Successful Blog

Are you missing out on this under-the-radar marketing resource?

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They’re everywhere.

Interviews, case studies, Q&As with your ideal client.

man being interviewed

They’re happening on competitor blogs, podcasts, marketing blogs, YouTube channels, magazines, and more.

Your ideal client (or her colleague) is spilling her guts all over the place.

Are you catching that inside information?

One example is the ChiefMarTec blog, run by Scott Brinker. He’s been interviewing CMOs over the last several months, and one question he usually asks is, “What does a day in your life look like? What are the toughest and most interesting parts?”

Well wow. If I’m someone who sells to CMOs, I’m reading that interview and taking notes.

It’s so important to be able to put yourself in your customers’ shoes. What better way than to listen to them talk about their daily challenges?

Here’s your actionable tip for today: think about your idea customer’s job description. Once you have it firmly in mind, go seek out media outlets where they might be giving interviews.

Even in more obscure industries, investigate the big trade show or conference for that industry (they all have them). Usually the keynote speaker will be interviewed, or there will be presenters giving interviews. Pay attention to the media buzz, and soak up those insider stories.

Look for the trade magazines. They are always doing profiles of key management. Whether it’s online or in print magazines, this is another good resource to find out about the daily life of your prospect.

Take it another step farther if you have your own business blog—interview your own existing clients. Ask them what their day-to-day work is like, what their key challenges are, and what solutions they’re seeking.

Armed with this information, you’ll be able to provide services that directly address those challenges.

Do you use interviews as a resource?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Photo Credit: www.audio-luci-store.it via Compfight cc

Get More Sales and Better Revenue Numbers

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asaleeDoes your sales team enjoy your sales meetings? Or have you caught the telltale glazed eyes that let you know the stacks of work back at their desks are looking a lot more attractive than your meeting right now?

Done right, your sales meetings can boost your profits, help your team bond, and bring you the insights you need to drive your business forward. So what makes for a great sales team meeting?

Follow these five tips to turn your sales team meetings from boring to brilliant:

1. Keep Your Focus Narrow

As the article “Ideas For Sales Meetings – Sales Skills Development” points out, cramming too into too little time leads to dull meetings that drag on and bore your sales team.

By picking a focus for each meeting – such as a specific skill or product – you’ll make your meetings more effective.

Your team will have time to digest the new information and learn from it. You can’t cover multiple topics effectively, so narrow your focus.

2. Offer Something to Take Away

If you want your team to get something from your meetings – offer them something!

The goal of your sales team meetings isn’t to give your team an info dump and then send them back into the field. The goal is to make your meetings count, improving your sales and getting the most from your team.

To do that, add fun and interesting skill building exercises, team bonding activities, or even bring in an expert to teach something new.

Use your meeting time to strengthen your sales team and you’ll see the benefit in your business turnover.

3. Give Everyone the Floor

Being talked at for the duration of a meeting really makes it feel like a drag for your team.

Instead, get them engaged by making sure at least some of the meeting time is dedicated to giving everyone a chance to have their say.

Keep the conversation productive with direct questions and great time management to make sure everyone gets a chance to contribute without the discussion getting too far away from the key point.

If you make the conversation about everyone, your team will be more engaged.

4. Presentations? Make Them Pop

Presentations can be an engaging way to get your point across during sales meetings. Or they can be the point when your sales team starts surreptitiously checking their smartphones.

To make presentations work for you, keep them sharp and relevant. Try adding multimedia such as sound bites, video or images, and inject something new, unexpected, humorous or interesting to keep your team’s attention.

Make time in your presentation for interaction, such as questions or even a simple show of hands.

5. Make Time for Motivation

Adding motivation to your team meetings adds an element of fun and competition that encourages your team to do better.

You can offer rewards, for both a job well done, and for excelling at in-meeting activities. The rewards can be as simple or as impressive as you like. Don’t forget the simple act of thanking your team, praising the team as a whole and any particularly outstanding performers.

Make sure your team knows you appreciate them, and give them a reason to give you their best.

Your sales team meetings don’t have to be a chore.

Following these tips will help you build meetings that your team will benefit from, leaving them feeling valued, motivated, and with new skills ready to bring to the table.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, SEO, sales skills and team meetings.

Make It Your Business to Market Apps

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aappereWould you like to encourage both sales and customer loyalty at the press of a button or the tap of a screen?

A mobile app can help your business do both those things. We live in a mobile world, with people using their phones for everything from finding the best deals to finding a local restaurant.

