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How to Build Something You Can’t Build Alone

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The Power of Community Focused in the Same Direction

Whether you count yourself in huge corporation, a small team, or feel you’re the only member of an entirely unique group. If we hope to move forward, we all could use a more strategic view. We can chase our dreams. We can hire an evangelist. We can put our noses to the grindstone. Still the truth of the matter is we’re social beings and we build better things together than we’ll ever build alone.

The best dreams are built with insight from a variety of viewpoints. The best ideas and innovations are fleshed out with minds and voices that approach a problem from differing points of view. The best communities come together around participation and personal investment. And we’ve all seen the power of a community focused in the same direction.

Leaders want to build something we can’t build alone.

How to Build Something You Can’t Build Alone

When we think of social business, the tools may have changed, but the people haven’t. We’d still like our lives to be easier, simpler, and more meaningful than just getting up each day to go to work. Invitations attract us. Aspirations move us forward. Focus brings us to a clear path. Relationships well-chosen lighten our load. Quality raises our investment. True collaboration brings out our better selves.

Great leaders who build great things understand that human nature and engage it to fuel their goals. If you want to be that kind of leader — one who attracts, inspires, guides, focuses, connects, and unites — here’s how to build something you can’t build alone.

  1. Be a Magnet, not a Missionary. Quit converting and start attracting. Understand and respect our different, yet symbiotic purposes. The community needs the goods, services, and economic contributions of growing businesses. Growing business need the support and patronage of loyal communities.
  2. Have and Share a Vision. To make a thriving business, start with a long-term loyal, internal community of employees. They will build and protect a healthy innovative culture, promote the values of the business, stay with the company, develop expertise with coworkers, and live to serve customers.In any community, it’s not the how or what of work that builds connection and loyalty. It’s vision and mission. The underlying vision that unites us toward building something that we can’t build alone. A community needs leadership to set and invest that vision and so that they can feel smart, safe, and powerful in investing too.
  3. Know How to Choose the Easiest, Fastest, Most Meaningful Next Move Strategy is a realistic plan to advance a position over time by leveraging your unique opportunity. Recognizing opportunity and getting where you want to go is impossible if you don’t know where you are now. Position is informational — It’s part part property and packaging, part size, scope, and systems. Position is relational — it’s part values and relationships, part mission, vision, and perception. The most advantageous next positions look only slightly different than the place we already are. Deeply study your position and you understand the true value proposition of your brand.
  4. Lead with Relationships Choose the people around you — employees, vendors, partners, customers — wisely with deliberation and intention. They are the people who will build your business with you. Likewise, choose your sponsors and the businesses you support with equal thought to how they build your community and your life.
  5. Even Cheap Is Expensive When the Model Is Doesn’t Work Start a new business and you’ll soon see, that numbers reflect history. Without history, questions are what we use to generate the numbers we use. Numbers are important and useful, but they are as deep as the questions we ask. When we aggregate the numbers into a graphic they become shallow and flat. What I just saw will forgotten in an hour. What I just bought won’t win you my next dollar. Haven’t we figured out yet that impressions, circulation, and hits in general are short-terms goals and NEVER have been attributable?
  6. Understand the Power of Collaboration If communities and corporations, align our goals and head in the same direction the results could be amazing. But first we each have to know where we’re going and negotiate from the SAME SIDE of the table, recognizing that we’re stronger together.

Leaders make work and life easier, simpler, and more meaningful. Sometimes we do that simply by letting folks see what they see, know what they know, and do what they do … because other people see, know, and do valuable things that we can’t see, know, or do.

Leaders who need no one, lead no one. Don’t hire a staff, engage people who contribute. Don’t build a coliseum, raise a barn.
It’s irresistibly attractive to build something you can’t build alone.

How will you be a leader this week?

Be a leader.
Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!

