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The Show Is in the Comments

May 18, 2006 by Liz

Blogging Is Conversation

I’ve heard it said before that the internet has changed the world of news. That the news used to end when it was put into print, now that’s when the news begins. HART said it first, Half the show is inthe comments. Sometimes it’s more than half. Yesterday, 37signals published a small piece by guest poster Ryan Carson teaching bloggers how to use digg.com to market their articles.

The current 46 comments that follow discuss the pros and cons of self-promotion using digg.com and in some ways overpower the original article. It’s also a great demonstration of how a blogger deals with mixed reviews of a posting.

You can access the whole thing by clicking the title shot below.

37signals Small Biz 101: Digg

One truth about blogging is that you can never know for sure where a post might take you.

Thank Ryan for the well-written post that started a fine discussion — one that we should all think through from every angle.

–ME “Liz” Strauss

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Filed Under: Blog Comments, Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: 37signals, bc, blog_promotion, digg.com, personal-branding, pros_and_cons_of_self-promotion, self-promotion, Signal_vs._Noise

Critical Skill 3: Fluency: with Ideas

April 9, 2006 by Liz

Stop Not Having Ideas

Finding Ideas Outside of the Box logo 2

The first part of fluency with ideas is having them–LOTS of them. There she goes again. What is she talking about? She might have lots. Right now I’d be happy with one.

The trick is get to learn how to stop not having lots of ideas.

That’s not a typo. You can stop not having ideas.

Open the Valve

Ideas are being stimulated constantly in your subconscious so often and at such a rate that, if you let them all in, you wouldn’t be able to pay attention to anything else. You would literally be aware of stimuli that you have no need for, such as the feel of your shoes on your feet or the chair that you’re sitting on. That’s why we come equipped–at no extra charge–with a filtering unit, a valve-like screening device at the base of our brains–the Reticular Activating System (RAS). The RAS allows us to filter out most of that unwanted stimuli. It serves as a closed door allowing only life-skill information into our consciouness. Unfortunately with the door closed we don’t have access to some great ideas.

The good news is that the RAS can be trained. Firemen can make it let through the sound of the fire alarm. You can can use it to access things you forget that are still in your brain– great ideas when you put them together again. Ron Daugherty offers some ways to expand and explore your ability to open the RAS in his article, Understanding the Mind: 5 Keys to a Writer’s Creativity.

With Access Comes Fluency

Future Skills

With a little practice you’ll be able to access more and more ideas. Seriously, believe that they’ll come. Relax and make room for them, and they will. Getting them is just the first step toward fluency with ideas. To follow a language metaphor, the ideas are just your vocabulary. Now you have to be able to use them–pull ideas to match three basic scenarios. Here are ways you can practice to build up your fluency.

  • Brainstorming wild lists. When you have a few minutes waiting in traffic, pick an everyday object such as a plate. See whether you can come up with 25 things you might do with that object, silly or otherwise. As blogger, you should be pretty good at this. After all bloggers know a thing or two about making lists. Don’t edit. Be as wild and creative as you can. When you reach 25, try for another 10.
  • Freewriting. When you’ve got a few minutes and some paper and pencil, write without stopping about a simple pleasure, such as drinking coffee or running. Explain all of the impacts and outcomes it’s had on your life. Try to write 15 minutes without stopping.
  • Problem solving. The next time you or your child has a problem don’t begin to address it until you’ve identified at least five solutions. Not every solution needs to be doable or practical, but all of them need to fix some aspect of the problem, using facts that you know. Allow for an outrageous solution or two. Outrageous solutions often lead to extremely solid ones, once the outrageous solutions have been talked about. Think through what the impact of trying every solution would be and name all of the possible outcomes that could occur if you tried each one.

If you want to be truly future skilled, you’ll do each of these things verbally and in writing too.

Reading, Writing, Listening and Speaking the Language of Ideas

The more you practice with your vocabulary of ideas. The more fluent in the language of ideas you will be. That means you’ll not only be good at speaking and writing your own ideas. You’ll also be good listening and reading other folks’ ideas too. You’ll get really quick at telling a great idea from a loser when someone else offers one.

Imagine the time and money a business might save when they know you can tell a solid idea from pipe dream that just sounds really good. AND that you can explain in writing how you know. Now there’s a concept on which you could promote your business and yourself. That would be an added value idea plus.