Developing and marketing your own app means your brand is there when consumers are searching for a business like yours.

If you’re ready for your business to go mobile, start with these four steps….

Create an App Worth Marketing

Before you start marketing your app, you need to design and create it, or employ someone to do that for you.

At this stage, ask yourself what your app is going to do for your customers. There’s no doubt that an app has advantages for your business – you’re putting your brand right there on your customers’ phones, creating another channel for communication, and making your company a part of their daily life.

But to reap those advantages, customers need to like and use your app, which means they need to know what it will do for them.

Ask yourself “what problem will this app solve for my customers? How will it make their lives better?” and you’ll be well on your way to making the most of your app.

Know and Communicate Your App’s Unique Selling Point

Is your app built and ready to launch? It’s time to make sure your customers know about it and know what it can do for them.

As the article “How to Market an App to Consumers” points out, your app needs to stand out from the competition.

The first step is making a functional app that is truly useful. The second is your customers know about it. Instead of “download our app”, tell them why they will love it.

For example, a restaurant might let their customers know that downloading their app means getting the latest offers direct to their phone, while a financial planning service might offer financial advice and tracking.

Offer Time or Location Sensitive Advantages

One of the best things about mobile apps from a customer perspective is the chance to get deals and bargains that aren’t available anywhere else.

From exclusive downloads or games to money saving coupons and offers, or even information that is tailored using location and date, there are lots of ways you can make your app indispensable.

After all, who doesn’t love a great deal?

By offering something exclusive to customers who download your app, you’re giving them a strong incentive to do so, and making it worth their time to open your app regularly, which means keeping your company name at their fingertips.

Make Use of Social Media

If your customers want to keep up with their favorite brands, research purchases or find good deals, where do they go? There’s a good chance that social media is one of their go-to places.

Meet them there with Facebook updates, Tweets or even blog posts that tell them all about your new app.

Keep the focus on why your app will make their life better. If it suits your business tone, add in some fun, encourage feedback, or even run a competition based on sharing or re-tweeting your updates to get your customers sharing on your behalf.

An app is a versatile business tool that you can use to connect with your customers and build brand loyalty.

Plan your app carefully and market it with enthusiasm and plenty of talk about the benefits it offers your customers to increase your app’s usability and popularity.

Photo credit: Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net

About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, small businesses, mobile apps and SEO.

Having Inconsistent Contact with Customers?

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acontact

You have a fantastic website that gives customers all of the information they need about your product or service. You may even have a blog to go with your website to provide further information or to answer questions.

However, many businesses often overlook the importance of one page: the Contact Us form.

Even if they include it on the site, they fail to maximize its potential.

Call to Action

Businesses often lack the knowledge on how to use call to actions to convert more customers by making the contact form a bigger part of the website.

It’s commonly added to the menu along with the other pages on the site. However, a link to the form should be included with all of your calls to action.

At the point where you invite customers to contact you, there should be a link that makes it easy for them to do just that. If they have to navigate from somewhere else, they may get distracted and forget to complete the action.

What Makes a Good Contact Page

After viewing your website, the Contact form is the next “first impression” that you make.

If someone is taking the time to contact you for any reason, you want to make it a positive experience for them. It should be easy to access and have personality, but it should not be cluttered. You don’t want your visitors to get bogged down with what is on the page and forget to actually make contact with you.

The problem with many standard Contact pages is that they are designed solely for functionality without thought about the people that will be using them.

As Howard Yeh, founder, investor and president of ContactUs.com says about the process of designing a contact form, “We approach the problems that websites face not just as web developers, but as online marketers, experienced lead-generators and sales account managers. And with that mindset, we’ve built both features and data solutions to make those jobs easier.”

You want to look at your Contact page as a marketer.

Does it provide a warm welcome and then a call to action that visitors will understand?

It should also be short and efficient.

Collect the necessary information to provide an accurate and thorough reply but don’t waste your visitors’ time filling out unnecessary fields.

Multiple Avenues to Reach You

While some customers will feel more comfortable with the idea of sending out a message or email, others still prefer a phone call.

A contact link should be visible on all pages right in the area where it does the most good.

On some pages, this may be as a sidebar while on others; you might want it right below a product or list of services you provide.

An effective Contact Us form is one that converts your visitors into customers. It is included as a way to help you establish new relationships and continue to grow current ones.

Make sure your contact page is working for you.

Photo credit: Image courtesy of Stuart Miles / FreeDigitalPhotos.net

About the Author: Joyce Morse is an author who writes on a variety of topics, including content marketing and small business.

