Personal Branding Archives - Page 28 of 41

9rules List Take 2

June 11, 2006 by Liz

Hello

This is me. I’m Liz. I’m the nice one.
I love 9rules Network. This Not a critique of the blogs there.
I never imagined in a million years it would be taken as such.
I’m sorry it was mistaken for that.
My apologies. I am truly sorry if that was not clear..
It saddens me to think someone would mistake this as something like that.
I’m so very sorry to all of you and so embarassed.

So I set the record straight.
I loved 9rules and everyone I met there when I was member and I still do.
Paul Scrivens has only been good to me. I consider him a friend.
This piece was simply meant as study in how quicky readers can sometimes make decisions
That was all.
As my dad use to say, “Only believe 1/2 of what you see, and none of what you hear.”

Sincerely,
Liz

PS. This was a post about the mathematics of a customer’s quick scan. 13,5% of 111 made a “I wanna look later list. Read the post again. There is no critical malice in it. It is an emotional observation of my own behavior.
_______________________________________________________________

Going Down the List Again

A week ago the 9rules Network announced 111 new sites had been selected to join them. I had the interesting experience of going through the list of 111 domain names looking for the blogs of folks I knew. I learned a few things from that experience that I think are worth sharing.

UPDATE: It seems I need to update this. These are the response of a cursory look through a bunch of 111 blogs that I knew nothing about, except that within them there were a certain number I already knew well. I had a limited lime as I went through list to capture those that immediately grabbed my attention. This doesn’t mean those that didn’t have something wrong. I wasn’t judging a contest. I was supershopping as some customer on timed reconnaissance might do. There is no intended implication that the blogs I left behind have anything lacking. This is about 15 unnamed blogs I happend to pick up on my way through a list of 111 that were selected.

Think of these as observations from the field. Do what you will with them.

I don’t pay attention to domain names. I pay attention to titles. That meant I had to check every single one just to be sure I didn’t miss a great blog — a blog that has, for one reason or another, a domain name that is wildly different from its title. If you have a different name on your blog, make sure that folks know about it, before they have to go through search engines to find you.
Too much going on and nothing to look at. There were several sites that couldn’t hold my attention for longer than a second. They made it easy to click on.
I was in a hurry to get to the short list. Some bloggers actually said they weren’t good enough to be in 9rules. I decided to agree with them. When there are too many choices in a short time space, customers look for reasons to say no. At least I know that I do.
On a second look, only 6 of the 15 blogs I bookmarked still hold my attention. I collected what I thought were 15 winners. I went back to check them out tonight. I couldn’t remember what I saw in most of them. Most seemed unremarkable. Had they blown their wad to get in? Did they not stand up to a longer look?
This is not the time to think that folks won’t notice. One of the 15 still has the same post up — the post that says it was chosen to be in 9rules.

Only 6 out of 111. Granted I went through the list fast and furious, but . . . even 6 out of 15 is disappointing. . . . I’m going to keep watching all 15 of them. I’ll let you know whether things change.

PS — I still like the ones I knew were great going in.

–ME “Liz” Strauss

Related articles
9rules Picked Great Ones
See the entire Customer Think Series on the SUCCESSFUL SERIES PAGE

Knowing How People Think — As a Business Tool

June 8, 2006 by Liz

Creative Logical

Hardly anyone is right brain or left brain only. Some of us lean heavily one way or the other.The side favored by most people is the left-brain. It’s also the side that schools spend time developing. Most of us, however, use both sides of our brain when we need them.

Here are some interesting facts about the brains of men and women.

Men have more brain cells than women–about 4% and 100 grams more.
Women have more dendritic connections between their brain cells.
Women have a larger corpus collusum, which is the organic network between the left and right brain hemispheres.This means women have a faster data transfer pipeline between the two sides.
For most men, the left side is their dominate side.
For most men, language skills are only in their dominate side. However, more women seem to develop language skills on both sides.

Different not better is the key here.

Knowing about Thinking

We all have brains. It’s easy to assume that all brains workthe same like legs and arms do, but that’s just not so. Still we tend to think that people who think the way we do are smart . . . and those who don’t, well, they’re not. [Read more…]

6+1 Ways to Compelling & Elegant Blog Posts

June 7, 2006 by Liz

Atilla, the Great Idea Killa

Ideas. Everyone talks about getting ideas. I get one. It’s great. I jump on it. I start to write. Soon enough I find myself in a pile of mush — words all over, thoughts in too many places.

What made me think this was a great idea? Now I’ve wasted all of this time. Here I sit — still no blog post and now one mangled idea. it isn’t pretty. What the heck am I doing wrong here? I was sure this idea was great. I am Atilla, the Great Idea Killa.

Yeah, I do that too.

I Want Compelling & Elegant!

The truth is that most ideas misbehave. They’re just not strong the way they come to us. They have a problem staying on track. Sometimes they fall apart. Often, they’re too large or stray all over the place. Your average idea needs a little help to be what it will be when it grows up to be a “Hey, lookat me” blog post. [Read more…]

7 Steps & the Key to Spotting Trends

June 5, 2006 by Liz

Getting the People Data

It’s easy to get the people data. Just become obsessive. No, I don’t mean get clinical. Don’t be grabbing people off the street and pulling them in under interrogation lights. I mean get steeped in the culture, become a saturation learner. You can see it in trendspotters — Seth Godin, Tom Peters, Prince Campbell — that they live people. breathe what people think. People aren’t just information on paper to them. People are what trendspotters think about, talk about, even when you’re not around.

They do it so much their significant others say, “Honey, don’t make me live it.” [Read more…]

Ideas When I Get My Hair Cut

June 4, 2006 by Liz

Ideas Everywhere

Yesterday, I got a haircut. While I was waiting I looked through a magazine and took notes. I took notes on articles and on advertisements. When I was through one magazine, I had complete ideas for four blog posts — not counting this one — and 27 phrases that I thought might spark ideas later.

Not bad for just sitting around waiting my turn.

I hate actually reading those magazines in places where I get my hair cut, and there’s never time to get into a good book.

–ME “Liz” Strauss

Trendspotting — Where 97.9% Fail

May 31, 2006 by Liz

Learn Everything

We all want that ability to be able to see the next big trend before it happens — what people will be wanting, doing, needing, going to, and buying NEXT. We want to be there ready and waiting for those customers.

Some folks can see that next trend and hit it fairly often. No one can do it 100%. No one can get any customer base to behave 100% predictably.

Good morning, Class.
Find the next trend. Oh yes, 97.9% of you wll fail this test.

[Read more…]