Successful Blog

Influence: How to Attract Maximum Support for Your Business Idea

by

IRRESISTIBLE BUSINESS: Network Building

Ask Everybody

cooltext443809602_strategy

I had THAT conversation again. You might be surprised how often it happens. It’s basically the same conversation with entrepreneurs, small businesses, and career professionals who have a new idea they want to present to their corporate team. The conversation goes something like this one.

I ask someone what he or she is working on.
I hear about a new product, service, or idea that has that someone truly interested, invested. and intrigued by possibilities.
I ask few questions and get some answers such as:

  • Why are you the best person / team / business to make it real?
  • Who do you know needs this idea?
  • What core group of people will find your idea absolutely irresistible?

Whenever I have this conversation, it’s rare that people answering these questions offer much detail. They seem to know far more of the intricacies and inner workings of their brain child than they do about the people who will actually use it.

That’s not good.

If you’re going to solve a problem, the better you know the people who have that problem the more likely you are to be able to attract those people to you.

Influence: How to Attract Maximum Support for Your Business Idea

Attraction is the power of evoking interest or drawing something to another. Mere exposure can build familiarity, but it takes some compelling similarity — something that reaffirms ourselves and our values — to build a true and lasting attraction.

Start with your existing network. Don’t ignore the people who love you to chase the people who are ignoring you. Find your first support in your existing network. Look at the people right next to you, they’re the people you have already attracted.

To build the deepest influence build out your business idea, product, or service by starting with start with what has attracted other people to you on the deepest levels — your core competencies and values — to what you want to see happen — your business idea, product or service.

Use the first question to qualify your business idea.

Why are you the best person / team / business to make it real?

  • Know your value. Who are you with respect to your business idea? What competencies, skills, and talents qualify you?
  • Know what attracts you. What about this idea attracts you emotionally? Just because you CAN do something doesn’t mean you SHOULD.
  • Be invested. Why would you choose this idea over all others as where you invest your time?
  • Identify your unique attractiveness. What unique value and values will you bring to making it real?

Use the second question to qualify your core community.

Who do you know needs this idea?

  • Know who already values your competencies, skills, and talents. Who in that group will be most interested in what you’re doing? Who knows others who would be interested? How does your idea solve an important problem for them? How will you get their best thinking?
  • Know what attracts them. What about this idea will attract them emotionally? How seamlessly does it fit what they’re already doing?
  • Be worth investing in. What unique value and values will they see? How much time / money / resources are you asking? What’s their payoff for participating — what makes their work / life easier, faster, more meaningful?
  • Identify their unique attractiveness. Who in your network will increase the attractiveness of your idea by participating? How will you identify them?

Use the third question to combine the first two and refine them into an irresistible offer.

What core group of people will find your idea absolutely irresistible?

  • Name and claim your core group. Maximum support stand on deep relationships. 12 apostles can do more than 1200 subscribers. Who are the 20% who will give you the 80% of your support always? Who will spend the most time / money / resources on this idea? Focus there. Build your first offer to show you know them deeply.
  • Raise the value in your value proposition. What does your core community love most about your idea? How can you enhance that, refine that, and deliver it more seamlessly?
  • Lower or remove the irrelevant details. What does your community not care about or find irritating? How can you limit that, lower that, or remove it completely?
  • Be uniquely satisfying. What would delight and surprise your core community? How can you introduce something only you might add to the idea that would uniquely satisfy the community because you know them so intimately?

Keep the community in the process. Constantly talk to people about what you’re thinking and seeing. Ask them if they’re having the same experience. Whenever community members offer valuable insight, think of ways to bring them closer to what you’re doing. Encourage your fans to ask their friends what you’re wondering. Tell them how you’d like people to think of you and ask if that’s what they’re saying about you. Solicit their suggestions, insights, and corrections.

None of us can be inside and outside a system at the same time. As you stay inside the thinking on your idea, product, or service, find ways to share what you’re doing. Invite your influence network or community bring you news of what they’re seeing. That outside point of view will raise their investment and prove your assumptions.

The closer you get to your community, the closer they’ll be to you.

And that’s irresistible.

