Just today I wrote an email to a potential client I met with two weeks ago. In it I wrote this phrase I know my enthusiasm can be huge. We’d gotten into a conversation about blogs and how they were changing the world.
I wish that I had read the article I found exploring later that afternoon. It’s a piece by Anil Dash at Six Apart News called How to keep blogs from scaring the hell out of people. It’s just packed with truths. [Read more…]
Since Easton Ellsworth of BusinessBlogwire got the great idea of starting a Blogtipping Tradition. The Magic Middle Links have started flying and the power is growing. Kids all over the Midwest have given up cowtipping and cows are giving more milk. Farmers are grateful. A parade is in the planning stages.
In attendance were the many players who jumped on the Blogtipping bandwagon. You should go see them.
–ME “Liz” Strauss
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Yesterday walking the trade show floor, I felt I was in a 3-D blog world. Aisles and aisle of blogs sitting side by side with real people in and around them. They were all in the same market, different niches. Some were not easy to tell apart. I was scanning the signage to get a clue. Oh my! 60% were woefully inadequate. Here’s what I saw.
It seemed clear to me that the folks who designed these books — 3-D blogs — were thinking of what they thought the customer should know rather than thinking of what the customer might have come to find out. Standing outside each booth that I’m talking about I only had one question. [Read more…]
Easton Ellsworth at Blogwire declared today official Blogtipping Day and I’m in. How about you? As
the song goes “Give a little bit . . .” Here’s how it works.
That’s all there is to it.
Tip: Janice, be careful. The whole blogosphere is going to be proposing marriage to you, and trying to steal you away.
Tip: Jeremy, don’t wear yourself out. We need you just as you are.
Tip: Brian, stop, breathe and look at what you’ve built. It’s fabulous.
That was fun. I hope I get time to do more before the day is over.
–ME “Liz” Strauss
In an hour or so, I move my computer downtown to a hotel in Chicago while I attend a literacy convention. I know. I know. I live here. I could stay at home.
It’s a bit of a financial hit. Convention hotels in Chicago aren’t particularly inexpensive, but I see it as an investment in my customers and myself.
It’s hard enough to give my clients my undivided attention at a convention of 15,000 attendees. I want to have the flexibility to be at their exhibit booth when meetings inevitably are rescheduled. I want to be around for the after-hours events when relationships become real.
An adage in publishing, perhaps in every business, says:
Quality. Schedule. Budget. Pick Two.
What’s the right choice? Is it always the same two?
Besides it will be fun, sending you notes from the convention. Any advice you have for me while I’m there?
–ME “Liz” Strauss
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Two words I guard ferociously when it comes to my brand — customers and credibility. They, in fact, mean the same thing as Brand You and Me. I cannot think of better brand promotion than valuing customers and earning credibility.
Darren is running a fabulous series on Credibility. If you’ve not been there yet. You need to be. There’s nothing else like it on the Internet.
Come back and tell me what you think of it.
–ME “Liz” Strauss
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