Cool Designs April 2006

April 8, 2006 by Liz

Successful Blogs Look Successful

Spring is time we think of spring cleaning. I’ve been thinking it was time to show off some of the folks who add to the wonder and beauty of the blogosphere. So here’s the first in a showcase of great blog designs. As I said last December, successful bloggers are constantly trading ideas and talking about things. Design is always a topic folks like to discuss.

As always, click the screenshots to get a closer look.

You’ll never convince me that no one’s listening when Yas, CFrederick, Lindsay, Bocker, and Karsten talk. They bring together ideas, information, and design as news. They’re always thinking and creating.

Veerle’s blog was sent to me as a recommendation by two people. She not only knows her stuff. She knows how to make it look easy and fun.

Brother Jones is the blog of Brother Jones Artworks. This page features the art of illustrator, Dennis. Visit the site to see Don and Doug, and the Brother Jones Band too.

Tom Coates, who works for Yahoo, masterminds this intelligent, playful blog. The minimalist design pulls my eyes right into it. I love the best use of highlights I’ve seen on the Internet. AND he’s more fun to read than those serious Google guys.

Design Melt Down is the Studio/Working Blog of Patrick McNeil. It has pages of information and tutorials for folks to browse and learn from, as well as outstanding design.

It’s a magazine. It’s a blog. It’s a walk through an art museum in your living room that feels like a tour through a toy store. Pingmag is like no other blog and uses design to let you know.

Blogs are getting further and further from the look of the printed page. Take your time. Get ideas for your own blog. Now’s the time to spruce up, clean up, paint, polish, and promote your blog again. Give your brand new curb appeal. Take a lead from the pros.

If you don’t love what you see here, I plan on doing another feature like this, so e-mail me a link to where I might find some other great design at lizsun2@gmail.com.

–ME “Liz” Strauss

Related articles
More Blog Designs to Discuss

One Degree Extra

April 6, 2006 by Liz

At 211ÃÂ° water is hot.

At 212ÃÂ°, it boils.

With boiling water, comes steam.

Steam can power a locomotive.

The one extra degree makes the difference.

–Sam Parker and Mac Anderson, 212ÃÂ°, the extra degree, Simple Truths

One degree makes the difference. One degree that’s all–one degree. Are you willing to invest that extra degree in yourself, in business, in your brand?

–ME “Liz” Strauss

Have Failure of the Imagination

April 5, 2006 by Liz

Plan B No–Fail Fast and Move On

The meeting had just started. We were talking to the company’s major owner-partner. We had laid out the framework of how we would turn the company around. The partner turned to the company president and said, “And do you have a Plan B, in case this doesn’t work?”

I said, “If you don’t mind . . . ” and asked if I might edit his question. We knew each other well, and so he said, “Sure.”

My new version was, “Is the plan flexible enough that if you find one or more parts not working, you can adjust your plan and keep moving forward?”

. . .

After the meeting, the owner-partner queried what my thinking was in editing his question. I said that it was two-fold: that how he thought affected our thinking and that to talk of Plan Bs at that juncture was to give permission to fail at Plan A before we’d even tried to make it work.

I really don’t like assumptions that Plan A has a chance of failing. I really don’t like Plan Bs for that reason. I don’t mind failures. I like to see them coming, fail fast, and move on.

Failure of Imagination

I actually seek out failures of imagination. I have them on purpose often. This is not a literal “my imagination does not work” kind of thing. It is my imagination conjuring all kinds of failure situations.

I use imagined failures to get ideas for writing and for all kinds of problem solving. Here are a variety of situatons and ways you might use failures of imagination to bring you to a stronger outcome.

Getting Ideas for Writing

Ask questions such as these.

Personal Failures as Ideas

Questioning Other Folks’ Possible Failures
Why is this person not qualified to teach, say, or do this?
What would happen if I actually tried this?
Where’s the flaw in this argument?
What information is missing from this report?
What failures are in the famous person’s past?
How many failures preceeded this invention?
How long before this gadget breaks down?

Designing a Process

Ask questions such as these.

On an Interview or With a Client

Ask questions such as these.

On Your Brand Identity

Ask questions such as these.

On Promoting Your Blog

Ask questions such as these.

Positive Negatives

No need to jump to the negatives. Instead, use them to keep your life positive. The trick is not to focus on the unproductive, but to seek out unwanted outcomes to find fun, positive ways to avoid them. Think of imagining failures as building a safety net for the tight rope walk that is your brand and your business.