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Effective Logo Design that Reaches Your Target Audience

by

Guest Post
by Christopher Wallace

The Best Logo for the Best Customers

In today’s fast-paced, competitive environment, getting your business noticed is not only a top priority but also a critical one. The marketplace is getting more crowded all the time and every business is in competition for the most precious commodity out there—customer attention. And when you think about it, what better way can there be to get that attention than an effective logo?

Next time you see the Golden Arches or the Playboy Bunny, notice how these images instantly convey messages about their brands that a thousand well-written words could never come close to matching. What about your favorite sports team? Try watching a game without seeing the team logo. You can’t. Instead, count how many times you see that logo displayed—on the players’ uniforms, in the stadium, on the programs—just about everywhere. Are logos important? You bet they are!

So what makes an effective logo? People have their opinions. Some favor simplicity, while others insist that pizzazz is king. Some think letters, numbers, and symbols are all you should see. Others favor pictures and drawings. Some insist on including the business name, while others prefer to let the audience figure things out for themselves. Which of these is the right approach?

Well, the plain fact is that there is no one-size-fits-all answer. It all depends on your business and the demographic you are targeting. A dynamic, eye-catching, attention-grabbing, and memorable logo can do wonders for your business. But it can also be useless if it doesn’t attract the customers you are trying to reach. Here are some common things to remember when trying to find the right logo for your business:

  1. Make it adaptable. Think about all the places your logo will need to be displayed—and then make sure the logo is designed in a way that makes it stand out in every setting. A few things you should consider: Does the logo still look good when you shrink it down? Will it retain its appeal when the colors are removed and it appears in greyscale or black and white? Can it stand out against the backgrounds of the different places where it will be showcased?
  2. Make it original. You may have the best-looking logo on the planet. But if somebody else thought of it first, then it’s not really yours at all. Before you go with it, do some research! Is there already a logo out there that looks a lot like yours? If so, you run two risks: (1) the possibility of a lawsuit; and (2) the likelihood of confusion between your brand and the other one. Before settling on something, do some checking online. One good resource to use is Tineye. Another is Google images.
  3. Make it timeless. Avoid saddling your logo with trendy images that will soon be out of date. An ideal logo should be able to withstand the test of time. If you have to change your logo every couple of years, then your brand will never have a chance to cement itself in people’s minds. Ask yourself this: how many logos do you see today that include images of bell bottom pants or cassette tapes? Remember that today’s trendy craze is usually tomorrow’s old news.
  4. Make it relevant. You know what your business does. But that doesn’t mean that others know. Your logo needs to communicate your product or service. You want it to become your calling card for brand recognition and loyalty. If customers look at your logo and scratch their heads because they can’t figure out what you sell or what you do, you will very quickly be forgotten. Make sure there is a recognizable tie-in relating your logo to your business.
  5. Make it meaningful to the right people. The important thing here is to completely understand your target audience. This means understanding not only your target demographic (i.e., gender, age group, household income range, marital status, etc.) but also what makes them tick. You want to understand how your target audience approaches life, what traits they exhibit, and what their attitudes are. Are they risk-takers? Do they like to spend money? Are they tech-savvy? Only after you know answers to questions like these will you be able to design a logo that reflects both their profile and their feelings.

In today’s business climate, a sharp and distinctive logo is a must. It will make your business stand out but it can also do a lot more. It can inspire trust, create brand loyalty, and generate instant recognition of your business. But it will only do these things if it is designed with a lot of care and forethought. That logo may look like just a little piece of art but in reality it can make a huge difference to your bottom line.

————————————

Christopher Wallace, Vice President of Sales and Marketing for Amsterdam Printing, has more than 20 years experience in sales and marketing. At Amsterdam, a leading provider of personalized pens , promotional pens , and other personalized items such as imprinted apparel and customized calendars, Christopher is focused on providing quality marketing materials to small, mid-size, and large businesses.

Thank you, Christoper! Your list is thought provoking! Great timing for this. 🙂

–ME “Liz” Strauss
Work with Liz on your business!!

