Successful Blog

Online Business: How Do You Make a Living from This?

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A Guest Post by Terez Howard

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Successful entrepreneurs asked that question. You’ve asked that question, and sometimes I’m still asking that question.

An epiphany: it all goes back to gardening.

Let me explain. My brown thumb has kept me from killing another cactus and from watching seedlings waste away. But this year, I decided to give gardening a chance. Since it’s early in the gardening season, I don’t know whether the fruits of my labor will produce anything edible or not. I’m proud to say, though, that my green beans are towering and my spinach is plentiful.

What do you care, right?

Well, I did research, asked my friends for advice and jumped in. That’s what we do. We research how we can make a living as our own boss. We join forums, follow blogs and ask the experts to give us direction.

What happens after that?

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DO SOMETHING. Don’t get stuck as a professional student, always reading and studying but never graduating and starting a career. This might sound like lunacy coming from a blogger, but stop reading so many blogs and responding on so many forums. Take some time to build your own business, and don’t let the possibility of failure to paralyze you. Some seeds will not germinate. It’s part of business.

I’m not going to give you an exhaustive list of how you can get started as a business owner. You can gorge yourself on a buffet of such information. All I want you to do is one thing that will lead you toward your goal. Of course, you have to know what your goal is first. Maybe you want to make an income selling an original fitness routine. Today, sign up with Twitter with the goal of giving your potential and future customers daily exercise tips. It’s not much in the way of marketing, but it’s something.

With my garden, I knew that I wanted to pay $1 for a package of seeds and get 20 times that amount in produce. The end result motivated me to get started. This goes back to your business goals. If you know what you want to gain, then you’ll be more likely to get moving. Write your goals down and keep them handy as a personal motivator. Post them in your workspace.

Oh, and the time is now. Time to get started on that garden!

Do you know your goal? What sort of garden is it?

—–

Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility. She regularly blogs at Freelance Writing Mamas . You’ll find her on Twitter @thewriteblogger

Thanks, Terez … you said it perfectly and with style.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

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Are You Going Out of Your Way Not to Repeat Yourself?

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Think about That

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When you sit looking at a blank screen wondering what you’ll write about today. Do you find yourself thinking, “I already said that.”

Do you go out of your way not to repeat yourself?

Think about that …

That single idea will make your job harder and harder the more you write.

AND

Establishing a coherent core marketing message that identifies who you are, identifies the problem you can solve and gives the potential customer a look at what life looks like after their problem is solved is key to success in your consulting business. Anton Pearce

Studies show that people need to hear the same message many times in many ways to process it fully. Why do you think repetition is such a big part of both school and advertising? Great brands, great marketers, and great teachers know that their message is key to expressing how they what they have to offer can solve problems and change lives. Service professionals spend hours on their 30-second pitch to introduce themselves. Don’t set such power aside.

Our most basic message positions and defines us.

A good positioning statement easily adapts to various media. It should be simply stated and works in every aspect of your marketing effort. So in summary, a positioning statement is:

* Short sentence-less than 12 words (not counting product name)
* Simple language
* Adaptable to various media
* A compelling statement of one benefit
* A conceptual statement…not necessarily copy
* Supported by 3 additional benefit claims
* Satisfies 4 evaluation criteria (unique, believable, important and useable)
— Messages that Matter

Great speakers and writers say the same things in different contexts. Great rock bands are constantly asked to play the same songs again. Weave your message into everything you write and don’t be afraid to write about it often. It’s what your readers came to learn more about.

Surely your classic message deserves to be discussed more than once.

What message of yours is worth repeating most often?

You’re not a stranger anymore.
–ME “Liz” Strauss
Work with Liz on your business!!

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A 12-Step Strategy to Fit Your Blog into the Social Web

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How Does a Blog Fit into All of This?

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Once upon a blogosphere, people on the web connected and talked through text, audio, and video, linking from blog to blog. That linking made a community of people who were related by content and conversations on those same blogs.

Then about 4 years ago, the blogosphere got interested in social media tools. Microblogs and social networks were new ways to reach out, connect, and talk. The blogosphere was evolving …

  1. As the blogosphere grew up, some members stood out. They were fluent, proficient, had abilities as practitioners and teachers. Their subscriber lists grew faster. Their voices were heard first and sounded louder. People started looking up to them. Smaller groups formed around what they said.
  2. As the blogosphere grew out, some members built new tools, new sites, and new communities. The businesses offered new things to do, new places to meet, to ways to interact. People looked out for others who even more like themselves. We had new choices. The larger community split off into more like-minded groups.