–ME “Liz” Strauss

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Filed Under: Marketing /Sales / Social Media, Motivation, Outside the Box, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, brainstorming, fluency_with_ideas, freewriting, future_skills, independent_thinking, RAS, Reticular_Activating_System, self-promotion, thinking_outside_the_box, using_the_subconscious

Perfect for Friday Productivity Checklist

April 7, 2006 by Liz

Personal Branding logo


Productivity.
Everyone wants it, thinks they have some of it, and loses it faster than they realize. Here are some things you might check and do on a Friday afternoon to feeling better about starting the week again on Monday morning.

Perfect for Friday Productivity Checklist

    1. End your “real work” a half-hour early on Friday. Most folks don’t want to interact with you late on Friday anyway. If you need that half-hour to finish your work, start next week by planning to finish a half-hour earlier.

    2. Use that half-hour to organize everything on your desk. Put things away. Lay out things that still need attending to. Mark what needs to be done. Make a to-do list, if that’s your way.

    3. Make a plan for next week–at the least, decide what you will tackle first on Monday and what your three most important goals will be.

    4. Do an office check. Are the things you use most closest to where you use them? If not, move them, so that they will be. Are the files you access most on your computer only one click away? If not, move them so that they will be.

    5. Order the Monday tasks by putting what you can get done fastest first. Do this for two reasons. It will start your week with a quick sense of accomplishment, and you’ll be able to pass on what you finished–that means that when you move on to task two, someone else can be starting on what was your task one.

Then consider the week closed, leave the office at work, give your brain a break, and have a weekend. What a great way to promote yourself and your brand to anyone who walks by on their way home for the weekend. It says a lot for your personal brand–almost everyone wishes their office looked like it could be in a magazine . . .

Whether you work in a building away from home or in your bedroom, it’s boost to your Monday to walk back into a space that’s ready to work in.

What do you think when you see an office that looks well taken care of?

–ME “Liz” Strauss

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Filed Under: Business Life, Checklists, Personal Branding, Productivity, Successful Blog Tagged With: bc, management, orgiinzation, Perfect_for_Friday_Productivity_Checklist, personal_branding, Productivity, Productivity_Checklist, self-promotion

One Degree Extra

April 6, 2006 by Liz

212 The Extra Degree Screenshot

At 211° water is hot.

At 212°, it boils.

With boiling water, comes steam.

Steam can power a locomotive.

The one extra degree makes the difference.

–Sam Parker and Mac Anderson, 212°, the extra degree, Simple Truths

One degree makes the difference. One degree that’s all–one degree. Are you willing to invest that extra degree in yourself, in business, in your brand?

–ME “Liz” Strauss

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Brand YOU – When An Apology Is in Order

April 6, 2006 by Liz

The Challenge of Apologies

Personal Branding logo

Handling an apology can seem like an overwhelming challenge, especially in a business situation. At the least, it makes everyone involved self-conscious. With a clear head and a eye toward resolution, apologizing can be the same as handling any other problem. Follow the same five basic steps.

Handle Yourself Not the Apology

      1. Give yourself a chance to breathe.

 

      2. Slow down your thinking.

 

      3. Know the part where you are wrong.

 

      4. Gain your balance and make a plan.

 

    5. Move forward with calm and confidence.

Remember again to breathe.

Giving and Receiving Apologies

Don’t let the words, “I’m sorry,” scare you. They’re powerful words that, when given with care, can gain you more respect. An apology well received can do the same. It’s the fear of those two words that makes apologies go wrong.

Realize when you walk into a situation where an apology is going to happen that there is no person who has not behaved badly at some point in his or her life. If you’re having trouble starting, say so. If you feel you can say things more clearly in writing do so. Then offer the other person the choice to listen while you read it or to read it while you wait.

With apologies, less is more. Mean what you say and keep it simple. Don’t use an apology to move an agenda forward. Use these principles to uphold the integrity of your brand and to help everyone involved feel like a person of value.

When Apologizing

      1. Own what you did wrong.

 

      2. Start by saying why you are apologizing–that you value the person and the relationship and why it is important to you.