Good Office Managers Are Not Made Overnight

by

Most offices have a manager whose responsibility it is to make sure the ship is being steered in the right direction.

So, what happens if your office ship is adrift or has not even left the port yet? Can you find someone qualified enough to take the wheel?

Before anyone thinks that such a position is a piece of cake, take a moment or two to reflect on all the responsibilities that befall such an individual.

Among the qualities one wants in a good office manager are:

  • Someone who treats the entire staff fairly. While all offices have their little cliques, it is important that the manager give everyone a fair shake;
  • Someone who is a worker and not just a supervisor. While the office manager is permitted to pass certain tasks on to assistants, etc. they should not expect to dish out all the work and not roll their own sleeves up to get the job done;
  • Someone who is organized and get make tough decisions. While folks will oftentimes say that the hardest working individual at a company is the one who has the messiest desk, an office manager needs to make organization a top priority;
  • Someone who displays good strong communication skills. Given this individual is at the epicenter of office communications, they need to be able to convey messages to staff in a quick and effective manner. One area that is oftentimes overlooked is providing positive feedback when employees do a good job. While it is expected of employees to do just that, patting them on the back now and then for a job well done certainly doesn’t hurt.

 

When it comes time for your business to hire an office manager, the above-mentioned qualities are important to say the least, so take your time in getting the right man or woman for the job.

Some smaller businesses do not have the luxury of adding an office manager due to financial constraints, so they may turn such duties over to a present co-worker, perhaps even the boss them self. While the boss could be a good manager, they also likely have enough on their plate as it is, so it is better to delegate such duties to someone full time.

Businesses when advertising for the post will want someone with experience, someone who has been in the trenches if you will of office politics.

Their job description could entail a laundry list of assignments to oversee, including company expenses and payroll, making sure any office maintenance issues are dealt with, matters involving hiring and firing, and organizing staff meetings.

While being a good office manager is not exactly rocket science, it does take someone who can lead, so make sure your selection for the position is a leader and not a follower.

Photo credit: autocareerstoday.net

Dave Thomas is an expert writer on items like home security systems and is based in San Diego, California. He writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs at Resource Nation.

How to Produce a Fireworks Display or Launch into Social Media Without Experience

by

Our Customers Face Situations Like This All of the Time

As I uploaded the photos from this year’s fireworks show over the lighted North Bridge on the Chicago River, I began to think of the event. It’s quite a business to put on a 15-20 minute display of fireworks. As I considered the teams of people and the skills that were needed, a thought kept occurring, suppose that a client said to me …

Your charge, should you decide to keep working with us, is to pull off the best fireworks display the city has ever known!

The more I thought about the idea, the more I realized that the question I was pondering isn’t so different from what we ask new social media managers every day of the week.

5 Questions for Putting on a Fireworks Display or Launching into Social Media

A great fireworks display is the result of planning, preparation, resources, and timing. The pyrotechnical art of combining noise, light, smoke and floating materials into design that burns with colored flames and moving sparks is a display of teamwork, technique, strategy and tactics in action! And that’s just to get the display in the air!

Beyond that crowd control and the traffic are a consideration. At the event I attended, the show was visible from the lake, the river, the streets, the pier, and a double decker bridge. The distraction of fireworks while people are managing transportation could cause more than minor accidents.

No wonder the colorful, brilliant displays are symbols of celebration, which often lead to competition!

I don’t know a thing about putting on a fireworks display. I don’t know makes them work, what’s dangerous, and what’s just for show. I don’t know what things cost and don’t have pyrotechnical experts in my most intimate networks.

Yet I’m an intelligent person.I’ve run a business. I’m good at asking questions.

What follows are 5 questions I would ask to make sure that I would know I was making an intelligent, solid and outstanding investment to pull off the best fireworks display (or social media launch) the city (or the industry) has every known.

