Introducing Customer Think

April 12, 2006 by Liz

Uh-oh I’ve Been Thinking Again

What happens when you cross thinking outside of the box with personal branding?

Customer Think–a series that takes Brand YOU outside the box to become Brand YOU & ME. We’ve let the world know who we really are and how to see the unique value we bring as individuals. It’s time that we do the same in return. We’ll be getting to know customers in a strategic, deep thinking way–from an outside-of-the-box, inside-of-the-customer perspective. So hang on.

You’ll be finding out plenty about customers, by finding out more about yourself. That’s the Brand YOU and ME part.

And just about everyone in our lives is a customer in some way, if you tilt your head to look at it from just the right angle. This isn’t your father’s business skills class, it’s life and business for the 21st century in that uniquely Liz way.

You know there will be nothing like it anywhere else.

Brand YOU and ME–can you think of a more natural way to promote your business, your brand, or yourself, than being able to think like your customers?

–ME “Liz” Strauss

Critical Skill 3: Fluency: with Ideas

April 9, 2006 by Liz

Stop Not Having Ideas

The first part of fluency with ideas is having them–LOTS of them. There she goes again. What is she talking about? She might have lots. Right now I’d be happy with one.

The trick is get to learn how to stop not having lots of ideas.

That’s not a typo. You can stop not having ideas.

Open the Valve

Ideas are being stimulated constantly in your subconscious so often and at such a rate that, if you let them all in, you wouldn’t be able to pay attention to anything else. You would literally be aware of stimuli that you have no need for, such as the feel of your shoes on your feet or the chair that you’re sitting on. That’s why we come equipped–at no extra charge–with a filtering unit, a valve-like screening device at the base of our brains–the Reticular Activating System (RAS). The RAS allows us to filter out most of that unwanted stimuli. It serves as a closed door allowing only life-skill information into our consciouness. Unfortunately with the door closed we don’t have access to some great ideas.

The good news is that the RAS can be trained. Firemen can make it let through the sound of the fire alarm. You can can use it to access things you forget that are still in your brain– great ideas when you put them together again. Ron Daugherty offers some ways to expand and explore your ability to open the RAS in his article, Understanding the Mind: 5 Keys to a Writer’s Creativity.

With Access Comes Fluency

With a little practice you’ll be able to access more and more ideas. Seriously, believe that they’ll come. Relax and make room for them, and they will. Getting them is just the first step toward fluency with ideas. To follow a language metaphor, the ideas are just your vocabulary. Now you have to be able to use them–pull ideas to match three basic scenarios. Here are ways you can practice to build up your fluency.

Brainstorming wild lists. When you have a few minutes waiting in traffic, pick an everyday object such as a plate. See whether you can come up with 25 things you might do with that object, silly or otherwise. As blogger, you should be pretty good at this. After all bloggers know a thing or two about making lists. Don’t edit. Be as wild and creative as you can. When you reach 25, try for another 10.
Freewriting. When you’ve got a few minutes and some paper and pencil, write without stopping about a simple pleasure, such as drinking coffee or running. Explain all of the impacts and outcomes it’s had on your life. Try to write 15 minutes without stopping.
Problem solving. The next time you or your child has a problem don’t begin to address it until you’ve identified at least five solutions. Not every solution needs to be doable or practical, but all of them need to fix some aspect of the problem, using facts that you know. Allow for an outrageous solution or two. Outrageous solutions often lead to extremely solid ones, once the outrageous solutions have been talked about. Think through what the impact of trying every solution would be and name all of the possible outcomes that could occur if you tried each one.

If you want to be truly future skilled, you’ll do each of these things verbally and in writing too.

Reading, Writing, Listening and Speaking the Language of Ideas

The more you practice with your vocabulary of ideas. The more fluent in the language of ideas you will be. That means you’ll not only be good at speaking and writing your own ideas. You’ll also be good listening and reading other folks’ ideas too. You’ll get really quick at telling a great idea from a loser when someone else offers one.

Imagine the time and money a business might save when they know you can tell a solid idea from pipe dream that just sounds really good. AND that you can explain in writing how you know. Now there’s a concept on which you could promote your business and yourself. That would be an added value idea plus.