SOB Business Cafe: 10 Posts that Inspired My IZEAFest Talk

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

IZEAFest Edition

This weekend I get the pleasure of speaking at IZEAFest at SeaWorld in Orlando, Florida. What an awesome experience that was and how cool to be among so many Internet friends. You can out more about the experience and how to be part of it at IZEAFest.com

izeafest

My conversation, Navigating and Networking in the Seamless Concrete-Virtual Universe, is about the question How can you leverage relationships to become successful in business? Naturally personal identity, an irresistible offer, conversation, and community online and offline will be important and featured throughout.

The Specials this Week are

Ten posts that inspired my IZEAFest talk.

Internet famous isn’t “Oprah famous” . . . not even close . . . and the Internet forgets quickly.

When I asked Internet Rockstar, Guy Kawasaki, about what bloggers should know about blogging as business, he said. …

I call him up. He answers.
I say, “Hi, Eddie, how am I?”
He replies, “Oh, you’re fine. What do you think of me?”

I heard them talk and laugh. They were talking “cool talk” about how cool they were and how cool I was not.

Barn Raisers avoid the risk by building the community as they build the site. They believe that people will help build a powerful idea. Barn Raisers invite collaboration from the people they’ll be serving and so what they build is often a gathering place for people even before it’s fully finished.

I was in the game, but I wasn’t playing with all that was in me.

I looked around and saw I wasn’t the only one that was holding back.

He was instant community. He was kind of like Tom Sawyer. He could smile around a corner.

Strategy isn’t a plan, a decision, a goal, a destination.
It’s a tool for leveraging who you are, what you know, where you are, the environment, and how people think and respond to each other. Strategy is a system for improving your position.

The Traffic Game, Auditioning Ants, and How Communities Grow

… by the time I came along, the neighborhood wasn’t much more than a huge space that people came to eat and sleep.

The beauty of enlisting a social media community from the start is that communities only have time for ideas that will work.

Because deeply knowing where you’re going is irresistibly attractive.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

What Do You Want to Contribute as Social Media Community Member?

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Building a Community

The irony is that so many of us work alone, yet we build communities. That thought struck me boldly when this week I heard three people say how much they were looking forward to working in an office with people.

That got me thinking that an essential part of knowing how to built a community is understanding what it means to be a community member.

On Monday when we were talking about how social media can help us build a better business, Richard Reeve beautifully wrote this post for me. He described his contribution to a community “barn raising.” He said …

When asked to come and help raise these boards, it means:

    1. I realize that I need to bring along a team of five other folks I can count on to handle our given task. Wood is heavy.

    2. Ask clear questions not only of what our team will do, but how it will fit into the overall scheme of the raising, so as to maximize the remaining sunlight.

    3. While staying focused on the assigned task, realize that things seldom go as planned, so keep a flexible attitude and be willing to lend a hand when and where needed. The overall goal is more important than the parts.

    4. The only result that matters, that every participant can take pride in the resulting structure…

    oh…and:
    5. Bring your own tool belt. Who has fifty hammers?

Who wouldn’t want those values and motives in every community member … ?

When a business, a non-profit, or an organization builds a space for us and makes all of the decisions without us, it’s like moving into a house that doesn’t have any of our stuff. We don’t own it. We’ll always be visitors. If that business, non-profit, or organization lets us contribute as the house goes up, we become a part of the process and feel ownership. Of course we don’t have time to contribute building to every space in which we participate, but when we do, it changes the the way experience that community in profoundly personal way.

What do you want to contribute as a social media community member? What can we expect from community members before we start?

–ME “Liz” Strauss
Work with Liz!!

How Do You Get a Community to Help Build Your Business?

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Why Would Social Media Folks Help?

Raising a barn needs a leader, a plan, and a community of people with skills.

The beauty of enlisting a social media community from the start is that communities only have time for ideas that will work.

When we reach out — talk to people — about our compelling idea, the social media community responds. They let us know what works for them and what doesn’t.