  1. The mission and the vision: What does “the best fireworks display” or “the best social media launch” look like” in it’s visible and measurable result? Before we set out on a quest, we have to know what we’re doing and why we’re doing it. I might not know how to produce a great fireworks display, but I know how I define one. Leaders take the time to articulate the vision and the mission to ensure that everyone who joins the quest is moving toward the same destination and to ensure when we communicate our vocabulary means the same things.
  2. The team: Who will bring the expertise, commitment, and the thinking to share the risk and share the benefits? Leaders reach out to people who can contribute to the thinking, not just the building. We look for folks who “get” the seriousness of the work and the fun of being part of building something no one can build alone. Start with the question, “Have you ever held a job – run a business – where if you made the wrong decision many other people beyond yourself would be hurt?” People who know their business can explain the controls they put in place to ensure right decisions and mitigate the risk. Experienced candidates can give simple explanations that show solid thinking about where the possible problems in your exact situation.
  3. The resources and quality standards: What do we need to do the job right — what adds quality and what adds cost? A wise boss once said to me, “Spend as much as it takes to do the work well and not one penny more.” When we ask about tools and resources, we can’t separate out the definition of quality.

    Quality is the customer experience, not in the builder’s standards. If the customer cannot see, feel, hear, taste, touch, smell, understand, or perceive meaning from the difference, we are not adding quality — we are adding cost.

    Read that bold paragraph again. Quality is in the customer experience.

  4. The systems and logistics: Who will own which part of the process to achieve optimal results? It’s easy to get this one backwards. Any production process needs to be talked through considering both values — the big picture order in which the stages must occur and the flexibility within each stage that allows the highest performance from the team. In any complicated production, every step has different time-goal orientations. It takes longer to produce the art than the words that might go with it. When one person’s output relies on another person’s input, it’s important to talk through the way the work flow will travel, how we’ll track it, and who will report on things that break or jam up.
  5. The time-frame: What’s a realistic time frame to get the fireworks display (or social media launch) done right, allowing flexibility for unforeseen detours? Inside any discrete event or first-time project is a new decision, a problem, or a complication that we didn’t foresee at the outset. Making room for such adventures from the beginning builds strength into the infrastructure, allows us to under promise and over deliver.

It’s only natural when we’re working on something truly exciting, that we want to get up and running. Making things happen is thrilling! However, watching things break isn’t quite as much fun. To get more of the first and far less of the second, take the time to do the planning and ask the right questions. The right questions can lead to a production that moves as seamlessly as water flowing on a summer day.

Even if you don’t know a thing about putting on a fireworks display or running a social media launch, the right questions can get to you to a successful outcome far more quickly than hoping you’ve found the right expert to do it for you. After all, it’s about a unique and spectacular outcome that serves the customer.

Did I forget any questions that you use to keep your projects in the success column?

–ME “Liz” Strauss
Work with Liz on your business!!

30 Blog Posts to Get Strategy and Celebration Back into Your Business and Your Life

by

That Fireworks Feeling of Celebration!

Remember when you first were going to see the fireworks? It wasn’t that different from the first day of school or the first day of that new fabulous job! And if you’ve ever started your own business, the first day you’ve got things in order to launch is certainly a time worth celebrating with fireworks!

Then come the days that follow that often get filled with more work and a little less of that brand-new feeling that made everything easy at that very first. I’ve been taken by the thought of how much fun it is when we get back with our heads, hearts and our hands in our business and everything once again works.

Here are 30 blog posts based on solid strategy — a realistic plan that moves you forward over time by taking advantage of the opportunities that are uniquely yours.

  • Stating your mission and sharing the vision
  • Seeing and levering your unique position
  • Finding opportunities in changing conditions
  • Bringing leadership to decisions
  • Building networks and systems to align your goals.

These five strategic steps and the blog posts that explain them are yours for building the kind of business that feels great every day when you walk into work. So get ready to strategize some, to make some plans, to explode your business and then once again you can celebrate!

Be of the Right Mind

  1. The Top 10 Ways to Start Living Your Life Life either happens to us, or we take hold of life and live it. Here are 10 Ways to get a life and start living it.
  2. 5 Ways to Take the Work Out of Work and Connect with Life Ever notice that some of us live, some of work to live, some of us live to work … and one or two of us seem to BE a piece of work?

