Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Benjamin Yoskovitz guest hosts at Steve Remington’s blog to ask us if we’re sure we know what our blogs are about.

Mike Sigers lets us in on secrets we need to know about selling.

Fraser talks about and offers video on the influence of effective communication.

Fraser on influence -effective communication

Marianne Ricmond returns from WOMMA with a message that is as old as the fifties wbout how we should see our customers.

Easton lets us know why Business Blogwire is so popular. (All of this time I thought it was Yoda.)

Related ala carte selections include

I was listening to Christine Kane while I was typing this and drinking coffee from a beautiful golden coffee mug from Tom Vander Well. Thanks, Tom!

Tom reminds us that upselling can be a way of helping out.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Positive Impact

I’ve been thinking all day about a story Tom Peters used to tell back in the early 90s. It went something like this. Bear with me, oral history changes in the telling.

Tom Peters at the Steel Company

It was during the time all of the big steel companies, such as US Steel. were suffering, hurting. One small company — small for the steel business — about 1200 employees was doing fine, growing as I recall the story. Tom Peters went out to Ohio to speak with the president of the company. He wanted to know how this company could be beating the odds. Then he found out something even more interesting. The company had no job descriptions. As I remember, Tom quoted the dialogue this way.

Tom said something like, “How can you run a company of 1200 people with no job descriptions?”

The president answered, “We’re trying a new management technique. We talk to each other.”

Forgive me, Tom, if I got the details slightly skewed. It’s clear that I got the point. I’ve passed it on for years, with your name attached.

Synchronicity

Just now when I went to Tom Peters’ blog to find a link, I found this one. It asks whether the great ideas of the past, such as those of Tom Peters had a positive impact. Click the title to read the short post about it.

Yeah, I think the impact has been positive. I’m still passing it on.

–ME “Liz” Strauss

Brand YOU – When An Apology Is in Order

April 6, 2006 by Liz

The Challenge of Apologies

Handling an apology can seem like an overwhelming challenge, especially in a business situation. At the least, it makes everyone involved self-conscious. With a clear head and a eye toward resolution, apologizing can be the same as handling any other problem. Follow the same five basic steps.

Handle Yourself Not the Apology

1. Give yourself a chance to breathe.

2. Slow down your thinking.

3. Know the part where you are wrong.

4. Gain your balance and make a plan.

5. Move forward with calm and confidence.

Remember again to breathe.

Giving and Receiving Apologies

Don’t let the words, “I’m sorry,” scare you. They’re powerful words that, when given with care, can gain you more respect. An apology well received can do the same. It’s the fear of those two words that makes apologies go wrong.

Realize when you walk into a situation where an apology is going to happen that there is no person who has not behaved badly at some point in his or her life. If you’re having trouble starting, say so. If you feel you can say things more clearly in writing do so. Then offer the other person the choice to listen while you read it or to read it while you wait.

With apologies, less is more. Mean what you say and keep it simple. Don’t use an apology to move an agenda forward. Use these principles to uphold the integrity of your brand and to help everyone involved feel like a person of value.

When Apologizing

1. Own what you did wrong.

2. Start by saying why you are apologizing–that you value the person and the relationship and why it is important to you.

3. Say you’re sorry and say what you’re sorry for. “I’m sorry, I behaved badly.”

4. Don’t expect a response. It’s okay, if there isn’t one. Leave the other person a place to stand.

5. Thank the other person for listening.

When Accepting an Apology

1. Know that the other person feels self-conscious too. Be gracious and accepting.

2. Do say thank you. It feels more honest and equal than, “I accept.”

3. If you’re sorry too, say so. Don’t say things that aren’t true.

4. Always leave the other person a place to stand.

5. Always give the other person as much time as he or she needs.

Have a conversation after the apology. It’s a chance to get to know that person in a new way. Be thoughtful and honest, and you may forge a stronger relationship built on new respect.

A True Leader

Once you have apologized or heard an apology, move on to cooler more interesting matters. Don’t keep apologizing or talking about the incident. The horse is dead. The sale’s been made–don’t buy it back. Too much talk about it will devalue what’s already been said. The power of “I’m sorry,” diminishes the more times you repeat it. It also makes for more discomfort.

Do spend quality time as one human being with another sharing undivided attention. You may not make a new best friend, but you will find a person who has a few things in common with you. That’s a starting point for a new working relationship. You’ve just been through something hard together.

Apologies are never easy, but they don’t need to be scary or humiliating. The ability to apologize with grace and respect is a quality of a true leader.

–ME “Liz” Strauss

Brand YOU–2 Keys to Leadership

April 3, 2006 by Liz

Keeping It Going

Now that you’ve got the basics of your brand YOU in place, you might start a log. Keep track of ideas that work for you and things that you want to work on. You might keep notes on feedback you get that applies to your brand strategy–statements folks make about you, such as “Gee, you’re always so good at getting things done.” Keeping track of such things is important because other folks really decide what your brand is. You only decide what you want it to be.

The first notes in your journal might include notes on leadership such as this.

2 Keys to Leadership

Leadership is an essential part of any personal brand. A living leadership brand has two vital keys–humanity and communication.

You show humanity when you accept your own mistakes and the mistakes others make. There is leadership in that big word forgiveness that too many would be leaders often miss. How nice it is to work for, and with, someone who not only forgives others, but forgives himself or herself as well. Leaders who never err, make everyone nervous, so don’t try to be perfect. That only makes others think they have to be perfect too.

Part of being human is talking to other humans. Communicate. The free flow of information is critical in any leadership role. Communication not only lets people know what is going on, it lets them know that you care about them. Share your thoughts with discretion, grace, and humility. They will return the favor by sharing their thoughts with you.

An Ongoing Task

Building a brand and keeping it going is an ongoing, organic, living, breathing task–just as being you is. Check in on your brand every day or so to see how it’s going. Check your desk to make sure that it still looks like your big idea, too. Each time you reach a benchmark–a great sale, a promotion, a new client–check in on your brand and decide whether it needs a new coat of paint.

Your personal brand is an investment in you and your future. You’re a leader now. Let’s work together to keep your brand a perfect example of the unique valuable you.

–ME “Liz” Strauss