The effect has been that the community has diversified into smaller groups and spread out. The conversation is bigger, but it’s no longer concentrated on our blogs. The new sites and communities, the speed, mobility, and breadth of the tools attracted even more people to the check out this social web community.

Some of these folks found that they could be a part without having a blog.

Millions of people are spending their time on the social sites. They will out their many profiles with a to Facebook or LinkedIn. The commitment is lower and requires less editing.

How does a blog fit into all of this?
Having a blog was a having a home in that community — a place people could visit, get to know you, engage with you and your ideas.

It still does.

In fact, a blog is even more foundational. Have you noticed how noisy the Internet is? When people visit our blogs they can come in from the huge noise of the larger conversation stream. A blog can offer a respite. They get room to breathe and a chance to share a larger thought. But it’s time to step back, think strategically, and adapt to how people act now. Habits have changed.

According to PostRank study from 2007 to 2009 which followed 1000 of the most engaging feeds, they found:

  • 30% more people are engaging in the social web
  • less than 50% of that engagement is happening on blogs … it’s moved to social sites.
  • trackbacks linking blogs have dropped from 19% to 3%
  • Twitter, Friendfeed, and Facebook and other social sites have gone up from less than 1% to over 29%
  • Blog posts have a longer life-span. In 2007, 98% of the engagement occurred in the first HOUR. In 2009, only 36% of the engagement takes place in the first DAY.

Unless you’ve just started blogging, you’ve probably noticed some of that — fewer visitors than last year, how the conversation has moved away from the comment box to the social sites. But you might have missed how quickly more people are coming or that our post are lasting longer and reaching farther.

That calls for a serious new strategy as the Blogosphere evolves into the Social Web.

A 12-Step Strategy to Fit Your Blog into the Social Web

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Your blog numbers might be down, but the engagement in what you do and think could be growing exponentially. The bloggers and blogs that do well offer outstanding and meaningful content that is in tune with where folks engage naturally and easy to read and share with their friends.

Here are 12 Steps to consider to refit your blog to the Social Web.

  1. Mark your place … Find the tools you need to measure where your blog is today. Some include: Google Analytics, Woopra, Quantcast.com, Alexa.com, Technorati.com PostRankAnalytics,and Compete.com Identify and track information so that you have a historical marker.
  2. Do Reconnaissance … Use the tools and study conditions to find where your main audience spends their time. Look beyond Twitter, Facebook, and LinkedIn. Find the niches. Learn their habits. Starter tools include: Google Alerts, Search.twitter.com, addictomatic.com, and topsy.com Internet’s Largest Twitter Tools Resource List.
  3. Watch, Listen, and Make Alliances … Be constantly aware of what other people are doing. Ask for help. Turn great conversations into content. Invite savvy bloggers to write guest posts on topics they know more about.
  4. Clarify Your Identity / Message … Who are you and what do you talk about? In this fast-paced trust economy, people want to instantly who you are. Design and content need to say who you are. Does your design look like everyone else’s? Content is the main context of your web identity. It establishes your authority and your expertise. Google loves new content to index. People love new ideas.
  5. Define a Consistent Workable Plan … Identify 4-8 key niche topics you’ll write about and 4-8 types of blog posts you favor. You might make a blank monthly grid with the types across the top and the topics down the side. Even a loose plan — one that allows you to respond to new ideas and unexpected events in your area of expertise — will make the blogging work more predictable to you and more accessible to your readers.
  6. Use Best Practices … Save time by brainstorming several ideas first and later writing several drafts at one time. Then, you’ll have “almost ready” blog posts captured when you need them. Link out, cite, and promote others at least 6 times more than you promote your own work. Understand when sharing your work is passing on value and when it’s being a pain.
  7. Test Constantly … When and where will you publish? How often? Which days? Which time of day works for your audience? Should it be more or less than one a day?
  8. Mind the Details … Write outstanding headlines over outstanding content. Take more time than ever before making sure your ideas are sound and attractive. Target them to your niche. Loyal fans will see, read, and share.
  9. Network and Connect … Plan time at social sites and commenting on other blogs. Divide that time between people who do what you do and your ideal customers. Start conversations online and off. Be interested and interesting. Look for reasons to offer a hand.
  10. Innovate New Forms … Try a “Twitter trackback.” When you reply to a reader’s comment, take the link back to him or her. A quick tweet saying, @ReaderX I answered your great comment [link] promotes the reader as well as your reply.
  11. Feed the Content Community … Write content and answer questions wherever your readers are. Engage people where they are. Don’t hide all of your ideas and expertise on your blog. As Google starts indexing more social sites, this can only work better and better.
  12. Invite People Home … Constantly add resources and repackage content to readers to explore your archives again. When it’s appropriate, invite people back to see other things you’ve written or to make sure they don’t miss something they’ve said they need.