Stating Your Mission and Sharing the Vision

  1. Why Play the Game, If We Aren’t Playing for Keeps? Why should anyone believe the shoemaker makes fabulous shoes if his own shoes are ratty?
  2. Is Your Strategy About Winning Opportunities?Tactics are interesting. The accomplishments they bring can be thrilling. But the bigger picture that a strategic mission lays out is powerful and amazing thinking.
  3. How to Make Your Dream Come True — Thought, Strategy, Action You can wonder. You can wish. You can wait for help. Say that you will, or say that you can’t right now. The most important key to a dream come true is personal investment
  4. How to Share the Vision and the Plan with a Business-Building Community We have to be able to explain — what we’re building and what roles others might play.
  5. WHY Doing What We Love Is Solid Business Thinking Because it’s how we’re wired as humans. We bring our best to whatever challenge we face. We’re better when we’re inspired by deep feeling.

Seeing and Leverage Your Unique Position

Position is the unique combination of where you stand in your field and what you bring to it.

  1. Are You Seeing So Much That You’re Blind? With or without a real itinerary, traveling too fast made see so much I was blind to the people around me.
  2. 8 Powerfully Subtle Ways to Let Your Work Show Your Expertise To be recognized as a expert requires communication skills and social skills as well as technical expertise.
  3. Marketing Strategy ala Mickey Mouse Eisner didn’t make random decisions. He followed solid business strategy. Anyone can use these strategic principles for success in any enterprise from a service business to a blog.
  4. Checklist: Opportunity Is Knowing Your Position on the Playing Field Think through where your brand and your business is right now.

  5. Personal Branding: Strengths Assessment Tool     Here’s a tool to help you assess what you have to work with.

Find Opportunities in Changing Conditions

Every business faces change in cycles, climates, and shifts. That change holds opportunities that are fit our unique position and skills. Working with change grows a business.

  1. Change As Influence: How to Get the Attention of Deniers, Followers, Dreamers, and Leaders? Every now and then, something happens that pulls the rug out from under us …
  2. How to Claim Your Ground and Own It It was still the 20th Century when someone told me that I could count on these four words to always be true … This too will change.
  3. Do You Sleep in the Freeze or Invest in the Spring? The sailors who love sailing know just saw it as part of the yearly progress of the sailing “routine.”
  4. Stop Thinking Poor – Start Irresistibly Growing Your Business Something negative happens. People hit a wall with their business. They pull back, retreat to safer ground to protect what they have.
  5. The 5 Step Strategy that Saved a Company Can Also Get You to Your Dream Working with strategy of any kind, it comes with the territory to know that, the minute a strategy is worked out, it is outdated. That’s because the information on which the strategy is based has already moved and changed.

Bring Leadership to Decisions

Making command decisions is about understanding the role of a leader and the people who can help a business thrive.

  1. Leaders and Higher Ground There’s not a person on the planet
    who has not been a jerk.
  2. How Do You Recognize and Attract Heroes and Champions for Your Brand? Before you try to create evangelists why not reach out the ones you already know?
  3. Strategy: All of the Information Available Strategy is setting a vision, making a path, knowing what we can know, and planning for the variables. To know what we know . . . That means having command of the information available.
  4. Have You Tried the DO Strategy of Social Business Success? People who succeed DO what the work to get themselves where they want to be.

  5. Money Strategy, a Dead Horse, and Folks     The key here is whether the new upgrade will pay for itself in productivity, quality of life, or other tangible or intangible benefits. In circumstances such as this, here are some of the “go or no go” questions.

Build Networks and Systems

Networks and communities are the people who help the business thrive. Systems and processes are the ways of doing things that support the work people are doing.

  1. The 5-Point Strategy to a Powerful Network Networks of people can be powerful influencers. A network of influencers expands our knowledge and our reach by engaging the power of “WE.” The problem is that networks take time to build and require attention.
  2. How Do You Get a Community to Help Build Your Business? The beauty of enlisting a social media community from the start is that communities only have time for ideas that will work.
  3. A Barn Raisers Guide: 7 Ways to Leave the Field of Dreams to Build a Thriving Reality Barn Raisers invite collaboration from the people they’ll be serving and so what they build is often a gathering place for people even before it’s fully finished.
  4. Where Would a 30-Minute Strike Force Strategy Increase Your Productivity? When the piles start to slow down progress try this 30-minute strategy to get back to a Command Center that works for you and your productivity.