Having a failure of imagination can be a fantastic resource for protecting your business. It’s so much more fun than working out a Plan B that, if you think about it, could easily have the same failure opportunities as Plan A does.

Can you have a failure of imagination? Are you positive or negative?

–ME “Liz” Strauss

300 Naked Women Feared Lost [Branding The Onion]

April 2, 2006 by Liz

Sunday Afternoon Reading

Chicago.

If you get to know Chicago, you’ll understand why I like it so–despite the winters. It’s the American midwest work ethic, the reason Chicago is called the City of Big Shoulders, the City that Works. It’s the people and the midwest sense of humor.

It was Sunday. I stopped by a neighborhood bar, picked up a free newspaper from the stack by the door. I ordered a glass of wine and asked for a hamburger with pickle, onion, ketchup, and mustard. Then I scan the headlines.

Immediately I saw 300 Naked Women Feared Lost . . . . I was reading the – America’s Finest News Source. A great friend to have along with a glass of wine and a hamburger on a Sunday afternoon in Chicago.

I know that you can find this free paper in other cities–it’s even online–but it’s in every neighborhood bar, bookstore, and coffee shop in downtown Chicago. We think of it as our own. Maybe it’s an onion-connection thing. Historians say the word, Chicago, means stinking onion.

The Onion is not only America’s Finest New’s Source . . . per their trademark. According to their media kit, they are also hailed by the New Yorker as “The Funniest Publication in the United States.” “A Message from The Corporate Office” attributed to “the esteemed Captain of Commerce” promises that

. . . Every one of our readers is firmly ensconced within the plum 18-49 demographic . . . we went so far as to lobby the halls of Congress . . . to make reading The Onion mandatory for this group . . . Thankfully the law passed in 1997, forever ensuring that our readers are highly paid easily persuadable young folk with money to burn. . . .

Now there’s brand-centered promotion that knows its goal and communicates its big idea–crisp, clear, sweet. It’s what I call Frosted Mini-Wheats promotion. It satisfies my adult sophisticated sense of humor and my kid-like sense of fun at the same time.

If you’re not familiar with this news source, it’s a perfect thing to try this day after April Fool’s Day, when we’ve just changed the clocks to lose an hour of sleep.

And about those naked women . . . check the story. It ran July 18, 2001. I still remember it. I still think it’s funny.

Now that’s a brand that lives up to its promise.

–ME “Liz” Strauss

The “Got Milk?” Man, Chartreuse, & Liz Singing in Harmony

March 29, 2006 by Liz

Where We Live and Breathe

Advertising has a responsibility to act like a thing that is going to be unavoidably in the environment, where we live and breathe. And we have a responsibility to make that work in such a way that it is welcomed and not scorned.

–Jeff Goodby, Goodby Silverstein & Partners, of “Got Milk?” fame as quoted in BusinessWeekonline, Advertising Advice from the “Got Milk” Man

When a guy knows what he’s talking about, almost everything he says is worth quoting. That’s how I felt reading BusinessWeekonline Managing Editor, David Kiley’s interview with Jeff Goodby, the guy behind such famous advertising as the “Got Milk?” slogan. I wished that Mr. Goodby was required reading for every designer that I ever met or would meet. But then all of the good ones already subscribe to what Jeff Goodby was saying.

Mr. Goodby was talking about how the audience gets to pick what’s good.

I suppose it’s crystal clear already that he and I agree completely, but that’s not what this article is about. This article is about a three-way conversation that’s been happening on three different subjects, in three different places, the same thing has been being said.

The “Got Milk?” Man, Chartreuse, and Liz

Jeff Goodby, Chartreuse, BETA, and Liz Strauss. What do we three have in common? A clear vision of how to reach and keep one. On three slightly different notes, we three each say things that sound a lot alike. Heck if we were on a street corner, we’d be doing some great harmony and collecting some serious cash.

Jeff Goodby said

Our job is to come up with more advertising that people actually seek out. It’s the same way with successful design. When you design something right, people don’t just accept it, they seek it out. And then they tell their friends about it or show it off.

Chartreuse said

Look at Overture (now Yahoo Search Marketing).

These are the most profitable advertising business models around, because consumers tell advertisers what theyÃ¢â¬â¢re looking for first, rather than advertisers telling consumers what they should buy and hoping for the best.

