built on new respect.

A True Leader

Once you have apologized or heard an apology, move on to cooler more interesting matters. Don’t keep apologizing or talking about the incident. The horse is dead. The sale’s been made–don’t buy it back. Too much talk about it will devalue what’s already been said. The power of “I’m sorry,” diminishes the more times you repeat it. It also makes for more discomfort.

Do spend quality time as one human being with another sharing undivided attention. You may not make a new best friend, but you will find a person who has a few things in common with you. That’s a starting point for a new working relationship. You’ve just been through something hard together.

Apologies are never easy, but they don’t need to be scary or humiliating. The ability to apologize with grace and respect is a quality of a true leader.

–ME “Liz” Strauss

Don’t Let Burn Out Singe Your Brand

April 5, 2006 by Liz

Pulled Wire Thin

Recently I shared emails with SOB Dr. Deborah Serani about blogging, brands, and work stress in general. I asked her whether she had information regarding stress and burnout and within seconds I had an article in my gmail inbox. Now there’s a doctor who doesn’t make you wait!

I know it happened to me on my last major project. Timelines were tighter than humanly possible. Work piles were taller than the people working on them. Personalities were pulled wire thin. Everyone’s personal brand was summed up in “When will this be done?”

We Didn’t Know We Were Burned Out

Burn out was a serious problem–folks were working nights and weekends. They were coming in early and leaving late. Getting help wasn’t an option. This was intellectual property, by the time we caught someone up to speed the project would be done.

The worst part was we didn’t know that we were burned out.

Burn Out Is Serious

Burnout is a serious problem. It can tear down all you’ve done to build a reputation–your personal brand. It can cause folks to lose trust in who you are. It takes your confidence. It can steal your job.

Dr. Deborah Serani has a simple way for you to tell if you’re stressed and burning out and offers some things you can do about it if you are. Click the screenshot you’re worth it. We need you and your brand, thinking outside of the box.

Thanks, Deb. It’s great to have a Dr. on our side.

–ME “Liz” Strauss

Have Failure of the Imagination

April 5, 2006 by Liz

Plan B No–Fail Fast and Move On

The meeting had just started. We were talking to the company’s major owner-partner. We had laid out the framework of how we would turn the company around. The partner turned to the company president and said, “And do you have a Plan B, in case this doesn’t work?”

I said, “If you don’t mind . . . ” and asked if I might edit his question. We knew each other well, and so he said, “Sure.”

My new version was, “Is the plan flexible enough that if you find one or more parts not working, you can adjust your plan and keep moving forward?”

. . .

After the meeting, the owner-partner queried what my thinking was in editing his question. I said that it was two-fold: that how he thought affected our thinking and that to talk of Plan Bs at that juncture was to give permission to fail at Plan A before we’d even tried to make it work.

I really don’t like assumptions that Plan A has a chance of failing. I really don’t like Plan Bs for that reason. I don’t mind failures. I like to see them coming, fail fast, and move on.

Failure of Imagination

I actually seek out failures of imagination. I have them on purpose often. This is not a literal “my imagination does not work” kind of thing. It is my imagination conjuring all kinds of failure situations.

I use imagined failures to get ideas for writing and for all kinds of problem solving. Here are a variety of situatons and ways you might use failures of imagination to bring you to a stronger outcome.

Getting Ideas for Writing

Ask questions such as these.

Personal Failures as Ideas

Questioning Other Folks’ Possible Failures
Why is this person not qualified to teach, say, or do this?
What would happen if I actually tried this?
Where’s the flaw in this argument?
What information is missing from this report?
What failures are in the famous person’s past?
How many failures preceeded this invention?
How long before this gadget breaks down?

Designing a Process

Ask questions such as these.

On an Interview or With a Client

Ask questions such as these.

On Your Brand Identity

Ask questions such as these.

On Promoting Your Blog

Ask questions such as these.

Positive Negatives

No need to jump to the negatives. Instead, use them to keep your life positive. The trick is not to focus on the unproductive, but to seek out unwanted outcomes to find fun, positive ways to avoid them. Think of imagining failures as building a safety net for the tight rope walk that is your brand and your business.

Having a failure of imagination can be a fantastic resource for protecting your business. It’s so much more fun than working out a Plan B that, if you think about it, could easily have the same failure opportunities as Plan A does.

Can you have a failure of imagination? Are you positive or negative?

–ME “Liz” Strauss

Brand YOU–Handling Problems

April 4, 2006 by Liz

Brand Integrity

People say, Ã¢â¬ÅDonÃ¢â¬â¢t judge a book by its cover.Ã¢â¬?

In any relationship of substance, there comes a moment when things go wrong. Often folks can simply adjust and move forward, occasionally the damage is large enough that things need to stop before progress can be made. Problems need to be fixed. How these moments are handled can mean the end of a relationship or just the opposite an even stronger bond of respect is forged.

Integrity, graciousness, and the ability to deal in times of problems are key indicators of brand strength and viability. People look to see who you and your business really are when troubles come your way.

Handle Yourself, Not the Problem

Problems are opportunities . . . make lemonade. . . yeah, yeah, we all know that. The truth is. They don’t look or feel that way, when they’re happening and we don’t feel like drinking lemonade. In business, ignoring problems or running away from them usually isn’t an option, at least not for long. So instead, we rush in and try to handle them–be the hero, adrenaline pumping. That’s when we make wrong decisions–knee-jerk reactions happen. Words get said that aren’t our usual, in tones that aren’t our own.

The key to solving problems with grace and brand integrity is NOT to handle them, but to handle ourselves instead. Try these steps the next times a crisis hits to keep your head safely wired to your heart.

When I give my soul a little breathing room . . .
everyone I know gets nicer.

I try to remember, when problems come, that if I don’t feel taken care of myself, I’m not going to give a very good showing. So the first thing I do is a personal check. When was the last time I ate, slept, saw something beside flourescent lighting or a hotel room? I walk outside to see sky and trees if I can. It’s hard to take any business stress over-seriously when I’ve just been confronted with the scope of nature and taken a moment to breathe.

2. The more that you want to run, the more that you should walk instead. Forcing myself to think slowly keeps me from knee-jerk reactions It also leaves space for other folks to talk.

3. The minute you feel righteous you are wrong. When I feel a crusade coming on, I find someone to tell me what I’m not seeing. There is no problem with only one side. I know I need balance. I need somone to tell me what I’m about to get wrong.

4. When you have balance, THEN gather facts to make an informed plan of action.

5. Execute the plan with confidence and calm.

No Need to Be Pollyanna

No, you don’t have to look forward to problems, nor do you need to think the sun is always shining. The world can only take so many Pollyannas. Still, it is nice to have the confidence of knowing that when a problem comes, you can handle it with grace and be a credit toyour brand.

You’ll know you’re there when folks start asking how you stay so cool under pressure. They will. When they do, just smile and paraphrase my sentence for them

I find that when I give myself a little breathing room, everyone gets nicer.

I won’t tell them where you got that from.

–ME “Liz” Strauss