Successful Blog

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

Critical Skill 7: Bias Toward Action with an Eye on Opportunity Cost

November 7, 2006 by Liz

Failing Faster Isn’t Enough.

Future Skills

Three tasks on a desk. Three people are asked how to do them. One says jump in and get started “Just decide.” The second, more thoughtfully offers, “Wait. Let’s study them first.” A third person walks in to say, “Why are you wasting your time on revamping our flagship product? Use those resources to take down our competitor’s newest entry.”

Which of the three has the right approach? Put them together, and they all do.

It’s true, if we don’t act, we won’t move forward. If we don’t risk failure, we’ll not learn or innovate. Planning and packing and moving on that trail used to be the explorers’ way. Being an innovative explorer is no longer enough. That philosophy has a major part missing.

[Read more…]

Filed Under: Outside the Box, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, blog-promotion, brand-niche-marketing, critical-skills, future-skills, hidden-assumptions, personal-branding, Thinking-Outside-of-the-Box

A 5-Part Interview with Rajesh Setty

October 29, 2006 by Liz

Introducing logo

Beyond Code

Which Raj Setty do you know . . . the journalist, author, technology geek, President of ForesightPlus, SOB, mentoring mind behind start-ups and numerous great ideas? You probably know his book, Beyond Code: Learn to Distinguish Yourself in 9 Simple Steps! and his blog, Life Beyond Code. How Raj finds the time to do all of these and still answer my email baffles me.

When I read Beyond Code: Learn to Distinguish Yourself in 9 Simple Steps! I wasn’t far into it when I started thinking I want to interview this man for Successful Blog.

As soon as I hit the last page, I contacted Raj and he agreed. I put together five questions that would take us beyond the book and let the author elaborate.

I’m proud to announce that you can look for the series this week and next week.

Monday, October 30 — Raj’s Story
Wedneday November 1 — The Need to Participate and Differentiate
Thursday, November 2 — The Inner Game
Monday, November 6 — The Outer Game
Wednesday, November 8 — About the Book — How It Happened

Thanks, Raj. This interview series is the best companion to the book!

–Me “Liz” Strauss

Filed Under: Business Book, Interviews, Motivation, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, Beyond-Code, Business Book, distinguish-yourself, Interviews, Marketing /Sales / Social Media, personal-branding, Rajesh-Setty

If You Want Me to Care, Tell Me Who You Are

October 14, 2006 by Liz

Identity, Credibility, Humanity

New Blogger Logo

It happened twice last night. I was reading a new blog and got interested. I went to the About page and there was none. . . .

Most blogging templates come with an About page — a page ready for the blogger add a bio and background. Here at Successful-Blog the About Liz page is so often visited, the page itself has a Google Page Rank of 5!

Why is that?

It’s not because I am so particularly fascinating. It’s because people want to know who’s talking to them.

When I study my referral logs, I check the visitor paths. New readers come. They read a while, and then, go to the About page. It’s not unusual for visitors who read several posts,to return to the About page more than once in a visit. I see that happen daily.

A well-written About page offers asset value and provides a service to readers. It begins a relationship on three levels.

  • Identity. An About page welcomes visitors who come to your blog by telling them something about you.
  • Credibility. It lets your readers see your personal stake in the blog and how only you could write it.
  • Humanity. The About page lets readers know there’s a person behind the blog. Without it, you’ve left an anonymous letter.

Write an About page that introduces you. It’s sets up your brand and starts our relationship. It makes that first connect between us as writer and reader. We’re all so busy and anonymous sources are unreliable at best.

I want to care about what you write. Please tell me who you are.

–ME “Liz” Strauss

Related articles
How to Code Links for Sidebars and Posts
Getting Customers to Stop by to See You
Blog Promotion Basics [for Everyone]
New Blogger Page

Filed Under: Blog Basics, Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: About-Page, bc, blog-promotion, Customer Think, new-blogger

How Writing is Like Getting a Nervous Chihuahua to Stop Peeing

October 12, 2006 by Liz

The Chihuahua Story

Power Writing Series Logo

One of my favorite writing stories is man against dog story. It goes like this.

A man named, Jack, and his wife shared their home with a Chihuahua, named “Loco.” As Chihuahuas are, Loco was a nervous, little dog always moving and shaking. Loco was even more nervous, when Jack waa around because the little dog was unsure of the big man’s affection.

Every time Jack came near the creature, fearful Loco would run to the kitchen. Next would come the awful, clattery tapping, of tiny Chihuahua-dog nails on the kitchen tile floor and then the stomping of industrial workboots following after. When Jack made it to the kitchen, he would loudly say, “Stop that damn racket. Stop it NOW.”

Loco would freeze at Jack’s command, spread his back legs, and proceed to pee on the yellow and gray kitchen floor.

