How to blog series
You’ve created a blog, made a few posts, maybe even installed some ads for the extra income. You’re locked and loaded to take the Internet by storm. But where are all the comments? Where is the dedicated audience breathlessly hanging on your every word?
Don’t worry, you don’t have to succumb to the tumbleweeds just yet. If you’re eager for more fans, here are five steps to increasing your blog comments.
1. Comment On Other Blogs
Before anything else, you need to establish your presence in your field. This is most easily achieved by commenting on other blogs and making a name for yourself as someone worth listening to. By making smart, funny and helpful comments on other blogs, readers will be interested enough to follow you back to your own.
2: Respond To Comments
No one likes to be ignored, and if your commenters feel like they’re shouting into an empty void, they become much less likely to comment in the future. To gain (and keep) an active community of followers, you’ll need to make a habit of responding to their comments. Answer their questions. Suggest new tech. Outsource their problems if you have to. Regardless of the content, just make sure their comments don’t go unnoticed. They’ve taken time out of their lives to comment on your blog; the least you can do is offer them the same courtesy.
3. Create A Community
It’s basic psychology: people like to belong. Take advantage of this by turning your commenting pool into a community – a place with its own language and lingo, a place where people can build friendships and swap stories without feeling out of place. If something happens to one of your followers, spotlight it. If you think two people would really get along, mention it. Make introductions among your followers. Create memes. Reference inside jokes in your updates. When new visitors feel the urge to “fit in,” you’ll know you’re doing it right.
4. Ask For Opinions
The best thing that can happen to any blog is a lively debate, so inspire some passion by soliciting the opinions of your followers. Make polls, ask leading questions (“what do you guys think?”) and encourage the most vocal of your readers. Don’t be afraid to touch on scandalous topics, because those often create the most heated (and long-running) exchanges.
5. Be Interesting
What makes you comment on a blog? What pushes you from a mere reader to an active participant in an exchange of ideas? It wouldn’t have happened if the blog wasn’t interesting or engaging enough to merit your response.
To this extent, if you want comments, you just have to be a good blogger. You need to be active, interesting, and well-informed in your field. Your post should be entertaining and relevant. Your comments should be smart and useful.
Simply put, if you want more comments on your blog, make your blog worth commenting on.
Thank you, Virginia! Engagement is always a noble quest.
–ME “Liz” Strauss
Work with Liz on your business!!
We’re Awfully Good at Debriefing Failures and Just Toasting Our Success
It takes a team to achieve a major business initiative. The research, the trials, the final product, the sampling effort, the trade shows, the tests and metrics, the PR, marketing, and social media effort designed amplify the buzz all took people, time, money, resources invested where it counts.
And when that sort of investments fails, we’re all over it to figure out where it went wrong. We hold meetings to debrief our choices, our missteps, and errors like so many grains of broken glass ground down to sand. In the name of learning from our mistakes we own our loses like so many merit badges. Sometimes we beat the losing horse until it’s long past dead with a mantra never to forget or to repeat the mistakes we made again.
But when we win, we toast to our success and move ahead.
What if we put the same rigor to debriefing our success?
How to Claim the Right Things You’ve Done
We’re great about learning from our losses. We’re not so great a learning from our success. A quick look at Bloom’s taxonomy will show that what we often do when we debrief a losing situation is we work all of the way up from knowledge through evaluation of what didn’t work.
Suppose we followed that toast to our success with an equally granular discussion of what worked with our success? It might look like this.
- Knowledge – What it is we accomplished? What were the key parts that led to the success?
- Comprehension – What do we know now about the project, the team, the customers that we didn’t know before?
- Application – How can we use what we’ve learned from this success to build the next initiative like this one?
- Analysis – How is this project similar and different from other projects we undertake?
- Synthesis – What overall learnings can take forward from this success?
- Evaluation – How as this win change what we understand about what we do as a business?
Raise that toast to your success. Then ask the six simple questions to claim what you’ve won.
The moments of reflection that bring you to the answers are the time you need to incorporate, internalize, and own what you’ve done — to move the “winning behavior” from a possibility into a natural response.
The evaluation of the win is the way to claim your rewards, to own them, and to leverage that learning from then on.
When you own your success, it shows every time you walk into a room. That’s how claiming rewards from success leverages itself into more success.
The good news is we can all go back — alone or with our teams — and claim our rewards for every success we’ve ever won.
Not everything we learn has to come from what we do wrong. Are you ready to learn from every right thing you’ve done?
–ME “Liz” Strauss
Work with Liz on your business!!
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Let me introduce the bloggers
who have earned this official badge of achievement,
Successful Blog SOBs.
I invite them to take a badge home to display on their blogs.
They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.
I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.
Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.
Want to become an SOB?
–ME “Liz” Strauss« go back — keep looking »