 

      3. Say you’re sorry and say what you’re sorry for. “I’m sorry, I behaved badly.”

 

      4. Don’t expect a response. It’s okay, if there isn’t one. Leave the other person a place to stand.

 

                 5. Thank the other person for listening.

When Accepting an Apology

      1. Know that the other person feels self-conscious too. Be gracious and accepting.

 

      2. Do say thank you. It feels more honest and equal than, “I accept.”

 

      3. If you’re sorry too, say so. Don’t say things that aren’t true.

 

      4. Always leave the other person a place to stand.

 

    5. Always give the other person as much time as he or she needs.

Have a conversation after the apology. It’s a chance to get to know that person in a new way. Be thoughtful and honest, and you may forge a stronger relationship built on new respect.

A True Leader

Once you have apologized or heard an apology, move on to cooler more interesting matters. Don’t keep apologizing or talking about the incident. The horse is dead. The sale’s been made–don’t buy it back. Too much talk about it will devalue what’s already been said. The power of “I’m sorry,” diminishes the more times you repeat it. It also makes for more discomfort.

Do spend quality time as one human being with another sharing undivided attention. You may not make a new best friend, but you will find a person who has a few things in common with you. That’s a starting point for a new working relationship. You’ve just been through something hard together.

Apologies are never easy, but they don’t need to be scary or humiliating. The ability to apologize with grace and respect is a quality of a true leader.

–ME “Liz” Strauss

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Filed Under: management, SS - Brand YOU, Successful Blog Tagged With: apologizing, bc, BRAND_YOU, communication, management, personal_branding, problem_solving, self-promotion

Brand YOU–Handling Problems

April 4, 2006 by Liz

Brand Integrity

Personal Branding logo

People say, “Don’t judge a book by its cover.�

In any relationship of substance, there comes a moment when things go wrong. Often folks can simply adjust and move forward, occasionally the damage is large enough that things need to stop before progress can be made. Problems need to be fixed. How these moments are handled can mean the end of a relationship or just the opposite an even stronger bond of respect is forged.

Integrity, graciousness, and the ability to deal in times of problems are key indicators of brand strength and viability. People look to see who you and your business really are when troubles come your way.

Handle Yourself, Not the Problem

Problems are opportunities . . . make lemonade. . . yeah, yeah, we all know that. The truth is. They don’t look or feel that way, when they’re happening and we don’t feel like drinking lemonade. In business, ignoring problems or running away from them usually isn’t an option, at least not for long. So instead, we rush in and try to handle them–be the hero, adrenaline pumping. That’s when we make wrong decisions–knee-jerk reactions happen. Words get said that aren’t our usual, in tones that aren’t our own.

The key to solving problems with grace and brand integrity is NOT to handle them, but to handle ourselves instead. Try these steps the next times a crisis hits to keep your head safely wired to your heart.

    1. Breathe before you do anything else. I have a saying on my personal blog, it’s from the very first blog post I ever wrote

    When I give my soul a little breathing room . . .
    everyone I know gets nicer.

    I try to remember, when problems come, that if I don’t feel taken care of myself, I’m not going to give a very good showing. So the first thing I do is a personal check. When was the last time I ate, slept, saw something beside flourescent lighting or a hotel room? I walk outside to see sky and trees if I can. It’s hard to take any business stress over-seriously when I’ve just been confronted with the scope of nature and taken a moment to breathe.

    2. The more that you want to run, the more that you should walk instead. Forcing myself to think slowly keeps me from knee-jerk reactions It also leaves space for other folks to talk.

    3. The minute you feel righteous you are wrong. When I feel a crusade coming on, I find someone to tell me what I’m not seeing. There is no problem with only one side. I know I need balance. I need somone to tell me what I’m about to get wrong.

    4. When you have balance, THEN gather facts to make an informed plan of action.

    5. Execute the plan with confidence and calm.

No Need to Be Pollyanna

No, you don’t have to look forward to problems, nor do you need to think the sun is always shining. The world can only take so many Pollyannas. Still, it is nice to have the confidence of knowing that when a problem comes, you can handle it with grace and be a credit toyour brand.

You’ll know you’re there when folks start asking how you stay so cool under pressure. They will. When they do, just smile and paraphrase my sentence for them

I find that when I give myself a little breathing room, everyone gets nicer.

I won’t tell them where you got that from.

–ME “Liz” Strauss

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Filed Under: Motivation, Outside the Box, Personal Branding, Productivity, SS - Brand YOU, Strategy/Analysis, Successful Blog Tagged With: bc, big_idea, handling_problems, management, personal_branding, personal_image, self-awareness, self-promotion, strengths_and_weaknesses

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