This event happened almost every day. Jack muttered under his breath as he cleaned it up. Who knows if Loco understood words like That dog has to go . . . if it weren’t my wife’s dog . . .?

Day after day, Loco got nervous. Jack yelled. Loco peed. Jack got mad.

Finally Jack sought help from a friend who suggested that Jack immediately put the dog’s nose in the “event,” tap his nose with a newspaper, and then set the dog outside.

“That,” the friend promised, “would help the dog connect the “event” to doing it outside.” The friend cautioned Jack that it might take a few days, but to keep at it until the dog showed progress.

Jack thought it was worth a try.

So the very next time the dog peed on the floor, Jack followed the plan. He put the dog’s nose in the “event,” tapped it with a newspaper, and threw the dog out the open kitchen window — the one right over the sink. He repeated the process each time with out missing a beat.

The dog learned.

By the fifth day, the dog knew what to do.

He peed on the floor

and jumped out the window.

Readers take from our writing what their experience tells them.

So how do we make our message as clear as possible? Let me show you.
[Read more…]

Filed Under: Customer Think, Personal Branding, Successful Blog, Writing Tagged With: bc, blog-promotion, Customer Think, messages-sent-message-received, personal-branding, Power-Writing-for-Everyone, The-Dog-Story

Great Find: List Your Writing Contest At Competizione

October 8, 2006 by Liz

And the Winner Was . . .

Are you getting tired of finding out about writing contests AFTER they are over? Musingwoman was too — enough that it spurred her to action. A new blog was born so that folks could keep up woth upcoming contests and rules. So, competitors, start your keyboards.

Great Find: competizione
Permalink: http://musing.typepad.com/competizione/

Audience/Topic: Folks interested in announcing or participating in writing contests.

Content: This new blog which started just this month already has a list of competitions, and invites you to send in competitions you’re having so that you can attract more entrants. The guildelines are clearly stated. To briefly summarize them:

    Contests can be for blog or for a task — win a ___ by writing a ___.

    Information should submitted by email and need to include a link to the contest announcement post, the deadline date, limit to entries (if there is one) and any other pertinent information.

    No profanity, pornography, or discriminatory content.

    Sites with adult/mature (R-rated content) should be labeled when submitted so that competizione can alert audience visitors.

    Contest submitters are asked to link to competizione. The submitter’s site link will remain on competizione after the contest post has been deleted.

Have a contest! It’s a great way to show off your blog and attract new readers. Let Musingwoman tell folks about your contest — free promotion is an excellent deal. It’s a chance to expand your network of relationships. Stretch your brand a bit. I can see your blog growing already . . . yep. Click on the title to see what’s there for you.

competizione

A writing contest is even more exciting outside a writing blog. . . . On a techie blog? a real estate blog? a travel blog? Really? You bet. All bloggers have to write, don’t they? Imagine the kind of contest you might invent.

UPDATE: NOT ALL CONTESTS ARE FOR WRITERS — ALL THE MORE REASONS TO CHECK COMPETIZIONE OUT!

–ME “Liz” Strauss

Related articles
Writing–Ugh! 10 Reasons to Get Jazzed about Writing
Why Dave Barry and Liz Don’t Get Writer’s Block
Writing YEAH! 10 WHOLE NEW Reasons to Get Jazzed About Writing

Filed Under: Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: bc, blog comments, blog-writing, competizione, Customer Think, ideas, musing-woman, Writing-Contests

SOB Business Cafe 10-05-06

October 6, 2006 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Business Blogwire has some ideas for what you might do with your Fridays.

10 Corporate Blog Post Ideas for Fridays

Life Beyond Code offers a way to build relationships while building a personal brand.

Get People to Respond Not React

R Web Designs wants us to check our adsense code.

 Adsense Publisher ID Hacked

It’s Not About Your Stuff reminds us that we need to value ourselves when payday comes.

 Pay Yourself First

John TP interviews a digg gamer on how the game works.

Tips from a Top 10 Digg User

Related ala carte selections include

Creating Passionate Users wants you to know it’s not too late to show what you’ve got.

What Kind of genius are you?

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

Filed Under: Business Life, Community, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Trends Tagged With: bc, Business-Blogwire, Creating-Passionate-Users, Its-Not-About-Your-Stuff, JohnTP, Life-Beyond-Code, R-Web-Designs

  • « Previous Page
  • 1
  • …
  • 14
  • 15
  • 16
  • 17
  • 18
  • …
  • 41
  • Next Page »

Recently Updated Posts

Is Your Brand Fan Friendly?

How to Improve Your Freelancing Productivity

How to Leverage Live Streaming for Content Marketing

10 Key Customer Experience Design Factors to Consider

How to Use a Lead Generation Item on Facebook

How to Become a Better Storyteller



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2025 ME Strauss & GeniusShared