–ME “Liz” Strauss

Cool Designs April 2006

April 8, 2006 by Liz

Successful Blogs Look Successful

Spring is time we think of spring cleaning. I’ve been thinking it was time to show off some of the folks who add to the wonder and beauty of the blogosphere. So here’s the first in a showcase of great blog designs. As I said last December, successful bloggers are constantly trading ideas and talking about things. Design is always a topic folks like to discuss.

As always, click the screenshots to get a closer look.

You’ll never convince me that no one’s listening when Yas, CFrederick, Lindsay, Bocker, and Karsten talk. They bring together ideas, information, and design as news. They’re always thinking and creating.

Veerle’s blog was sent to me as a recommendation by two people. She not only knows her stuff. She knows how to make it look easy and fun.

Brother Jones is the blog of Brother Jones Artworks. This page features the art of illustrator, Dennis. Visit the site to see Don and Doug, and the Brother Jones Band too.

Tom Coates, who works for Yahoo, masterminds this intelligent, playful blog. The minimalist design pulls my eyes right into it. I love the best use of highlights I’ve seen on the Internet. AND he’s more fun to read than those serious Google guys.

Design Melt Down is the Studio/Working Blog of Patrick McNeil. It has pages of information and tutorials for folks to browse and learn from, as well as outstanding design.

It’s a magazine. It’s a blog. It’s a walk through an art museum in your living room that feels like a tour through a toy store. Pingmag is like no other blog and uses design to let you know.

Blogs are getting further and further from the look of the printed page. Take your time. Get ideas for your own blog. Now’s the time to spruce up, clean up, paint, polish, and promote your blog again. Give your brand new curb appeal. Take a lead from the pros.

If you don’t love what you see here, I plan on doing another feature like this, so e-mail me a link to where I might find some other great design at lizsun2@gmail.com.

–ME “Liz” Strauss

Related articles
More Blog Designs to Discuss

Critical Skill 2: Mental Flexibility Test

April 3, 2006 by Liz

For those of you who like to test your mental flexibiity, or for those of you who want a little more practice. Here’s a test that’s been around for a while you might try for yourself. Think of the test as a personal challenge. It’s not a test of intelligence or creativity. You might find that the answers you don’t get right away will come to you over the course of the next few days when you least expect them to. To access the test and give it a try click the screen shot below.

A score of more than 16 is supposed to be genius, but if you go for days you should be able to get them all. Personally I think there’s a genius in all of us. . . . No one has described what a genius is yet.

–ME “Liz” Strauss

Brand YOU–2 Keys to Leadership

April 3, 2006 by Liz

Keeping It Going

Now that you’ve got the basics of your brand YOU in place, you might start a log. Keep track of ideas that work for you and things that you want to work on. You might keep notes on feedback you get that applies to your brand strategy–statements folks make about you, such as “Gee, you’re always so good at getting things done.” Keeping track of such things is important because other folks really decide what your brand is. You only decide what you want it to be.

The first notes in your journal might include notes on leadership such as this.

2 Keys to Leadership

Leadership is an essential part of any personal brand. A living leadership brand has two vital keys–humanity and communication.

You show humanity when you accept your own mistakes and the mistakes others make. There is leadership in that big word forgiveness that too many would be leaders often miss. How nice it is to work for, and with, someone who not only forgives others, but forgives himself or herself as well. Leaders who never err, make everyone nervous, so don’t try to be perfect. That only makes others think they have to be perfect too.

Part of being human is talking to other humans. Communicate. The free flow of information is critical in any leadership role. Communication not only lets people know what is going on, it lets them know that you care about them. Share your thoughts with discretion, grace, and humility. They will return the favor by sharing their thoughts with you.

An Ongoing Task

Building a brand and keeping it going is an ongoing, organic, living, breathing task–just as being you is. Check in on your brand every day or so to see how it’s going. Check your desk to make sure that it still looks like your big idea, too. Each time you reach a benchmark–a great sale, a promotion, a new client–check in on your brand and decide whether it needs a new coat of paint.

Your personal brand is an investment in you and your future. You’re a leader now. Let’s work together to keep your brand a perfect example of the unique valuable you.

–ME “Liz” Strauss

Critical Skill 2: Mental Flexibility

April 3, 2006 by Liz

Mental Habits

Just this morning, a friend shot me an email. It asked whether I had time to write up a quick press release. I replied that I probably could and asked the three questions I do to size the time it will take to get the job done.