  5. Building A Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?     Whether we’re a company or an individual, it’s easy to find reasons that we made our successes, but that our failures were due to other circumstances. That’s where a powerful personal developmental network can keep things real.

The Challenge

Leave hesitation behind. go for the win and claim your successes.

  1. Extreme Hesitation and Extreme Strategy: Are You Willing to Own Your Life? Because deeply knowing where you’re going is irresistibly attractive.
  2. How to Turn a #Fail Position into a #Win Then it struck me that how I was looking at the problem was what was keeping it a problem.
  3. Are You Ready to Claim the Right Things You’ve Done? We’re great about learning from our losses. We’re not so great a learning from our success.

It’s a true calling that allows to serve other people by providing a service that make’s other folks lives easier, faster, and more meaningful. That kind of calling is worth celebrating because it makes us all feel more alive. Other people find a living soul irresistible, fascinating, and attractive. They come to see what makes a person so engaged, directed, energetic, and calm. The best part of bringing that kind of true strategy to work is that it is contagious and explodes into that a fireworks feeling that we all can paint the sky with light!

It took a few years to write the blog posts I gathered here for my birthday. It took a lifetime to learn what they say … what will you do with them?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

How To Hack Knowledge Through Online Resources

by

A Guest Post by Lior Levin

The aim of going to college is to learn new things to further your education. Whichever class you take, it is supposed to help you to get further towards the career that you choose. Unfortunately there are some instances where the tutor isn’t as great at explaining things as they should be. If you end up stuck in a class that doesn’t seem to be teaching you anything then there are some options available to you. Maybe you are learning things but you would like to increase your knowledge even more quickly? If so then you should consider using online resources.

What Are Online Resources?

With the Internet you need to be careful which information you study. There is a lot of conflicting information online. Not all sources are credible. This means that you will need to really search the Internet until you find reliable sources.

Online resources basically comprise of websites, blogs and forums. There are several blogs for example, which are run by students just like you and by university professors. Some are even run by scientists. These types of online resources can be extremely useful and you could learn some really fascinating things.

The Benefits of Online Resources

There are numerous benefits of online resources. The main one is that you get to learn things at your own pace. Perhaps you struggle to ask questions about your course in the seminar? Maybe you find your lecturer too hard to understand? If so then online resources can help you to learn everything that you need to know, but in an easier to understand way. Many of these sites also have a community section where you can meet new college students.
The Best Online Resources

If you are struggling to find decent resources then a good site to try out would be Ted.com. There you are able to view talks on various subjects. If you are studying science then you could listen to Paul Root Wolpe talking about why it’s time to question bio-engineering. Or you could view demos about human exoskeletons. There are so many interesting and educational talks on the site. From science to technology and entertainment to business – no matter what you are studying you should find this resource really useful.

If you have any science related query then a good online resource to visit is Refdesk.com. It provides a large number of links to websites that will give you the answer to practically every science related question that you could have.

Another great online resource that you should check out is the Khan Academy site. It provides information on maths, chemistry, economics and history. The site is designed to try to change education. You will find more than 100 different self paced exercises that you can complete. From algebra to biology and brain teasers to currency – there is so much to learn in the form of videos and blogs on this site.

BetterGrads is helping current students connect with older ones to expand their knowledge base. You could take part in eMentoring and there are great college question and answer resources. It is actually a program that you join, and it is run by a non-profit organization.

Overall the above are just a few of the online resources that can help you with your education. Don’t forget to double check the credibility of each resource that you use. There is a lot of misguided information out there. If you do find a resource that you aren’t sure about then you can always ask your lecturer after class.

—–
This was a post by Lior Levin who works for a psd to css company that does psd conversions. Lior also advises to the MA in security program at the Tel Aviv university. You can find Lior on Twitter as Liors

Thank you, Lior. I love the way you approach ideas!

–ME “Liz” Strauss
Work with Liz on your business!!