Having a blog is even more important now that the blogosphere is evolving into the Social Web. Blogs still offer the place where we can “go deep,” expressing thoughts with clarity and conviction, where we can talk and engage under our own terms of service. A power strategy can leverage your blog to grow your web presence, your business, and your brand.

What other strategies are you using to fit your blog into the Social Web?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

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What If the Social Web Froze Over and No One Came?

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cooltext443860173_ive-been-thinking about communities and harbors online and off.

I like watching the harbor out our window change. A recent snowfall covered it. The foggy diffused sunlight softens it, and tricks my eyes into thinking the whole world has gone black and white. A faint shimmer on the icy snow calls back to last spring when sailors filled it with life.

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I suppose few sailors who keep their boats in the harbor ever have a chance to see the harbor this quiet way. I wonder how it might change their experience next spring if they were looking at the lonely, frozen-over beauty I see out my window today.

The harbor is a community. I watch it as the boats come to take their places each season. I see the people with so much and so little in common take their places and have conversations. I see other people sail and watch without saying much of anything.

Can’t help but wonder what a sailor or two might do if when they returned next spring to find the harbor somehow was forever frozen over and empty.

Then this morning I read this morning that Yahoo! Will Kill MyBlogLog Next Month.

What if the social web froze over and no one came? Would you read and blog anyway? Would you just visit your harbors offline?

Liz's Signature

The Blogging Brain

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Todays guest post is from Dr. Robyn McMaster.

Dr. Robyn McMaster is Sr. VP of the MITA International Brain Center. She’s the author of Brain Based Biz. She’s a close friend and wise advisor.

Blogging stimulates the brain as you make public ideas that rouse “aha’s.” Shaping and sharing ideas with a wider community provides incentive, especially as you’re rewarded by readers’ comments. Another bonus comes as surprises unwrap themselves as you read and learn from others’ blogs.

Interestingly, mental activities required for blogging, such as learning how to use technology to launch a blog, using your computer to write, writing for an audience, selecting just the right photo to go with posts, researching what others have written about your topic, commenting on their posts and writing from a new, fresh approach, leads to changes in the structures of your brain. How so?

Your brain rewires nightly as you sleep, based on the activities you do during the day. “It’s really a matter of neurons and dendrites,” Dr. Ellen Weber reports, “that spark new synapses for change. Ellen describes the process…

neurons

Your browser may not support display of this image. Remember, a neuron’s nothing more than a nerve cell, and your brain holds about 100 billion of these little critters. You can march them much more in your favor – with a few carefully crafted acts. How so? Neurons project extensions called dendrite brain cells – which connect and reconnect daily, based on what you do. Axons, in contrast, relay information back from the body back to the brain. In a rather complex electrochemical process, neurons communicate with each other in synapses, and that connection creates chemicals called neurotransmitters. Chemicals release at each synapse, and these shape mood, open brains to optimize learning and stoke creative solutions to complex problems. Many mysteries still occur in the quadrillion synapses within a human brain, and yet wonderful benefits await people who act on what recent research suggests.

As your dendrites rewire they strengthen blogging and writing skills. The more you write, seek to improve, try new formats, and use tips good writers, like Liz Strauss, share, the more new dendrites for writing skills will be wired into your brain.

Once you launch a blog and you are underway, you can gather readers interested in your topic by becoming active in social networks. And even joining social networks prompts our brains to rewire…

Social Networks Change the Face of Friendships Here’re some facts on ways blogging and networking alter the face of your friendships:

* The human brain steps up to challenges and intellectual ideas. These lead people to discuss deeper issues on topics of similar interest.

* Online users have the same number of friends in real-life, but even more counterparts online

* Myspace, Facebook and Twitter are changing the number of friends people have and the way they communicate

* 90% of online friends rated as ‘close’ have met face to face

* People choose friends in person and online based on their ‘quality’… In person, facial and bodily cues help, but online it’s harder to spot dishonest signals

* Social networks aid communication and may bring about a change in the size and structure of real-life social networks in the future

Social networks change us and we change social networks! Over time the demographics of bloggers changes, as described in Cason Analytics blogging stats.