If the idea we have to offer is truly compelling, the folks we’ve formed relationships with can offer us help more than we’d ever imagine. Why? Social media folks participate for many reasons. Here are just a few.

How does that happen?

How do we get a community to be inspired, to want to work with us, to want the experience our project has to offer, to want to teach what they know, to want to save us from the mistakes they’ve suffered, and to want to help us succeed?

Bring a plan their minds can buy into. Bring a dream their hearts can hold. Bring a reason each one of them will make a particular difference.

Be a leader who’s a learner.

Reach out with head, heart, all the meaning behind what you’re building.
Don’t be afraid to them how and why their part is important to the whole.

Bricks and mortar don’t make a business. Code and design only hold attention for so long. People make a business happen.

We’ve got all the tools. We’ve had ’em. Can you see how to bring the people in we from the start?

–ME “Liz” Strauss
Want to build barn? Work with Liz!!
Image: Haussler Cluster Raising in CA

Ospitalità! Prego! What My Italian Grandmother Knew about Community Building

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Community Is about Welcoming People In

flower_in_window-Italian_village

Most of the kids I grew up with were 2nd generation American, which meant our grandparents spoke a language other than English. Adult immigrants had a hard time learning English. My grandmother, who was born in 1888, never did.

I can only imagine what it was like, knowing that her grandkids couldn’t understand what she was saying . . . Still my grandmother knew how to connect and by the time I was six I was talking with her through gestures, faces, and a tiny Italian vocabulary she gave me. We could spend hours enjoying each other’s company.

I didn’t understood the magic of what she did until I visited her village in Italy. I realized the humanity of my grandmother’s gifts when I felt strangers offer the same sort of welcoming, reaching out. It was a way of life not just a “family thing.”

You could feel from the smiles in their eyes. You could hear it when they said “buonasera” as they walked by. You could see in the flower pots placed outside the windows of every house. I felt welcomed. It didn’t matter that they didn’t know who I was.

In the last 24 hours, I’ve spoken to three people about blogging and social media. All three, in their own way, said they feel as if everyone is speaking another language. They all felt that they didn’t know how to find their way to connect. That’s why I’ve been thinking about what my grandmother did . . .

What My Italian Grandmother Knew about Community Building

My grandmother was born in 1888. Her name was Liza. She knew a lot about people and life. When she came here, she owned a small saloon in a small town in Illinois. Though she had no English — she only knew Italian — every person who came there felt welcomed and most came back.

Her tavern was a living example of a participatory culture. Social relationships and community thrived. I saw these things with my own child’s eyes.

  • Welcome! Every time someone walked in the door, her face lit up in a smile. Whether they’d been there before or just arrived, she stop to welcome them as if they’d come home from a long journey.
  • See! She had an uncanny way of looking at each person fully and individually in the eyes. It didn’t matter if their words weren’t the same. The attention she gave said how she valued every one of them.
  • Smile! She was a woman of joy! Joy is contagious and attractive. My grandmother was a tall, thin 80 year-old woman when I knew her, but until her last day she could make a room glow.
  • Listen! Because she didn’t have the words, but often knew what people were saying, my grandmother listened better than anyone I know. That made a person feel like a great communicator and feel like a fine lady had heard.
  • Laugh! When she didn’t understand what someone was saying, she would laugh at herself as if words were playing games. Then she’d look for another way to reach out for meaning.
  • Ospitalità! Prego! Any person who spent an hour in her saloon couldn’t leave without knowing that those two words meant Hospitality! and Yes, of course! The entire venue was about the people who came. She loved every one of them.

My grandmother wasn’t afraid to build a bridge on the language she didn’t know because she trusted herself to connect in other ways. We can build a bridge to the folks who don’t know social media by taking a clue and some cues from things she did.

Where are you seeing great examples of hospitality and bridge building in our Internet culture? What can we do to help them grow?

–ME “Liz” Strauss
Work with Liz!!