customer_think Archives - Page 2 of 4

5 Type Turn-Offs that Are Exit Only

May 9, 2006 by Liz

I’m Only 1 Reader

Spend enough time as a publisher and when you read for fun, you can’t help seeing publishing things . . . if they’re great I comment on them. Reinforce good behavior is what I learned in teachers’ school. If they’re not good typography, I try to overlook them and keep reading. If I simply cannot, usually I just move on shaking my head. I go back to my own blog to make sure that I’m not doing the same thing.

YET when I see the same type issues happening from one blog to another, I think folks can’t see how the type looks and feels from this side of the computer. So I’ve started taking notes on what it’s like to be the reader. Of course, I’m only one reader, but I AM one reader. I’m one who will come back or I won’t. [Read more…]

Feeling a Customer’s First Response

May 8, 2006 by Liz

An Opportunity

A customer’s first response runs deep and lasts long. One way I keep myself close to customers is to monitor my first response to new information whenever I can — you know, that initial response that occurs without thinking. I’ve made habit of looking for such responses as I move through my life.

Information has no positive or negative value until I respond to it.

This morning I encountered information that you might use in the same way. Ready? [Read more…]

Helping Clients Get Past Blogaphobia

May 3, 2006 by Liz

Enthusiasm Can Kill

Just today I wrote an email to a potential client I met with two weeks ago. In it I wrote this phrase I know my enthusiasm can be huge. We’d gotten into a conversation about blogs and how they were changing the world.

I wish that I had read the article I found exploring later that afternoon. It’s a piece by Anil Dash at Six Apart News called How to keep blogs from scaring the hell out of people. It’s just packed with truths. [Read more…]

Quality, Schedule, Budget

April 30, 2006 by Liz

Taking This Show on the Road

In an hour or so, I move my computer downtown to a hotel in Chicago while I attend a literacy convention. I know. I know. I live here. I could stay at home.

It’s a bit of a financial hit. Convention hotels in Chicago aren’t particularly inexpensive, but I see it as an investment in my customers and myself.

It’s hard enough to give my clients my undivided attention at a convention of 15,000 attendees. I want to have the flexibility to be at their exhibit booth when meetings inevitably are rescheduled. I want to be around for the after-hours events when relationships become real.

An adage in publishing, perhaps in every business, says:

Quality. Schedule. Budget. Pick Two.

What’s the right choice? Is it always the same two?

Besides it will be fun, sending you notes from the convention. Any advice you have for me while I’m there?

–ME “Liz” Strauss

Customers and Credibility

April 29, 2006 by Liz

Two Words

Two words I guard ferociously when it comes to my brand — customers and credibility. They, in fact, mean the same thing as Brand You and Me. I cannot think of better brand promotion than valuing customers and earning credibility.

Darren is running a fabulous series on Credibility. If you’ve not been there yet. You need to be. There’s nothing else like it on the Internet.

Come back and tell me what you think of it.

–ME “Liz” Strauss

Cow- . . . Er . . . Blogtipping

April 26, 2006 by Liz

I Know Cowtipping

Where I grew up, some kids would go out cowtipping in the summer. They would drive out to 1-Mile Road or 2-Mile Road to find a farm where cows were sleeping, sneak up on a cow, and push it over. Then they’d run back to their cars laughing.

I didn’t do it. I’d like to say that was because I am a humane soul. I am a humane soul. That’s true, but that’s not the reason I didn’t do it. I didn’t do it, because I make a habit of not disturbing sleeping beings, especially those that are larger than I am. The risk is more than I care to take on.

But Blogtipping?

This morning when I went to check my links at Technorati, I saw one from Easton Ellsworth at KnowMoreMedia called It’s A Great Day For Blogtipping. Needless to say I was a bit concerned.

I stood up to look at my computer to make certain it was upright. Then I viewed my homepage to be sure that it wasn’t sideways. Whew! What a relief to see it looked fine. Those two things out of the way, I could then click the link without fear to find out what Easton had in store for me.

Blogtipping Easton Ellsworth Style is a great example of showing readers that you value them.

He’s right. It is a great for blogtipping. Will you tip a blog today?

–ME Strauss