I said

Everett knew that being who you are is a bond with the community. It the basis on which all relationships are forged. Being any less and youÃ¢â¬â¢re only a bad facsimile of what you could be. Your personal brand can be the strongest advantage you bring to your business life.

Be brand YOU and youÃ¢â¬â¢re the only one. No one can compete with that.

Three separate takes on the same subject–Henry Ford you had a great idea, but your work is done. Rest in peace. The assembly line has lost its promise, and one-size-fits-all now fits no one.

Analysis–What Are We Saying?

Content is king, but the king reports to the Emperor. The Audience-Emperor knows damn well whether we’re wearing clothes and which designer made them too. We already decide what is relevant content to us and we tell advertisers by the way we use search engines. We already decide what ads work by the products we spend our money on. Jeff Goodby gets that, that’s why he respects us and voices a responsibility to keeping our environment filled with advertising we enjoy. He realizes he is one of us.

Advertising we seek out. There’s a concept–a simple wonder, a basic what if. The advertisers who get it will be the ones who are us, not the ones who think, “They versus us.”

Strategy–To Promote Your Business

None of us are partners in a fabulous San Francisco Advertising firm. Though I’d love to work for Mr. Goodby, I don’t suppose he’ll be offering me a job soon. I’m guessing you’re probably in the same place as I am. So how might we push this analysis into strategy for our brand and our businesses?

Be authentic, practical, and nice. Don’t promote your business on its glorious, high falutin’ intangible values. Do needs-benefits selling. Know me and what I need and show me how you provide it better, with more-invested, gentler service than the other guy ever could.
Make it fun to work with you. No matter what you’re involved in, it should be something that adds to the world of enjoyment. Fun is magnetic and always feels free. It’s hard enough to find these days. Jeff Goodby says it has to be simple and interesting to the consumer in the way the cowabduction spoof he did for Milk Producers was, if you want folks to seek it out. If you offer that kind of creativity to me, you can bet, I’ll not only seek it out, I’ll forgive the occasional slip.
Let me be who I am. Don’t try to change the way I do things. Trust that I know my needs better than you do. Show me how I can do what I already do more easily. That will win my loyalty. That will get me to talk about what a good relationship you have with your customers.
Let me be smarter than you are. and sweeter too. Chartreuse says, “Treat the smart girls like they are pretty and the pretty girls like they are smart.” Believe me, it works for boys too. That is the key to customer relationships and to building customer evangelists. That is the intangible value-added, making the customer the center of all you do.
Know the upside-down nature of the Internet. Understand that it will move out into the real-world environment, not the other way around. Make something so good that folks will seek you out to find it. We find what works well and stick with it. We will keep looking until the one worth sticking with is found.
Offer a product or a service that fills an actual need I have. I put this last on purpose. The changes in the world are happening so fast that needs are opening at an unprecedented rate of explosion. Some will close right back up again by getting filled or expiring. Think through the product or service you offer. Make certain it has staying power, be sure that I am willing and able to pay what it will cost you to make it available. Then add that you include the unique BIG IDEA of your brand so that I will only want YOU to do the work for me.

The power base has slowly shifted to the audience-consumer. A busines without customers is not a business. I have that tatooed where you cannot look.

More MSM Unhappiness

Until now control of the distribution channels and advertising markets, limited what the consumer could access, but with the WWW shopping mall, I can search the world over to find that little store that has the “just right” item I am looking for. I no longer need to settle for one-size fits all.

Chartreuse and I know this. We see it in our friends and ourselves. Smart advertisers, such as Jeff Goodby, are well aware of this too. Those who cannot see it–the telcos, Internet providers and the Mainstream Media–will fight to save the old world way of doing business. They want to keep those advertising dollars that Jeff Goodby sees turning into entertaining Internet websites that advertise as well as delight.

There is significant money involved and significant changes to life styles should Jeff Goodby’s vision of advertising–one that Chartreuse and I also see–become the future. Were I the Mainstream Media, I don’t think I would want to lose control.

Everyday the world gets smaller. At the moment, you and I get larger and more powerful. Some folks don’t like that idea.

Personally, I do.

It would be hard to break out into a chorus of “Blue Moon” under a streetlight in Chicago with Chartreuse and Jeff Goodby, if someone else were around telling us what to do.

–ME “Liz” Strauss

Creative Wonder 101 as Promotion and Problem Solving

March 28, 2006 by Liz

Wondering

We look at each other wondering what the other is thinking but we never say a thing.
–Dave Matthews, Ants Marching

Did you ever wonder the same thing about someone you were with?
Did you ever wonder what the story was behind a song you like?
Do you wonder how some singers get to be famous when they can’t sing?
Do you wonder about things as much as I do?
Are you wondering why I’m asking so many questions?