Is Your Home Office What You Want It to Be?

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aofficeMore and more people are working from home.

Maybe it’s telecommuting for an international multi-billion dollar company, or it could be running your own small business from home where you are your only employee. Maybe sometimes you’re in a company’s office, other days you’re at home.

Whatever the case may be, it’s becoming more the norm for people to be working at home.

According to a Forbes piece, at least 30 million Americans work from home at least one day a week. This number is growing and is expected to continue to do so over the next few years.

One of the main reasons people do opt to work from home, and why companies are supportive, is because work productivity is shown to increase for those who work from home.

Not only do home officers save time (which means money) by skipping the commute, they also can be more productive at home by working in more personalized comfort.

When it comes to that personalized comfort, which is conducive to productivity, how do you get the optimal home office for an affordable price?

Take a look at some of these tips to find what works for you and enhances your own space:

• A designated space – It’s important to have a designated work space aside from your home life. Keep the doctor bills and PTA forms somewhere else. Make sure this space stays all business and your productivity will increase. It’s not cost prohibitive to do this, you just might need to do some organizing.

• A comfortable space – If you are at your desk for any extended time, you need to be comfortable. Major retailers, including Walmart, offer great specials on affordable and comfortable office desks to make working from home a positive, comfortable and productive experience. Along with the desk, you need a comfortable chair to keep your posture and back healthy.

• A well-lit space – You will be happier working in a space with good lighting. If you can’t have natural lighting, find some lamps that offer good light. Even the paint color on the wall adds to the lighting feel; choose a color that works well for you, makes you happy and that you find positive energy from. Paint is an affordable way to make a big change in a space.

• A clutter free space – Even if you’ve banished all your home clutter from your work space, make sure you continue to keep it clutter free. Toss or file old documents, organize material on a regular basis and keep what you can electronically, toss the hard copies.

If you can set up your work space when you first start your home office experience, your productivity will shine. It’s beneficial to do it the right way from the start so you don’t need use valuable time to make changes.

But if you do need to change something, do it – it will be worth it for your comfort and productivity.

Photo credit: decoist.com

About the Author: Heather Legg writes about small business, staying within a budget and making the most of what you have.

 

Are You Properly Managing Your Accounts?

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photo for success blog 51414You know how it is when you are running your own business.

There are a thousand things to do, many with urgent deadlines. It’s easy to let some things slide, like your accounts. Until you need money and realized you’ve failed to invoice some customers or followed up with others.

Here are some tips to help you stay on top of your accounts and keep bringing in revenue….

Utilize Technology

Many small business owners start out doing their accounts by hand.

They stick receipts in a drawer and file invoices or customer payments away until they need them. You may think you don’t need anything fancy if you are just starting out, but every business can benefit from using some type of technology. It may be an app that allows you to scan your receipts or a program where you can keep track of expenses.

The great thing about these programs and apps is that they automatically update for you.  Update – Creating and managing accounts is much easier when you use even the simplest programs.

Hire a Bookkeeper

You may not have the finances or even the need to hire a full-time accountant or bookkeeper, but you can find someone to work part-time.

It may even be someone you know who would work 5-10 hours per week on the side. Just make sure you find someone qualified to do the job. They can handle the routine tasks of sending out invoices and making payments to venders.

Learn the Basics

Take a class to learn about accounting procedures and bookkeeping.

Even if you do plan to hire a part-time bookkeeper, you need to understand the basics about financial accounts. It can help you recognize the best way to track expenses and understand the financial process so you can be better prepared to manage your own finances.

Schedule Time

Make a regular appointment with yourself to go over your books.

If you hate dealing with the financial aspect of your business, you will put it off. This only makes things worse when you do sit down to look it over.

Instead, schedule at least one hour every week, or more if needed, to go over your accounts and see where you stand.

Have a Business Plan

While you know the importance of a business plan to make your company grow and succeed, have you thought about it in relation to your finances?

Every time a customer pays late or you have to spend time hassling them about an overdue payment, you are hurting the growth of your business.

Figure out where you want to be in a year, five or ten years and realize that how you manage your accounts directly impacts whether or not you will reach those goals.

For many small business owners, managing the financial accounts is not their favorite activity. However, it is an essential part of business ownership and directly impacts their chance of success.

Make it a priority and follow these tips to help take your business to the next level.

Photo credit: smead.com

About the Author: Joyce Morse is an author who writes on a variety of topics, including finance and running a small business.