Blogging promotes higher cognitive skills, according to Dr’s. Fernette and Brock Eide. You stretch your brain through:

* critical and analytical thinking The best of blogs are rich in ideas and promote active exchange and critique.

* creative, intuitive, and associational thinking Blogs must be updated frequently. This constant demand for output promotes a kind of spontaneity and ‘raw thinking’–the fleeting associations and the occasional outlandish ideas–seldom found in more formal media.

* analogical thinking Back-and-forth blog-based exchanges between experts also provide a unique opportunity for young thinkers to witness and evaluate arguments from analogy on an ongoing basis.

* medium for increasing access and exposure to quality information Because blogs link many facts and arguments in branching “threads” and webs, and append primary source materials and reference works, they foster deeper understanding and exposure to quality information.

* combinations of best solitary reflection and social interaction Bloggers have solitary time to plan their posts, but they can also receive rapid feedback on their ideas. The responses may open up entirely new avenues of thought as posts circulate and garner comments.

Think about it … Blogging’s quite a workout. When I finish writing a blog, I find satisfaction from all the intellectual stimulation. You?

5 shared habits that shape every effective blogger’s brain….

A blogger’s brain comes alive … Dr. Ellen Weber summarizes it well …

* Visitors stop by …. Have you seen your messages come to life with a new twist … an unusual turn … or two-bits of wit-‘n-wisdom that bumps a good idea to the next level.

* Traffic means humans more than scores or pings.

* Ideas… images … and applications pop up like popcorn ready to serve and share with eager … diverse crowds.

* Small rewards pay it forward. It could be in the form of a badge … a cup… or just a few words that lift a thought up to the rainbow for another look.

* You learn something new … from somebody new … about a topic that’s new….

Blogs are not only changing the way we think… act … and do business …. They are also helping us to come and go into one another’s worlds… and that reshapes the best bloggers’ brains. What do you think?

The Story Behind the Story….of SOBCon

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Today’s guest post is from Terry Starbucker

Terry Starbucker is a service company executive and a founder of SOBCon who writes about leadership, personal development, and social media in his blog, Ramblings From a Glass Half Full. He also shares his love of music and learning on Twitter as @starbucker

Let me tell you a story…

In May 2007, there was a gathering at a Chicago hotel.

75 people hung out together for a weekend, and talked about their craft, their passions, and their lives.

It turned out to be magical. Trust was high. Candor was abundant. Egos were checked at the door. There was a depth to the dialogue that prompted many to declare how “life changing” it was.

There were no barriers to learning. And it was good.

One year later, it happened again. The magic returned, this time for over 100 people in a downtown place that welcomed them with hospitality and great food. More lives were changed for the better.

Could it happen a third time? Yes. In May of 2009, 125 people felt it too.

The magic.

Where did this come from? Who was capable of conjuring up the ingredients of this potent mixture of trust, humility, and candor?

It had to be someone who lives and breathes these qualities. Who deeply believes in the basic generosity of the human spirit.

That’s where the magic comes from—that belief.

When that person entered the room at those three gatherings in Chicago, something wonderful happened. This person was the catalyst of a powerful enabling force that unlocked that same generous spirit from everyone there.

That’s really the “story behind the story” of this gathering we call SOBCon—the person who made it happen.

That person is Liz Strauss.

Without her these gatherings would not have taken place. No magic, no learning, and no life-altering experiences.

Liz Strauss IS SOBCon.

And she will once again be in a downtown Chicago room (yep, the one with the great food) with 150 people from April 30-May 2, 2010, nurturing and enabling this “think tank with a heart.”

The theme: “Virtual meets the concrete.” 2½ days of strategies and tactics focused on merging your online and offline worlds into a successful business.

Will you be there? Are you willing to learn from 150 “fearless sharers,” and will you share your experiences and wisdom as well?

Are you ready for the magic??

If you are, go to our registration site right now, and get in the room. (Don’t miss the video in the Event Details)

If you are not, and perhaps need a bit more information, or convincing, or both, check out the links I shared up above, and read as many of the recaps as you can. Or, just read Liz’s recap of SOBCon09, or my thoughts on why SOBCon matters to me.

Oh, and as a little added incentive, we’ll knock off $200 from the registration cost if you sign up before December 16.

C’mon, be a part of these ongoing stories, and join us in Chicago for SOBCon2010!

Thanks.

(And get well partner—much love to the magic maker!)