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Storytelling Hits Home – Part 2

April 2, 2009 by Guest Author

In January I wrote a post about the subject of a documentary I am making. I talked about her community and how they had let her down and a little bit about our relationship. She has been in a women’s correctional facility, a jail, since then and we have maintained close contact. Well, as close as you can over a scant few phone calls that are monitored and letters someone else reads after she has written them. There is a chance that in a few weeks she may be released and has expressed the desire to enter a drug rehab program. I applauded her decision and was amazed when she told me there was no one to help her make this happen. I listened thinking this was the addict talking, making excuses, and offered encouragement but didn’t respond. After describing the lack of counseling in the facility she finally asked me to help.
  
And so it begins. Phone call after phone call, department after department: “No, we can’t refer. ” “She needs a counselor.” “I can’t talk to you about that.” Round and round I went. 

I am passionate about helping others. I am passionate about being an advocate for those who, for whatever reason, may not have a voice. But today, as I began advocating for someone close to me I kept hitting a wall. Today I was so frustrated I wanted to scream. Today I felt powerless, silent and ineffective. I have good intentions; I volunteer, serve on committees and volunteer boards. I promote non-profit online and wherever and whenever I can. 

What do we do when the systems we have in place to advocate and care for those disadvantaged in any and every way don’t work? How do we accept the fact that those processes put in place are not being managed in a manner that benefit those who need them? 

Again the community has let her down, and again tomorrow I will pick up the phone. 

photo credit: Amy Stark flickr
from: Kathryn Jennex aka @northernchick

Filed Under: Successful Blog Tagged With: addiction, advocacy, bc, Community, storytelling

Crowdsourcing the SOBCon Secret Project

March 24, 2009 by SOBCon Authors

I have been looking at this for hours:

Mike Rodhe made these sketchnotes at SXSW last week and they are fantastic. I have been thinking about doing something like this for SOBCon because I am a big notebook freak. But I can’t draw so well…

So I am going to ask you all to help with this little project. On Sunday the Lovely Bride TM and I went to Boston for a trade show and I stopped by the Levenger store to pick up some supplies for this “secret project“. I am looking forward to seeing what the attendees put together.

If you have any ideas on how to make this better, please let me know (contact form).

Filed Under: Attendees Tagged With: bc, Community, conferences, crowdsourcing, video, word of mouth

Who Is Coming to SOBCon?

March 24, 2009 by SOBCon Authors

Andi Fisher
Andi Fisher

Andi Fisher is. And boy, is she excited about it. She wrote a post about making her decision and it carries some special meaning for me – because Liz had the very same effect on me last year.

Misadventures with Andi: My intuition is telling me to attend SOBCon09

Over the past month, since returning home from [another] conference, I have been visiting Liz’s blog and reading the information time and time again regarding SOBCon. But each time I have dismissed it as a conference for the “Big Dogs,” and as the owner of a personal blog that is less than a year old and a business that is just a little over a month old, I thought I didn’t fit the label.

But then a couple of things have happened.

A couple of months ago, I purchased a program from Naomi Dunford, of IttyBiz.com. I was in the incubation program with Ladies Who Launch for my business and was looking for resources to help me. I bought the information but didn’t do anything with it (dumb, I know, but the truth) and from time to time I think about pulling the materials out and going through them. Then on one of my lurkings on the SOBCon site, I saw that she was a sponsor, was this a sign?

I kept going back to the SOBCon event site, and then closing the window. This past Tuesday, I said, “Screw it, I am just going to email Liz and ask her about this damn thing!” And I did, and she answered, and she said (among other things):

“…Everyone is a big dog at SOBCon — that’s my rule. Check Naomi Dunford’s blog … IttyBiz.com She’s a full sponsor this year. Her business is just her….You won’t be sorry you came. You’ll leave with 100 or so very important friends. Some will be friends for life. ”

I thought about that all day, and Tuesday night I went to a Ladies Who Launch workshop, a workshop that I thought was about business strategies, but mistakenly (my misunderstanding) it turned out to be about honing and honoring your intuition. Now, I feel like I have pretty good intuition, I have hunches and feelings and I usually follow/honor them, but I was dismissing the feelings I was having around SOBCon, why? At the end of the workshop, we did a visualization exercise. Me, being the practical person that I am said, “oh here we go…” in my head, but decided to just do it anyways.

At the end of the visualization exercise, we were told to write down what came to us.

Mine was, “Go to SOBCon.”

Well, now. After reading this I needed to talk to Andi about her upcoming SOBCon experience. We had a great little chat on the phone and she graciously accepted my request to answer a few questions that I thought would add some punch to her post.

The Questions:
How has planning to go to SOBCon changed your outlook and your business model?

I am not sure it has changed anything significantly yet. My business is just starting out so I am still trying out lots of new things, whatever feels right. My business model is still taking shape and I think it is a great time to attend this conference because I am flexible and nimble enough to incorporate new ideas and concepts with having to “re-do” a lot of work.

After we spoke on the phone it sounded like you had to re-learn some things that you already knew in a different context. What insight can you share with someone who might be “on the edge” of deciding to attend a conference?

One of the key factors that someone thinking attending should consider is what the personal ROI will be? Will putting in the time, effort and money bring value to you and your business (blog, etc)? Also they need to consider what their expectations are in terms of what that ROI is. Are they in it for immediate gratification or do they understand that meeting people, making a connection, building a relationship with genuine context takes time and investment? I believe that those who are serious about their desire to connect and build their businesses through authentic means should look no further than Liz, her network of influencers and influencees, or her business community to find that. And SOBCon is the manifestation of those people, guided by authentic principles, which make this event a “do not miss.”