What Is Wondering ?

Wondering is that sense of awe mixed with curiosity that little kids and imaginative grown-ups get when they see something out-of-this-world unbelievable. It’s the real feeling behind words like awesome, incredible, amazing, stunning, and wonderful.

Wondering is looking at a starry sky and thinking that there are more stars and more universes than you can possibly count, . . . that numbers go on into infinity, . . . that space is a vacuum without any sound at all . . . that the light from the stars can travel days just to reach us. Wondering is trying to get your mind around the idea that biggest jerk on the planet can appear to be happily married with kids who seem to like him–and can have more money than we’ll ever dream of having.

I wonder about everything. I’m wondering right now if you’re going to wonder why I wrote these words, or if you’re even going to read them.

Wondering is a thinking skill. Name a genius who didn’t have wondering as a core competency.

Creative Wondering 101

Creative wondering is opening your brain to the kind of questions you used to have when you were much shorter than you are now. It’s like brainstorming with questions. If you’re looking to solve a problem, wondering is a painless way to get where you want to be. Point your brain in the right direction, and your wondering takes you to a variety of possible solutions.

These are three benefits of creative wondering that make it useful to everyone. It’s funny kids know these things automatically and most grown-ups need to learn them all over again.

Wondering works best when you’re relaxed and in turn is relaxing.
Wondering is personally flexible. You can wonder into a journal or notepad to capture your thoughts, but you don’t have to.
Wondering is mobile, and therefore, it increases productivity. You can do it anywhere. It’s a useful skill for when you’re waiting in traffic or for that doctor who’s always an hour late. Wondering works in the shower. Reading usually does not.

A Warm-Up

If you haven’t wondered for a while, you might be a little tight. Stretch your brain a bit with warm-up questions. Here are a few:

What if? . . . How come? . . . Who was? . . . What belongs? . . . Why did? . . . Who the heck? . . . Who’s idea? . . . Where was I? . . . What’s wrong with this picture? . . . When did that happen? . . . Who died and made you king? . . . What would Brad and Angelina have to say about this? . . . Why him? Why her? Why it? Why now? Why bother? WHY NOT? and What will I do when I win the lottery?

You could write them down and take notes under each one. Go for it, if that’s the kind of wonderer you are. Don’t you dare, if you don’t want to. It’s wrong to take the fun out of wondering. Then you would spend your time wondering why you are wondering . . . That kind of wandering wondering gets you nowhere.

Wondering to Solve Problems

Now you’re ready to start looking at the serious stuff with a new lens of wondering. Don’t let anything off the hook. Question the whole world, like you questioned your parents when you were three years old.

If you need a solution, do some serious wondering about the problem.

Wonder why it’s a problem to start with.
Then throw that passel of questions in the warm-up at the problem to pull out the bits that you’re not seeing clearly. Obssess over every detail with every possible question you might think of to wonder about. One caveat–exclude questions that illicit an emotional response. Just the facts for now, please.
Do at least 5 What ifs? to get to a variety of possible solutions. Skip the What happeneds? until you’ve found a solid solution.
When you have a critical mass of possible solutions laid out, challenge them with questions again–more what ifs? and what makes you think sos? A couple of I wonder, if we changed this one thing here, would that be betters? might work now.
When you’ve got that solid solution tested with questions, then you can go back to the What happeneds? to make sure that you don’t end up solving the same problem again and again. The answers will be so much less emotionally-laden now that you have a solution in hand or already in process.

Wondering as a Promotional Tool

Wondering, asking questions as pure curiosity can get you to a solution that you might not get any other way. I’ve seen it happen. It is a powerful skill to add to your personal branding brochure-resume. Learning to live with a wondering view will automatically incorporate itself into your branding BIG idea.

To be able to say,

I can lead a team to a high trust environment, where problem solving is open questioning based on challenging assumptions and wondering about possible outcomes.

is an impressive thing.

I repeat. Name me a genius who didn’t have wondering as a core competency. Wondering will lead you to learn things that other folks don’t even think about. That’s a trait of a leader.

I can’t help but wonder what you’re thinking right now. What are you going to do with this information? I wonder how many ways you’ll find to use wondering to promote yourself and your business in the next 15 minutes.

–ME “Liz” Strauss