What is it for?
When do you need it?
Do you have a model for what you want?

I got a response from my friend that was an apology. Apparently my last question reminded him of the press release he had from last year for the same event. He could just brush that off, rewrite it, and use it again.

His habit was to start from scratch on everything. My questions had pushed his thinking.

Flexing Your Thoughts

When I look over the original article for this series, The 10 Skills Most Critical to Your Future, I keep coming back to the idea that mental flexibility might be the one skill that has the most initial impact. This is the crowd pleaser–the hero. Mental flexiblity unbends the bent, unties the knot, and unsticks the stuck. People notice that kind of thing right away.

If you can do that and they cannot, they think you’re really something.

Like it’s name implies, mental flexibility is a matter of being in shape. Flexing your mental abilities isn’t that different than flexing your muscles. Warm up and try them out one at a time. Know your limits and know your goal is to broaden your scope. These are some ways to stretch your mind, to make your thinking more flexible.

1. Listen to people that you disagree with. Take in their arguments and follow their logic. Try it on for size. Work to see things entirely from their point of view.

2. Look in opposing arguments for the places where you are in agreement. No two arguments are totally opposite. Find the core of the matter where the arguments are the same.

3. Try to put two opposing ideas into one picture and make them work together. This works more often than you might think it would. Get to the core of each argument, keep each primary goal in tact, and then look for a way to make a new whole.

4. Stay in the 30,000 foot view. Don’t get caught in sematics or in details. Words aren’t your friend when you’re looking for flexibility. Words tie things down in a precise detailed fashion. Words can also confuse rather than add clarity–for example, your shade of blue might be more green than mine. If you use many words for the same thing . . . So the blue, azure, sapphire, teal, sky-colored logo would sit here . . ., then you can keep the thinking big picture and flexible.

5. Give weird ideas their voice. Runners push past the wall. So do flexible thinkers. Let other folks have a chance to share their kookie plans. Try them out. You might decide that you like one a lot.

6. Make a new habit of questioning yourself. Why am I doing this? Is there another approach? Is this my own thinking or a habit I’m used to? Does this situation call for action at all? The hardest part is remembering to question yourself. Doing it is actually fun. Once you get in the habit, you’ll not only gain flexibility. Your productivity will also go up.

7. Evaluate every argument. Don’t take anything on face value. People pass opinion as fact frequently, in the media and in person. Many folks just accept such information and repeat it as true–as if they are still in school. Flexible thinkers do not. When someone quotes statistics to you, be prepared to say, “You’re making that up.”

8. Use your entire brain, not just the logical left. Test things out with your perception and your intuition, as well. Don’t leave any information source on the table. Use everyone else’s brains too. Stretching your flexibility means stretching in every direction. There’s a world of new information waiting to be put together.

9. Find the humor and laugh some. There is something funny about almost everything, if you open yourself up to it. Give yourself room to laugh, and you might find other ideas come easier too.

10. Rewrite reality and have a few fantasies. Take that habit of Stephen Covey’s “Change your Paradigm” totally outside of the box. Don’t just make a slightly newer reality–blow your ideas out of the water. Imagine the problem as a dating situation, how would you deal with it then? Suppose it were happening on an alien world . . . and your kids were in charge?

Push your thinking in every direction you can. It doesn’t hurt, and the investment pays off in your ability to think in places where other folks can’t.

Every Company Needs You

Think of your mind as a room filled with drawers and doors, each of which leads to piles and stacks of information that you can access and use. Mental flexibility solves problems when other folks can’t because it allows you to open those drawers and doors to find answers to questions. Most folks don’t have any practice at doing that.

That’s why flexible thinkers get noticed so quickly. They give answers that aren’t the usual ones, and the answers they give are answers that work.

Imagine the impact on your personal brand when folks start seeing you as someone who always asks the right question, gets to the core of things, and fits ideas together. In other words, you have added flexible thinking as a big idea to your personal brand, a core competency of your skill set. It’s one more way to bring the uniquely Brand YOU to the business table.

Flexible thinking is a skill every company needs desperately. Companies can’t problem solve, innovate, or grow organically without it. Why not be the one who shows them does it for them?

–ME “Liz” Strauss

Special thanks to: Mental Flexibility for motivating me when I was tired.