What is the main thing that you are looking to learn/discover/create at SOBCon?

I am interested in understanding the business-model of some of the tier-1 professional bloggers out there such as Chris Brogan, Problogger, Copyblogger, Remarkablogger, Havi and Ittybiz. The blogging community always amazes me in that the people within the community are constantly opening themselves up to new members, sharing their knowledge, and taking newbies under their wings. Having said that I want to know why they choose to do business one way over another, what knowledge have they gained along the way (that they are willing to share) and what are some pitfalls to avoid. I hope to engage in interesting conversations and suck up knowledge by osmosis just by being around some truly remarkable people.

Thanks so much Andi, I really appreciate your time and participation!

I look forward to participating and brainstorming, I enjoy these activities immensely (and I am secretly hoping that other people in whatever groups I am part of enjoy presenting because I abhor it!). It should be a conference of vibrant, intelligent people and the interaction should be fantastic.

I hope to gain ideas for mainly for my business, including my business blog, but also for my personal blog. I’d like to increase readership and marketing/co-marketing opportunities in the areas that I enjoy.

How about the rest of you? What are you looking forward to at SOBCon this year?

Filed Under: Attendees Tagged With: bc, Blog Conference, Community, Conversations, ROI

What Is a Social Community?

March 18, 2009 by Liz

(Updated in 2020)

The LANGUAGE of SOCIAL MEDIA

Words have a deep effect on how we interpret and interact with the world. The words we use and how we define them reveal our interests, concerns, and values. This series explores the words of social media.

Social Community

From families to friendships, we share experiences and interactions with groups. Our attachments to those groups strong or weak weave the fabric of association and community. A community is a social structure that shares personal values, cultural values, business goals, attitudes, or a world view. What binds it is a community culture of social rules and group dynamics that identify members.

An online community isn’t built or befriended, it’s connected by offering and accepting. Community is affinity, identity, and kinship that make room for ideas, thoughts, and solutions. Wherever a community gathers, we aspire and inspire each other intentionally . . . And our words shine with authenticity. Many social networking sites also offer platforms for discussion of topics that a community or network finds mutually interesting or beneficial.

In the most concise terms, an online social community is a group of like-minded individuals connected by interactions.

@smallaxe: “Community is the family you get to choose”
@KohliConsulting: “We are community.”
@sherrymain “This* is. We are. The ability to ask “what is community” and get a response from a stranger quickly!”
@ettarose “community is the force of people sharing, good or bad”
@peace_: “Community is anywhere where a group of people learn from, interact & care for each other”
@elenakostovska “respect and belonging”

For more information see:
Princeton WorNet
Wiktionary
Community
Etymology and definition of the term “community

SEE ALSO:
What Is Social Media?
What Is Social Networking?

Got more to add? C’mon let’s talk.

Be irresistible.
–ME “Liz” Strauss

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: Community, LinkedIn, Liz, social community, social media vocabulary, what is a social community

I Care

February 4, 2009 by Liz

and I Think You Do Too

He does.

They do.

I believe that you care too.

–ME “Liz” Strauss

Filed Under: Community, Successful Blog Tagged With: bc, Community

Jim G, Mr. Detroit, and a Saloon Fight: What Makes You a Fiercely Loyal Customer?

January 20, 2009 by Liz

I grew up hearing fiercely loyal customers tell stories about my dad. Other such stories I lived myself …

I was about 20 years old, home from college for the weekend. I stopped by the saloon to see my dad. All the guys were razzing him saying things like, “Close the cash register, the Boss is in town.” I was grinning back, “A smile from my dad is all I’m after.”

Some guy from Detroit swaggered in like this was any old bar, and he was some hot stuff. The big spender sat down and ordered a 50-cent, 8 oz. draft beer. He chose the red stool to Jim G, a guy about my age, who saw my dad as his surrogate father.

I had just thanked Jim G 83 times for fixing the flat tire on my boyfriend’s car — he’d driven out 17 miles to help me when I was stranded on route 80. We met for the first time by the side of that highway just 18 hours earlier.

I didn’t notice the Detroit stranger order his beer. I never served drinks there. Everyone knew my dad didn’t want me to. By the time the guy got it, I was teasing my dad and talking to a Joey D. He was an old guy who knew me since I was still sitting on the bar with my feet hanging.

Next thing you know, Mr. Detroit threw a fist in Jim G’s face. They were having it out right there in seconds. My sixty-something dad flew over the bar, pulled the guys apart, and handed them over to a couple of friends. Then, as a deputy of the county, he called the cops to pick up Mr. Detroit for visit to the local jail.

It was then that I heard the story. Mr. Detroit had asked Jim for my name. Jim said, “I told him ‘You wanna know, ask her or ask her father.’ I wasn’t going to tell him if you didn’t want him to know.”

Later that night, my dad bailed Detroit out of jail, took him to breakfast, and sent him on his way.

In a small town saloon, personal and business relationships can’t be separated. You throw guys in jail and you bail ’em later. You feed ’em and let ’em know you’ve been there.

My dad cared about the people who were his customers and so they cared about him. He looked out for them and they looked out for him. Investment made investment returned. It’s the ROI of relationships — in spades. For me, it was like church, family, and Mark Twain to be there. Lots of others felt the same way that Jim G and I did.

What makes you a fiercely loyal customer?

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Community, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, brand-loyalty, Community, customers, LinkedIn, social-media

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